After all, it was something to be applied to the face, which was still very different from clothing, and it was obvious that the two of them didn't want to buy this new beauty cream right now.

"Ah, we've just gone to buy it, so we don't want this, just custom clothes."

"Okay." The other party openly and secretly rejected her own sales, Chi Wan was a little disappointed, but then she quickly mustered up the courage, everything is difficult at the beginning, plus Fenghetang Snow Store is a cosmetics store, these things in the store are made by Chi Wan according to her own memories in modern times, and it is relatively novel in the era she is in now, and it is very difficult to be recognized all at once.

Ji Wan is also very financially minded, she immediately came up with a way, which is to give away, and she believes that no one can refuse something for free. Sure enough, the two wives finally accepted Chi Wan's kindness, and then left with a smile.

This is Ji Wan's strategy: if you buy Fenghetang's clothing, shoes and accessories, you will give them away. A sample of the cream is given to customers to try, so that people who feel comfortable will naturally repurchase it. She also specially explained to the people who worked in the store, and asked them to give them some beauty cream when they met people, and some of them didn't understand and asked: "Why do you want to do this, wouldn't you lose a lot of money?" ”

"You don't understand this," Chi Wan explained, "You see this huge capital, I am not the only one who sells beauty cream, even if I have the confidence to make it better than others, but my signboard is not sound, and not many people are willing to spend money to buy it." But by giving it to others, those who use it and think it is good, they will naturally come back and buy it, and that's it. ”

The miscellaneous listening to the clouds couldn't turn his head around, and he still muttered that he would lose money, Chi Wan smiled, whether it would lose money, just wait and see.

Sure enough, a few days later, the cosmetics store that was originally full of people was almost crowded, and the rich wife and the daughter of the old Li family, who was so poor that she farmed next to her, all came to buy the beauty cream made by Chi Wan.

"This beauty cream is easy to use, my skin is delicate and smooth, and my lord has praised me."

"No, there is also the scent of gardenia in it, which is my favorite smell, and it smells so pleasant."

After this period of time, the cosmetics that were sold at a loss at the beginning were almost crowded with people. But after all, these cosmetics are still handmade, so the daily quantity is limited, and the supply exceeds the demand, and only a few people can meet the needs.

For this reason, those broad ladies all squeezed their heads to shoot, and even found Chi Wan privately and bid for it themselves, no matter how high it was, as long as they bought it. But Chi Wan didn't accept it, and only said: "Everyone is equal, first come, first served." ”

In this way, unconsciously, it attracted a craze.

Hunger marketing is a good tool, but it's up to you how you use it. In fact, Ji Wan's real purpose is not to use Mrs. Kuo, she is just using them to build her own brand. Rumors of Fenghetang's mysterious beauty cream spread all over the streets and alleys of the capital, and those who used it boasted about it, and those who did not use it were attracted to the past and wanted to buy it.

In this way, the fame of the beauty cream is getting bigger and bigger, and if the previous limit is used again, customers are afraid that they will be dissatisfied.

So now it's almost time, and I'm starting to find a special workshop to take over these cosmetics and produce them in large quantities. In this way, a lot of people will come to buy it, not to mention that because of the cheap price, many folk women are excited, and Chi Wan's target is them.

However, it is not yet fully open, and there is still a limit, and one person is limited to one box a day. This can make some people anxious, they all like to buy half a month's supply at one time, so don't they have to run every day to buy, every time they come, they have to queue up for a long time, who has such patience?

Just when there were many complaints, Chi Wan immediately took the opportunity to launch a membership system.

"As long as you become a silver member of Fenghetang, a series of Fenghetang products are discounted, and the daily purchase limit of beauty cream is increased from one box to five boxes, and there is also a chance to try new products for free; If you become a gold member, you will get a 20% discount, and the daily purchase limit of beauty cream is limited to 10 boxes, and there are ......"

Chi Wan listed the terms of these benefits one by one, and of course, also put the price of the membership card aside. This amount is a small amount for a wealthy family, and you can buy beauty cream anyway. In an instant, the counters for opening members were crowded with people, and the membership card specially customized by Chi Wan was issued at once, and it was not enough at all.

"Shopkeeper, what's the use of this member? This membership card is only one or two hundred taels of silver, you see that if we use silk, it will cost hundreds of thousand taels of silver, you are giving them so many discounts, isn't it going to lose money again? ”

"And I think it's all those rich people, they are all aiming to be able to buy more beauty cream, in fact, what preferential system is not interested at all, why not just let everyone buy beauty cream as they like, and cancel the rule that one person can only buy one a day?"

"It's not easy to be a member," Ji Wan said to the miscellaneous people who asked her questions, "This kind of thing is called emotional marketing, and it's like a thread that ties me as the shopkeeper to those customers, like pulling a red thread, to increase the relationship between us." And once they are dependent, they will buy things in our store for a long time. ”

In fact, doing business is exactly the same as fighting psychological warfare, and to capture the hearts of customers is equivalent to grasping the customers' purses firmly, so that they willingly take out their own money to buy and buy.

In this way, the business of the store was booming, and its name resounded throughout the capital. Rich women are in harmony with each other, and they are all competing to see who bought the latest and limited editions first; Civilian women are using the wind and hall, and they are all comparing whose skin has become better.

It can be said that the business of other shops on a street in the capital has been robbed by Fenghetang, and those shopkeepers look at the long queue at the door of Fenghetang every day, and their eyes are red.

Of course, not everything went smoothly. That day, a sneaky man entered Fenghetang, bought a box of beauty cream and quickly left. A few days later, Rong'an Tang, not far from Fenghetang, also launched a beauty cream, which coincidentally was also gardenia-scented, and there was also honey and milk in it.

Hey, isn't this blatant plagiarism! It was clear that the shopkeeper of another house tried to secretly imitate the things of Fenghetang, and then the people in the store panicked. Because the price of the beauty cream sold by the shopkeeper of Rong'an Tang was twice as low as that of Fenghetang, most of the customers were snatched away in an instant, and only a small number of old customers and rich Mrs. Kuo remained here.

"Shopkeeper, what can we do now, do we have to watch the guests being snatched away like this?"

Everyone was fighting for Chi Wan, but Chi Wan was not in a hurry at all, she said unhurriedly: "Wait, we'll see in a few days." ”

Something magical happened, in the past three days, Rong'an Tang's business was still booming because of the beauty cream, but on the fourth day, it began to be sparsely populated, and Chi Wan's side returned to its former prosperity.

Now, those miscellaneous people watching Chi Wan are like looking at a god, how can she guess everything? Chi Wan smiled contemptuously and said, "I'll just ask you, what kind of material is our beauty cream made of?" ”

"Milk, honey, gardenia pollen......"

"Are you going to be more careful?"

"This ......"

"We use fresh milk, which is delivered on the same day, and the honey is also fresh, and it is a farmer's own bees, which are naturally additive-free, and then use seasonal gardenias to dry and grind into powder." Chi Wan continued, "You said that if you calculate it like this, my beauty cream sells for ten taels of silver, how much profit do I make?" I'm afraid that two or three taels of silver may not be available. ”

"If you look at what Rong'an Hall sells for only five taels of silver, can you imagine what kind of materials are used?" After all, you get what you pay for, and if you lose profits, it is indeed not difficult to guess that the shopkeeper of Rong'an Tang must have deducted a lot from the raw materials. Which people will not repurchase after using it, this gap is too big to compare.

Therefore, fame alone is not enough, Chi Wan's secret to victory is not the meticulous workmanship and novel design, but the conscience - willing to use materials, not black-hearted.

Greed is the most taboo in doing business, people who are too greedy can't do business, and customers like to go to conscientious and cheap stores to buy things, don't they?

Seeing that she had a successful career, Chi Wan's heart was much more relaxed, especially when she saw the long numbers arranged in the ledger, she forgot all the previous unhappiness. Hehe, it seems that she is not bad, if she continues like this, one day she will be able to be independent, and that day will definitely not be far away.

The tiring day was over again, and Chi Wan dragged her tired body back to Mu Zhufeng's house. Xiu'er specially prepared a fresh and hot dinner, as well as a basin of warm footwater, so that Chi Wan could live comfortably when she was at home.

Ji Wan lowered her head, looking at Xiu'er's busy appearance, and felt comfortable in her heart. In this way, the life of the two of them is also very good, and this is also the life she originally wanted to live.

After thinking about it, Chi Wan supported her head with one hand, leaned on the cushion of the chair, and fell asleep in a groggy way. Xiu'er called her several times in a row but didn't get a response, only to find that her young lady had fallen asleep.

Chi Wan must be very hard, thinking back to other young ladies who enjoy Qingfu at home, but Chi Wan is running around for her own shop every day, which is really tiring. She helped the half-asleep Chi Wan to lie on the bed, thoughtfully took off her coat and covered the quilt for her, then blew out the candle and closed the door.

Chi Wan, seeing that you are so tired, you must have a good rest.

Here Chi Wan is sleeping peacefully, the house is quiet in the dead of night, but Mu Zhufeng's study is still bright.