"Before I answer, I would like to ask the girl a question. If there were three stalls selling rouge in the market, which one would the girl choose? ”

After hearing this, Dong Bai, who has never been short of money, opened his mouth and said: "Of course, look at which thing is good!" ”

"What if everything is the same, all from Yanzhi Mountain?"

"If it's the same...... Let's see which one is cheaper. ”

"What if the price was the same?"

"Huh? The same goes for the price? That's a bit of a hard choice. Dong Bai showed a little sadness.

"That's right! If the things are the same and the price is the same, it will be more difficult to choose, and the customer's desire to buy will not be very strong. After nodding in agreement, he listened to Tang Sheng continue to speak:

"Then if you change the way, both of them sell for 20 yuan a box, but the third one only costs 10 yuan a box, and the things are guaranteed to be exactly the same, will the girl have a choice soon?"

"Of course! To have this kind of good thing, I'm the first to run and grab a few boxes! Dong Bai reported the answer without even thinking about it.

"That's right! That's exactly what you want to see! ”

Feeling that the foreshadowing was almost over, Tang Sheng explained the purpose of this move:

"If all the chicken egg stores in the market have reduced their prices, everyone will only think that the overall price of chicken eggs has decreased, and the sense of discount is not strong. But if only one company lowers the price and the others maintain the original price, after comparison, the buyer will have a feeling of bargaining, and the desire to buy will be much higher than the former. When my father used to sell straw paper in Jingzhou, he used a similar method, and the effect was very significant. ”

"Oh! I get it! So you're trying to take advantage of people's desire to bargain? Call...... Sure enough, there is no business and no treachery! Awesome, awesome! After nodding and sighing, I heard Dong Bai ask again:

"Then if you continue like this, won't the other two stalls have no business at all?"

"It stands to reason that as long as one store can sell well, our business will be considered successful, and the sales of the other two can be ignored. But in order to create an atmosphere of competition, Brother Mi and I had already planned to terminate the promotion of the chicken egg shop in three days, and let the other two stalls start the promotion. At that time, the two of them will not be as deserted as they are today. ”

After listening to Tang Sheng's explanation, Dong Bai nodded with admiration.

I didn't expect that there are so many ways to sell chicken eggs, which is really an eye-opener for her.

And the venue was quiet for just a few seconds, and I heard Diao Chan, who was standing on the right side, suddenly asked:

"By the way, General Tang, the little girl also has something to ask. I see that the chicken eggs on the stall seem to be divided into yellow and white stalls, what does this mean? ”

Hearing Diao Chan ask about classification, Tang Sheng immediately looked at Mi Zheng and said with a smile:

"Brother Mi, it's your idea to classify and sell, why don't you talk about it?"

"Okay! I'll leave it to me. ”

After nodding, he saw Mi Zheng clenching his fists slightly, and replied to Diao Chan:

"I have discussed with General Hua and General Tang about classified sales before, but we have not decided on a specific way. It wasn't until three days ago that I settled the matter with General Tang......"

Mi Zheng originally wanted to classify chicken eggs according to their size, but in the actual operation process, he found that the classification criteria were really difficult to control.

Especially when he encounters some chicken eggs that are not big or small, let alone the clerks who are in charge of sorting, even he himself is difficult to determine whether to put them in the big category or the small category.

Therefore, in order to avoid such a situation, he finally gave up the idea of sorting by size, and chose to classify by color, dividing chicken eggs into yellow eggs and white eggs.

"Oh, so you want to sell them by color?"

After nodding in understanding, he listened to Diao Chan ask again: "Since it is divided into categories, the price must be different, right?" ”

"That's right! There are more yellow chicken eggs, the original price is 50 yuan a piece, and if you buy one and get one free, it is 25 yuan. The quantity of white chicken eggs is smaller, the price is 60 yuan, and the discount is 30 yuan a piece. ”

After learning that the price of white chicken eggs was high, Diao Chan took it for granted and asked:

"So, white chicken eggs are more effective?"

Mi Zheng smiled, shook his head and replied: "If you talk about food efficiency, hehe, according to the records in the book, they are all the same, there are not too many differences." ”

"Huh?" Hearing this, Diao Chan stared at him with wide eyes, and said with a puzzled face: "Then, why do you want to set such a price?" ”

There are two reasons why Mi Zheng is set up like this:

First, among the many chicken eggs, the number of white eggs is small, accounting for only one-third of the whole.

As the saying goes, scarce things are expensive, and it makes sense that white eggs are slightly more expensive.

Second, in Mi Zheng's view, the customers who purchase chicken eggs are also divided into different categories.

Some people like to buy expensive ones, while others like to pick cheap ones.

In order to meet the needs of different categories of customers, they deliberately divided the chicken eggs into different price ranges, in order to meet the needs of different customers.

"According to you, the price has nothing to do with the quality of the eggs themselves?"

In Diao Chan's cognition, she always thought that expensive things must be good. It wasn't until she listened to Mi Zheng's words just now that she reacted, it turned out that this was not the case in the world of merchants.

"That's right! The girl is right, in this matter, the price really has nothing to do with good or bad, it is only related to the rarity, and related to the needs of the guests. And from my years of business experience, although the price of white eggs is high, it is likely to sell faster than yellow eggs, so this pricing is definitely beneficial to us. ”

Diao Chan didn't understand these esoteric business concepts very well, and he always had an expression on his face that seemed to understand but didn't understand.

But after listening to Mi Zheng and Tang Sheng's explanation of "strategy", she finally understood one thing: why Huaxing let Tang and Mi be responsible for the sales of chicken eggs.

Judging from the performance just now, these two guys not only have more eyes than the other, but also have quite a lot of business experience. It's really fitting for them to take care of the chicken egg shop.

After chatting for more than ten minutes in the distance, seeing that the time was almost up, Huaxing led everyone to the stall.

At this moment, under the attraction of the banner, there were already forty or fifty people around the perimeter of the chicken egg shop. Although no one has purchased it yet, it is full of excitement.

After looking around, I saw Hua Xing suddenly lower his voice, and asked in Mi Zheng's ear:

"Many of these people should have been arranged by you, right?"

As soon as these words came out, a hint of surprise flashed in Mi Zheng's eyes, and he nodded and whispered back:

"General Hua is really clever! Did you find out about this? That's right, ten of them I paid for. ”