Chapter 371: Use marketing routines to solve Myanmar and Yunnan-Guizhou toast

Xu Jingchang and others rushed to Myanmar at a much faster speed than Yang Shaofeng imagined.

It's just that as soon as he saw Yang Shaofeng, Xu Jingchang began to complain constantly: "This broken place where birds don't poop monkeys everywhere, just for a mere Li Li, you will find all our brothers here?" ”

Pointing to Wu Keqin and the others, and then to the personal soldiers who followed a few people, Xu Jingchang continued: "By the way, what about Li Li? Find him and kill him so you can go home.

Also, the brothers brought all the soldiers and family members who could be brought, and if you ask back to the military government, you have to bear a little for the brothers. ”

Xu Jingchang's appearance is very disgusting, as if the magic capital looks at the countryside everywhere, and the people of the capital are also the countrymen of the capital, Xu Jingchang and the others look at the places outside the Shuntian Mansion are all poor and remote places where birds don't.

Yang Shaofeng couldn't help but pout, and said: "There are only a few thousand people in the full fight, and it is not a rebellion with a banner, and the military government will only trouble you because of this matter."

Also, who told you that birds don't poop here? Do you really think I called you here because of Lili? Don't you look at what kind of thing he Lili is, is it worth bringing you all here? ”

Xu Jingchang suddenly became curious: "It's not to hunt down Li Li?" What's that for? ”

Yang Shaofeng said: "Let me tell you clearly, this time there is a good opportunity to make a fortune waiting here, so I found all of you here, so that you don't have to scold me for eating alone in the future." ”

As soon as they heard that there was a chance to make a fortune, and it was an opportunity to make a fortune, Xu Jingchang and the others' eyes began to glow-

Who doesn't know up and down the Ming Dynasty, when it comes to the ability to hold money, even Xia Yuan Jixia Lao, who is in charge of the treasury, can only bow to the wind, and now Yang is crazy and says that there is the ability to make a fortune here, then there must be!

Hehe laughed a few times, Xu Jingchang couldn't help but lean in the direction of Yang Shaofeng again, and said in a low voice: "Tell me, what is a good opportunity to make a fortune?" How much can you earn? ”

Yang Shaofeng casually commanded the dog, then threw away the folding fan, put on an unfathomable appearance, and said with a slight smile: "How much? Extremely much also! ”

Pointing to a cabbage that the dog had just taken, Yang Shaofeng continued: "Look at this thing, the whole body is clear, like water and ice, and what is even more rare is that the upper part of this jade is emerald green, and the lower body is bright and white, which is most suitable for carving into a cabbage."

You say, when you give this thing to the emperor's grandfather and his old man as a gift for the Longevity Festival, how much do you think it should be worth? Now can you still say that this is a place where birds don't poop? ”

Xu Jingchang took the cabbage from the dog's hand and looked at it carefully, couldn't help but gasp, and shouted with red eyes: "This thing is a priceless treasure!" ”

Of course, it is a priceless treasure, especially when this thing is hooked with the emperor of the Ming Dynasty, the value is even more inexplicable.

If Myanmar could find more of these things, it would be no longer a place where birds don't, but on the contrary, it would soon become a treasure trove that everyone is looking for!

After thinking about it, Xu Jingchang asked with a hint of suspicion and a hint of expectation: "How is this thing in Myanmar?" ”

Yang Shaofeng snorted and said, "It's as much as a cow's hair." It's not worth much in Burma, you can dig any pit and you can dig a whole bunch of them.

It's like the one you're holding in your hand right now, which I tripped over when I was walking, and I smashed it open in a fit of rage only to find out that it was jadeite.

Look at Zhu Erjiu next to him who is smiling like a second fool, he is going to get a particularly large piece of jadeite and directly make it into a house to support his little wife.

To put it mildly, many Burmese natives may have jadeite wrapped in the stones of the pigsty in their homes, do you say there are many of them? ”

Zhu Zhanji's face suddenly darkened: "What little wife?" I'm going to give it to the Hu family, you don't talk nonsense here! ”

Yang Shaofeng snorted and said, "Your daughter-in-law is willing to live in a jade house?" In the end, it wasn't you who used it to coax the little wife, when I didn't know? ”

The quarrel between the two people consciously or unconsciously confirmed the fact that there are a lot of jadeite in Myanmar.

Xu Jingchang frowned and said: "Since ancient times, things have been rare and expensive, once there are too many of them, they may not be worth much?" ”

"Then it depends on the hype."

Yang Shaofeng said with a smile: "Grade this thing first, what kind of ice, glass, water, glutinous rice, and the grade of the ice seed will be divided first, and after the Emperor's grandfather and his old man's Halloween Day, we will publicize it, and then strictly control the output, won't the price go up?" ”

Just like in later generations, why would diamonds that were originally extremely rich in reserves and even have a higher purity than natural ones be so valuable?

Because of the hype.

The process of selling diamonds for sky-high prices is the most famous "scam" in the history of business marketing, and the design of this scam is none other than the diamond giant De Beers.

Diamond merchants will always emphasize that diamonds are very rare, which is why they are expensive. But in fact, the earth's diamond reserves are very large, how large?

Many people can't afford 1 carat diamond, but if all the known diamonds on the earth are dug up, it will be enough for 6 billion people on the earth to share 20 carats each!

As for the preciousness of diamonds in the past, it was because the mining technology at that time was limited, and it could only be mined and polished by hand, and the annual output may only be a few dozen catties, and it could only be found in a few places such as Sange and Brazil, so diamonds would be precious.

However, in 1870, South African miners accidentally discovered a large diamond mine, which could dig up several tons of diamonds a year with the industrial capacity of the time!

As soon as the output was large, the diamonds were naturally no longer valuable, so the British diamond dealers panicked, and in order to ensure that their things could be sold at a high price, several major diamond dealers in the world joined forces to establish De Beers Company, so that all the diamond mines in the world were in their hands.

Then Dale Bis began their riotous operation.

The first step is to strictly control the output.

People are desperately digging mines, but De Beers is doing the opposite, after dismissing a large number of miners, and strictly controlling the output, digging a little bit every year, artificially creating a situation in short supply in the market, the price of diamonds will naturally be stable.

The second step is to artificially create demand.

In the beginning, diamonds had industrial uses, but since the advent of synthetic diamonds, diamonds have lost even the last bit of use. Since it is useless, there is no need to buy diamonds, and diamonds cannot be sold. To create this demand, De Beers did one thing: to tie diamonds to love.

De Beers spent a huge amount of money on advertising to put diamonds into the film, and every time a personable man proposed, he would get down on one knee in front of his beloved beautiful girl. Diamonds are a testimony of their love.

Celebrities have the strongest ability to bring goods, and ordinary people like to imitate the behavior of celebrities. Therefore, with the big hit of the movie, the concept of "diamonds for marriage proposals" that De Beers spent a lot of money on quickly became deeply rooted in the hearts of the people.

However, it is absolutely not enough for everyone to buy them, after all, there are expensive and cheap diamonds, so they are trying to promote: "The more money you spend on diamonds, the more sincere your marriage proposal will be", so that everyone will buy expensive ones.

However, when more people buy, customers will resell second-hand diamonds, which will also cause the price to drop. So, in order to maintain the number of diamonds on the market and prevent everyone from selling diamonds, De Beers came up with the world's most famous advertising slogan:

A diamond lasts forever.

Unfortunately, De Beers' marketing routine was ultimately defeated by the flower planters, whose synthetic diamonds are no different from natural diamonds in terms of color, texture, purity, and transparency, and are even better than natural diamonds!

Watching man-made diamonds dominate De Beers in all aspects, they can't sit still, what to do? Change the advertising slogan!

In 2015, De Beers' advertising slogan was changed again, this time to: Real is rare, real is diamond!

The implication is: man-made diamonds are not real and worthless, don't buy them!

To do this, they spent $40 million to build a "man-made diamond tester" that it said could identify "natural" and "man-made" diamonds, but it didn't work, because man-made diamonds looked the same as natural ones.

Everyone's hearts are clear, don't I buy diamonds just for people to see? Since it doesn't seem to make a difference, why should I pay 10 times the price for natural?

However, De Beers will certainly not give up, and in order to maintain its diamond scam, De Beers is about to start a new marketing.

For example, our De Beers man-made diamonds have unique marks (flaws); For example, a hand-ground diamond is more valuable than a machine, comparable to a cigar rolled out of the lap of a Cuban girl; For example, celebrities use natural diamonds, etc., etc......

In a word: don't buy other diamonds, buy ours!

Sadly, however, what if everyone knew about De Beers' routine?

When you are repeatedly emphasizing with your girlfriend that there is no difference between natural diamonds and artificial diamonds, and even artificial diamonds are better than natural diamonds, the counter sales will continue to be tempting: a certain star wears this natural Oh, national treasure-level craftsmanship, 64 perfect facets, love her to buy her the best Oh, just such a wedding in your life, can you bear to buy artificial perfunctory?

Do you say you buy it or not?

So just like Mr. Zhang Chenglu said, the monk can touch it, but I can't touch it?

De Beers can use marketing to fool the world for hundreds of years, why can't I use marketing to fool the world for hundreds of years?

"The key is that as long as we hold the rough stone mine in our hands, it will not be a problem for our children and grandchildren to pass it on for hundreds of years."

Yang Shaofeng said: "Now, do you still think that this is a place where birds don't?"

Oh yes, there's another place where birds don't, but there are countless diamonds out there, and as long as they are polished well, they are also good things that can be passed on to future generations. ”

"Where?"

Xu Jingchang was immediately excited: "Hurry up, kill Li Li's grandson first, and then divide the raw ore here, and then go to the place you said." ”

Hehe smiled and rubbed his hands, Xu Jingchang got a little closer to Yang Shaofeng: "What, you said to let the brothers come to Myanmar, but I didn't hesitate to bring the brothers here, and we didn't just bring our own soldiers, but even the sturdy family members were brought, don't you think the brothers are interesting?" ”

"Interesting!"

Yang Shaofeng gave Xu Jingchang a thumbs up and said, "But, Zhu Erjiu and I have to call you cousin, can you not always be brothers?" ”

"Let's talk about those later, let's talk about each of them first."

Xu Jingchang's face was not embarrassed at all: "Since we are all so interesting, do you have to be embarrassed?" ”

Yang Shaofeng suddenly became alert, took half a step back, looked at Xu Jingchang and said, "What do you mean?" ”

Xu Jingchang said: "Hey, I just let you mean it, otherwise what else can it mean?" Besides, the brothers are so interesting, if you don't mean it, then it's a little uninteresting, right? ”

Yang Shaofeng hummed and said, "That must mean something, otherwise I won't be too interesting."

In this way, the rules here are still the same as before, needless to say, the imperial grandfather and the treasury must each account for 20% first, otherwise Xia Lao will not be able to explain it.

In addition, this thing was discovered by my brother and I first, and we called all the brothers here, so we each got a share.

There are still forty percent left, and the big guys are divided, and each person has some share according to the level of the knighthood and the amount of capital, no problem, right? ”

Xu Jingchang turned his head to look at the noble disciples who were following him, nodded and said, "That's definitely no problem." However, the brothers accounted for three of the achievements, and the remaining one percent was taken out to those poor people, saving them from pulling back. ”

Zhu Yong, who was a few years older than Zhu Zhanji and Yang Shaofeng, suddenly snorted and said: "Those eggless soft eggs dare to pull their hind legs? Legs give them a discount! ”

Xu Jingchang said: "You don't talk nonsense! Those poor sour people don't have other skills, but the ability of disgusting people is first-class, you don't give them some benefits, I'm afraid that they will have countless ways to block you. ”

Yang Shaofeng also nodded and said, "There are not many people who can get in with them, and they don't have much money in their hands, which is probably what they mean, so they don't need to take it too seriously."

To put it bluntly, they themselves know in their hearts that this kind of thing is not something they can get involved in, and some benefits are enough for them to steal fun, and there is no need to provoke them for such a small profit. ”

In the original history, Zhu Yong was in the 14th year of orthodoxy from driving to civil engineering, facing Harrier Ridge, ambushed and died, and the 50,000 horsemen he commanded were gone, Yu Qian and others pursued his crime and seized the title.

So there's really no need to offend those poor sours for a small profit.

Seeing that Zhu Yong stopped talking, Xu Jingchang said, "By the way, what about Li Li's grandson?" Kill him quickly. Also, we have to pull them in on this matter, right? ”

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