When the ministers heard what Zhao Huan said, they all fell silent, if they didn't spend money, there seemed to be no reason to object.

"Your Majesty, if this doesn't cost money, the ministers will definitely raise their hands in favor, but how can we set up this newspaper without spending money?" Li Gang asked.

Zhao Huan pointed to the newspaper template in Li Gang's hand and said: "Actually, you are thinking about the problem too complicated, I think we need to make great efforts to set up this newspaper for the people to read, but you haven't thought about it, in fact, the people just want to know about these news, after tea and dinner, a few old friends sit together, you can talk about these news." ”

When Li Gang and the others heard what Zhao Huan said, they were still confused.

Zhao Huan continued: "Since this newspaper is the demand of the people, then there are buyers, and since there are buyers, we can make money through this paper." ”

Now everyone is even more confused.

"Your Majesty, you're saying that this thing can still make money?" Zhu Shengfei asked with some surprise.

"That's natural, you don't want to be conservative, you see this newspaper is so big, we don't want all the sections to be full of news, we can set aside some space, find some big shops, let them pay for them, give them publicity." Zhao Huan said.

Is there still such an operation? I've never heard of it before, and this group of smart people in the Song Dynasty feel that their IQ is a little insufficient.

Zhao Huan had no choice, so he gave them another idea of popularizing the idea of making money with this thing.

After everyone listened, they suddenly realized, but they still had some concerns, readers, in this regard, most of them are relatively old-fashioned, especially Zhu Shengfei, when he heard that the early expenses still need to be paid in advance by the household department, his face was even more painful, and the little eyes of resentment, I don't know how Zhao Huan bullied him.

So, the next day, the world's first newspaper was launched under Zhao Huan's organization, and as a trial operation, this newspaper was first only put in 100 copies in Kaifeng City.

The newspaper set up a total of two pages, in the center of the top of the first page is written Zhao Huan personally inscribed "Song Daily" four big characters, fortunately, Zhao Huan's writing inherited Zhao Ji's handwriting, if the font of Zhao Huan in later generations, then really dare not take it out to offer ugliness.

The first section focuses on the latest policies promulgated by the imperial court, describing the warring between the Song dynasty and the Jin state, and on it, Yue Fei's name is also known to everyone for the first time; The second page contains a light novel written by someone I don't know, called "The Legend of the White Snake", and there is a blank space at the bottom of the second page, which says advertising and investment, and also leaves a contact address.

After this newspaper was put down, it immediately caused a strong response in the market, and at the gate of Honglu Temple, where the newspaper was distributed, for the first time, Li Guang, the big Honglu of Honglu Temple, who was frightened, hurriedly entered the palace to report this matter to Zhao Huan.

"Your Majesty, now our Dahonglu gate has been surrounded by many literati, and they strongly demand to read the next issue of the Da Song Daily." Li Guang knelt in front of Zhao Huan and said.

Zhao Huan expected that this Da Song Daily would definitely succeed, after all, people's demand for spiritual culture is still very high, but he didn't expect that the response would be so enthusiastic.

"What's going on?" Zhao Huan asked.

"The vast majority of the people who came to watch the next issue of Da Song Daily are some young students who are too learned, and they are deeply attracted by the "Legend of the White Snake" published in our Da Song Daily, and now they are all vying to see the next issue of our Da Song Daily." Li Guang said to Zhao Huan.

"Well, I see!" Zhao Huan pondered for a while, and said to Li Gang next to him: "It seems that our price is still low, so let's print it tomorrow, and print 1,000 copies tomorrow, and the price of each copy will rise to 10 yuan." ”

Li Gang listened to it next to him and was startled, just such a piece of rice paper about three feet in size, he actually dared to sell it for 10 yuan a piece, what is the difference between this and grabbing money, he hurriedly said: "Your Majesty, is this price a little too high?" ”

Zhao Huan waved his hand and said, "Hey, it's not high at all, the so-called strange goods can be lived, just at this price, it will definitely be sold out tomorrow." ”

Li Guang also felt that the price was a bit high, today it was only a penny, and the next day it became ten cents, it was difficult to guarantee that this group of restless Taixue students would not have an opinion, so he kindly reminded: "Your Majesty, this price, I am worried that it will cause dissatisfaction among these students." ”

Zhao Huan said indifferently: "Hey, this doesn't matter, if it's too expensive, you can not buy it at all, these are voluntary behaviors, and there are few students who can go to school in Taixue." ”

Zhao Huan said this is the truth, the students who go to school in Taixue are basically the children of these bureaucrats, ten cents, for them, it is really nothing, but Li Gang always feels that the emperor is cheating on them.

"Your Majesty, in fact, the most critical thing for the minister to come this time is to want to meet the author of this "Legend of the White Snake", after all, what everyone wants to see most now is the following of this story, if there is no such story, I am afraid that this group of students will demolish my Honglu Temple." Li Guang said with a wry smile, this group of young masters, among them, there are also relatives of the emperor and the country, but he can't afford to provoke them.

Zhao Huan nodded and said: "Well, don't worry about this, the following text of "The Legend of the White Snake" will be sent to you in a while, what about you, don't be idle, I didn't see that there is still a blank space in our newspaper, you take the initiative to find some companies, let him pay for it, and let's advertise him." ”

The feudal dynasty has always been heavy on agriculture and suppressed business, and let these officials take the initiative to ask those who do business to ask for money, and they really disdain to do so, so Li Guang is a little resistant to this order.

"What? Comments? Zhao Huan could see Li Guang's reluctance.

"Your Majesty, the tone set by our ancestors is to attach importance to the development of agriculture and inhibit the development of commerce, is it against the law of etiquette for us to do this!" Li Guang said hesitantly.

"Well, I understand what you mean, but you have to think about it, how can you serve as an official and benefit one party, let's talk about attaching importance to agriculture, then our people will live happily? I still say the same thing, for the rules of the ancestors, let's take the essence of it, go to its dross, never copy it, whether it's a black cat or a white cat, as long as it can catch mice, it's a good cat, understand? Zhao Huan said to Li Guang.