Chapter 40: The Spoiler Model T
In late June, the Model T was unveiled at Volkswagen dealers in major European cities. This time, Volkswagen showed great efficiency, and after receiving the technical drawings, it took a week to improve the production line, and in 10 days, it stepped up production of 3,000 Model T.
Good performance, low price (£165), the Model T was sold out in three days, and a snowflake reminder from dealers all over the world was on the desk of general manager Minoba.
Seeing the telegrams piled up on the table, Minoba called in Draspar, the head of production. "How's our capacity expanding?"
"Now the new equipment has arrived and is being commissioned in our new building. The newly recruited 5,000 people are being trained, and they will be ready to start work after the equipment is commissioned. In this way, we will be able to produce 10,000 Model Ts in a month, which should alleviate the current situation. ”
After hearing the words of the production supervisor, Minoba preached with one hand on his waist. "It's still too little Draspa, and now our orders will be produced for half a year according to the capacity you said, which is absolutely not good. I have already asked people to continue to procure equipment, and we will continue to recruit more than 10,000 people, and I estimate that we will be able to meet our needs. ”
Hearing the arrogant words of the general manager Minoba, the production supervisor Draspa said with a little embarrassment. "The number of qualified people in the vicinity of Constanta is almost exhausted, and we can only go to other places to recruit people." Due to the large number of factories in Constanta (and many factories supporting the Volkswagen), Eder did not let the Volkswagen go to the countryside to recruit people on a large scale, for fear of affecting the interests of the landed aristocracy and intensifying the contradictions.
"That's fine, you can do it." Minoba arrogantly agreed to Draspar's request.
Just when Volkswagen was arrogant and continued to expand production. At Renault's headquarters in France, the three Renault brothers were also in the office discussing the impact of the Model T on them.
Louis Renault was born in Paris in 1877 into a wealthy merchant family. As a teenager, Louis Reynaud became fascinated by motorboats, which led him to design and patent a high-efficiency steam engine at home. In 1898, at the age of 21, Louis Renault converted his de Dion tow motorcycle into a rare car at the time and drove it to a friend's Christmas Eve party on Rue de El in Paris.
Louis Reynaud was the first to speak. "Now the whole of Europe is talking about the Model T. Even though I didn't meet Henry Ford, I admired this guy who rewrote the model of car production. ”
"Now is not the time for us to marvel, we also have to develop a new car that can compete with the Model T, otherwise we will lose the low-end market. If you look at their sales, 3,000 cars were sold in three days, and we couldn't sell that much for three months, which is terrible. Brother Fernand Reynaud said that the company was in urgent need right now.
"Now it's going to take time to find a product that can compete with the Model T. As you know, the last truck study, we lost miserably to Volkswagen. Louis Renault, who is at the heart of the technology, explained to his two older brothers. Marcel Renault and Fernand Reynaud both blushed slightly when they thought about the last competition.
Previously, Renault saw that Volkswagen's Dongfeng trucks were selling very well, and they also drummed up a Renault truck with similar performance. As a result, the price of up to 250 pounds is not a little advantage in front of Dongfeng trucks, and if it were not for the purchase of a batch of 500 trucks by France out of the protection of the automobile industry, Renault would not even be able to earn back its research and development expenses.
Faced with Louis Reno's question, the two brothers sat on the sofa in deep thought. After a while, Fernand Renault spoke, "We still need to develop a civilian-class car, even if it is not very profitable." We can't just make cars for the rich, and I have a hunch that those who fail to gain a foothold in civilian cars in the future will be eliminated from the market. ”
After listening to his brother's speech, Louis Renault thought for a moment and said. "I agree, we still have to develop our own civilian car in France, and I will push down the price this time."
"I agree." Marcel Reynaud also expressed his opinion.
While Renault was thinking about his own way out, Carl Benz was also talking to his wife about the Model T in Germany. "I really didn't expect that this guy named Henry Ford was really business-minded and could make a car with good performance at such a low price."
His wife, Beretta Ringer, asked. "You've handed over the company to the people below, do you still want to meddle?"
"You don't know, this time the situation is different, Volkswagen produced 3,000 Model T cars and sold out in just three days. Have you ever seen a car with such high sales before? Carl Benz explained his concerns to his wife.
Beretta Ringer knew it was Carl Benz who couldn't rest assured of his company. Carl Benz already had a reputation for inventing the automobile, and now Mercedes-Benz, which he founded himself, is focusing on high-end cars and sports cars. In the face of this menacing Model T, I don't know if the company can deal with this spoiler.
In Mercedes-Benz, the general manager of the Mercedes-Benz company, Benz Jr., is also discussing this Model T with his assistant, "This is a revolutionary car, it will amplify the entire car market, a great car." ”
Hearing his boss praise this civilian car, the assistant asked. "Do we develop one too? I've heard that there are a lot of car factories that are working on something that can compete with the Model T. ”
When little Benz heard his assistant's words, he said contemptuously. "If you want to compete with the cost of this car, it is key, and the most important thing for the civilian car audience is the price. If you want to achieve an advantage in price, you need to do a lot of industrialization to reduce costs. Volkswagen now has more than 10,000 people, and they only have a few people to produce cars, and I heard that Volkswagen plans to recruit another 10,000 people, which is really a big deal. ”
As a German entrepreneur who is very friendly to Romania, which currently has a very friendly relationship with Germany, it is not difficult to inquire about it. I know that Volkswagen started to build a factory with 3,000 people, and then relied on Dongfeng trucks to occupy the market. Not long ago, the appearance of Volkswagen buses was also a conqueror, and now this Model T is added.
According to Benz's own calculations, 70% of the cars in the European market are now Volkswagen's products. What a big market this is, and Benz himself knows that there is no car company that can compete with Volkswagen in a short period of time.
Now European car manufacturers are looking at Volkswagen with envy, and they have too many complicated feelings about the Model T.
And the guide who caused their mixed emotions was listening to the report of the current Model T. "Your Highness, our factory in Constanta, has been busy producing Model Ts. Even the production of trucks and buses has been reduced, and now we are able to produce 15,000 Model T cars a month. It is also completely in short supply, and many sellers are waiting at the factory gate to pick up the car. ”
Francisco paused to move on to production. "Now we have 26,000 workers, 10,000 newly recruited workers are undergoing emergency training, and there are 35 manufacturers supporting us."
Francisco, as Volkswagen's sales manager, came to Eder to report on the company's recent sales boom. Now Lancisco is the most idle in the company, and there is no need for sales, as evidenced by the suppliers waiting to pick up the car at the factory.
After listening to Francisco's explanation, Eder knows that the horror of this large-scale industrialization model is now opened, and I believe that as long as you understand a little bit, you will know that this model is very simple to learn, and it only requires a lot of money, but it is also very difficult and requires a lot of money.
That's why Eder got the lead and the legendary Model T to get to where he is now. In the future, as other capital enters the market, Volkswagen's market share will gradually decrease.