"Gimmick?"

Sun Wufan looked confused and asked very puzzledly: "What about the specifics?" ”

Ning Xiu smiled slyly and said, "I call it hunger marketing." ”

"Hunger marketing?"

Sun Wufan scratched his head and said, "What does this mean?" ”

Ning Xiu patted Sun Wufan on the shoulder meaningfully and said: "This is a marketing method, as the name suggests, it is to take advantage of the shortage of goods to create a hard-to-find scene, to whet the appetite of customers, and keep them hungry." ”

Ning Xiu tirelessly explained to Sun Wufan.

Hunger marketing is a common trick used by merchants in later generations, and some of the merchants who use it make a lot of money, and buyers are played like monkeys, and they are sent money in a hurry.

Of course, Ning Xiu didn't want to play monkey. In his opinion, customers are the most precious resource. Especially in the period when glass products have just come out and gradually occupy the market.

Undisciplined hunger marketing will only kill the chickens and eggs, and eventually drive all the customers away.

Of course, a certain amount of hunger marketing can help increase product sales, and the benefits outweigh the disadvantages of making buyers sticky and dependent.

Sun Wu Fan is a business wizard, and through Ning Xiu, he can't help but suddenly realize.

"Ah, isn't this just hoarding?"

Ning Xiu couldn't help frowning: "What is Brother Sun talking nonsense, these are completely two concepts. ”

Hoarding is a derogatory term, and people who do it usually end up miserable.

"What's the difference? Isn't this the idea of a strange commodity to live in? ”

Ning Xiu glanced at him and said, "What is the point of hoarding goods you just said?" It's hoarding! What is hoarding, is buying and saving things that you don't have. This glass was originally made by me, and it can't be beaten with hoarding eight poles. ”

Sun Wufan nodded, feeling that it made sense.

"Yes, this glass can only be made by Brother Ning Xian, and it really can't be regarded as hoarding."

"In terms of impact, this is even more different from hoarding grain at a low price and selling it at a high price." Ning Xiu spread his hands helplessly and said, "The reason why the imperial court severely cracked down on merchants hoarding grain is because grain is a necessity. If there is no food to eat, the people will go hungry. If you are hungry, the world will not be peaceful, and it will be chaotic. This is not the case with glass products, which belong to luxury goods that do not affect livelihoods, but only affect the quality of life. ”

Ning Xiu's words are really not to excuse himself, but to be real.

The ruling class values stability above all else. As long as the country is stable, the rule can be maintained.

What is the basis of stability? Naturally, the people were able to eat their stomachs.

In fact, the Chinese people still seek stability. As long as they are given a hot bite to eat, they will not rebel.

Look at the times of rebellion in history, right? Which one is not forcing the people to be displaced and eaten?

But if there is a way to live, who will pin their head to the waistband of their trousers and rebel?

Rebellion is a point of no return, the chance of success is too small, and nine times out of ten it will fail.

The result of the defeat was cruel, not to mention his own death, and he had to be punished even by the family.

Naturally, the ruling class did not want the people to rebel. Therefore, they have been controlling the price of grain, and if they find that they are hoarding grain and raising the price, they will punish them severely.

But glass vases and grain are completely different.

Ning Xiu's positioning of it is luxury.

Why can porcelain be used as a luxury, but not glass?

At such a time, we should not look at the problem from the perspective of the future generations, but should combine it with reality.

In the Ming Dynasty, except for Ning Xiu, no one knew how to make glass.

Ning Xiu didn't say that anyone knew what his output was? What's more, glass production is limited by raw materials, and sand is not something that can be bought by buying. Ning Xiu is indeed facing production pressure.

How much glass products are sold, how high and low the price is, and the imperial court officials don't care about it at all.

As long as Ning Xiu doesn't come up with any outrageous price for a bottle of gold, there won't be any problems.

"Okay, then I'll listen to Brother Ning Xian. However, are there any changes to the style? ”

Ning Xiu nodded: "It was consignment before, so I didn't care too much about the style." Now that I want to open my own store to sell, I naturally have to put more thought into it. ”

In fact, there is another very important point that Ning Xiu did not say.

Since it is a luxury, it must have the appearance of luxury.

It's not that the price of the vase is a luxury, and the style has to hold up.

Otherwise, it will become a priceless market, and no one cares about it.

"I'll have to worry about Brother Sun for this."

I have to say that Sun Wufan's artistic attainments are really high, and even ordinary people like Ning Xiu, who know a little bit about art, can see that the vase designed by Sun Wufan is very charming.

Those gentry were already concerned about the charm, and if they wanted to make them bleed heavily, they had to make the vase conform to their taste.

Sun Wufan was born in a family of eunuchs who knew these best, and he was the most relieved to design Ning Xiu.

"It's on me. After I drew the drawing, Brother Ning Xian directly asked the master to make a mold according to the pattern, and then I could make a vase. ”

Sun Wufan said with a smile: "But before that, Brother Ning Xian has to treat me well." ”

Ning Xiu sighed and said, "Brother Sun really can't forget to eat at any time." That's it, I'll ask Brother Sun to have a good time today. ”

"Haha, what a good brother."

Sun Wufan smiled from ear to ear. He had already heard that Ning Kee Restaurant had launched a new dish, and he must try it this time.

The two of them left the house and ran to the restaurant.

When he arrived at the restaurant and sat down, Sun Wufan consciously ordered the old three, and then said to Ning Xiu: "Brother Ning Xian, what are you waiting for, bring your new dish and let me taste it." ”

"Okay, but there is a sentence that Ning Mou has to say earlier, the taste of this dish is not something that anyone will like."

Ning Xiu informed Sun Wufan in advance, lest he blow up his hair at that time.

"It's okay."

Sun Wufan waved his hand again and again and said: "I haven't eaten any dishes for my brother, but I have seen a lot." Brother Ning Xian just served the food. ”

"Okay."

Ning Xiu had to order the guy who ran the hall to bring the new dishes up.

The new dish is still a pizza, but with a lot of durian pulp added to it.

Sun Wu Fan's saliva was about to stay, and he couldn't wait to pick up the chopsticks and poke towards the plate.

He took a piece and put it in his mouth and chewed it carefully.

Gradually, Sun Wufan's face became strange.

"This tastes ......"

Sun Wufan smiled bitterly: "It really stinks." ”

Ning Xiu explained: "This is durian pizza, and the smell that Brother Sun thinks is very stinky comes from durian. ”

According to historical records, durian was introduced to China during the Ming Dynasty. Zheng He brought back this novel species from Malay when he went to the West. It is said that durian got its name because the crew liked to eat this fruit, and the name lingered, and finally the homonym became durian.

Although durian has been introduced to Daming for some time, it has not been widely cultivated. Ning Xiu also found out that such a delicacy had been cultivated in Daming when he was dealing with a Huguang merchant.

......

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