Chapter 115: Liu's Second Pot Head (3)
After Liu Juntao finished speaking, everyone was awe-inspired, and no one would doubt the truth of what Liu Juntao said.
At this time, Tang Yu said with a smile: "Mr. Lian, although the name of this Liu's Erguotou is ordinary, it contains the surname of Mr. Lian, and others will know that it is the industry of our Yushan Collection, which invisibly increases the competitiveness of our winery!" ”
Liu Juntao glanced at Tang Yu and understood that Tang Yu was afraid that he would scare those brewing masters, so he deliberately changed the topic.
So, Liu Juntao took a closer look at Tang Yu and saw that he was already soaked, but he still refused to go shirtless, looking very funny.
Liu Juntao said with a smile: "Now that the things in the wine shop have been arranged, you should quickly change your clothes and cool down, see that you are hot, you are wet." ”
Everyone burst into laughter when they heard this, Tang Yu looked down at himself, and laughed along, and turned around to go out after agreeing, and Ma Lijun was also busy over there.
Liu Juntao dragged an empty wine jar from the side and sat on it, and said in a self-deprecating whisper: "Actually, I just want to call it Erguotou, but there is no Niulan Mountain in Shandong!" ”
In fact, Liu Juntao's process of making wine is indeed the process of Erguotou, and it is also a copycat of the technology of Erguotou in Niulanshan, Beijing. The reason why Liu's name was added was not to avoid suspicion, but purely to highlight his surname.
In the original history, this two-pot head wine would not appear for another hundred years, and there is nothing to avoid.
Even if there are people who are smarter and understand the process of brewing from the name of this Erguotou, Liu's Erguotou will have opened up the situation by then, occupying the vast majority of the market share, and there is no way out for other imitation Erguotou liquor.
Take another 10,000 steps back and say, even if someone else's imitation of Erguotou wine can compete with Liu Juntao's Liu's Erguotou, Liu Juntao is sure that he will completely defeat it with the strong strength of the Ministry of Commerce!
After all, Liu Juntao has hundreds of years of experience in later generations, what kind of business warfare and promotional methods have not been seen? It's like squeezing a few wineries, it's a matter of minutes!
In fact, Liu Juntao's knowledge in the past has nothing to do with making wine, but he prefers to drink, and only this feeling of drunkenness will make Liu Juntao feel lonely without relatives.
In this way, I have experienced too many wine fields, drank too much wine, and Liu Juntao knows a lot of knowledge and allusions about wine.
It is also interesting to say, the practice of this two-pot head wine is the most profound part of Liu Juntao's previous memory, for no other reason, he has heard too much, and his passive memory is very clear.
Liu Juntao has heard the allusion of the second pot head many times, saying that when he used to make wine, there were too many impurities in the so-called wine head of the first pot, which was too strong to drink and harmful to the human body, while the tail of the last pot was too light and had no taste of wine.
Later, the three brothers of the Zhao family in the capital improved the process of soju, and creatively used the process of "pinching the head and removing the tail" to make the second pot head, and then marketed it all over the world, which is the predecessor of the second pot head of Niulanshan.
Erguotou is not a top-notch famous liquor, and its brewing process is not so complicated, and it is clear and mellow enough at this price, far better than the same grade of soju, on the other hand, Erguotou is brewed with sorghum, and the price of sorghum is much cheaper than rice and wheat beans, and the cost is already much lower.
This is also what Liu Juntao values: you can earn the maximum benefit with the least cost!
Liu Juntao remembers very clearly: in the north, Erguotou is indeed a very popular liquor, and everyone drinks it not simply because it is cheap, but because the taste of Erguotou is really good.
Although the memory of the historical process is relatively vague, the time when the three brothers of the Zhao family improved the process to make Erguotou was in the original historical trajectory of the Manchu Kangxi period, and the current Ming orthodox period was separated by more than 100 years.
Therefore, Liu Juntao can be generally sure that there is definitely no such similar "pinching the head and removing the tail" brewing method now, and his Liu's second pot head will definitely be able to sell well as long as it is shipped!
At this time, Liu Juntao had already begun to calculate an account in his heart.
Liu's Erguotou uses sorghum as raw material, the price of sorghum at this time is very low, a stone of sorghum is almost sold for a little more than 200 yuan, but a pound of good wine can always be sold for dozens of yuan!
If Yushan Distillery follows Liu Juntao's brewing method of "pinching the head and removing the tail", one hundred catties of sorghum can almost produce more than 50 catties of wine, and one stone of official system of one hundred and twenty catties, and one stone of sorghum can produce almost seventy catties of wine! In other words, ten times the profit can be easily obtained, and more is not impossible, the key depends on Tang Yu's ability.
Liu Juntao looked at the busy crowd in the winery, the tip of his nose was surrounded by the familiar aroma of wine, and he suddenly felt like he was out of the world, and suddenly thought in his heart, such a simple brewing method as Erguotou, these old craftsmen who have been making wine for more than ten years or even decades have not found it?
But it's easy to figure it out, these winemakers and apprentices are busy in the winery for a living, earning just a little hard-earned money, and it's already good to be able to eat a full stomach, let alone live a prosperous life, what kind of energy do they have to innovate and use their brains?
Moreover, in the system of master and apprentice in the winery, what the master teaches is the truth, and those apprentices are afraid that something will go wrong after the change, so the traditional craft is passed on from generation to generation, until a certain moment a person has a flash of inspiration, or someone who has a heart to summarize the invention, can find this method.
In the past, there were no pots of wine, and all the wine was mixed in a jar, and finally mixed together, which seemed to have no waste, but in fact, the poor taste and impurities were all mixed in the wine. If you want to taste good, you can only use good water, good koji, good food, and improve the taste by raising the cost, and no one would have thought that the way to get good wine would be so simple.
Ma Lijun and those brewing masters and apprentices with years of accumulated experience and ability, they gradually adjusted the time and frequency of cold water replacement in the cauldron, so that the second pot of wine tasted more sweet and mellow, so that each pot of wine mother wine grain can be steamed more good wine.
Even the discarded first pot of wine and the last pot of wine tails, those brewing masters have found a way to apply, only to see that they directly mixed the head and tail of the wine into the new wine grain, and then steamed the wine, the result of the steamed soju turned out to be unique in flavor, becoming a little mellow and thick, so that Liu Juntao couldn't help but sigh how infinite the wisdom of the working people is.
It wasn't until nightfall that the sky darkened on Fish Mountain, and the brewing masters and apprentices in the brewery stopped working, and everyone had a little nostalgia on their faces.
Although Ma Lijun and Tang Yu had tired expressions on their faces, their eyes were shining, as if they had discovered a golden mountain.
A jar of Liu's Erguotou wine that has been sealed is placed in the wine shop, and the label written by Tang Yu is pasted on it, which is as attractive as an ingot.
The evening breeze blew gently, and the heat in the winery drifted away a lot, and all the people who worked in the winery were called over, Liu Juntao glanced around with a smile, and Tang Yu behind him whispered: "Mr. Lian, all the craftsmen and apprentices in the winery have come over." ”
"Today, our winery has produced good wine, and you all have great achievements! Ma Lijun, the steward, is awarded two months' wages, all brewers are awarded one month's wages, and all apprentices are awarded half a month's wages. Liu Juntao said loudly.
Before the words fell, an exclamation sounded!
After Ma Lijun and those winemakers and apprentices were stunned for a short time, everyone couldn't open their eyes with laughter, such a big reward was enough to make everyone full of enthusiasm and give Liu Juntao a desperate life.
After everyone was surprised, Ma Lijun hurriedly beckoned everyone to kneel down and thank him, Liu Juntao stepped forward with a smile to help Ma Lijun up, and let the rest of the winemakers and apprentices also get up, and then said: "I will have dinner in our winery tonight, open a few jars of good wine, we will not get drunk and return!" ”