Wang Mingyuan and Lian'er wondered in their hearts, now the price of these vegetables is very high, and the average price of each gift box has reached fifteen yuan. Pen ~ fun ~ pavilion www.biquge.info

The key is that this price is too exaggerated compared to other vegetables, just three catties of other vegetables, it is only ten pennies of copper coins, and new vegetables have been sold more than a thousand times higher than ordinary vegetables.

Moreover, this selling price is determined by the market according to Yang Huairen's theory, if the next batch takes the liberty of doubling the price directly, will it cause dissatisfaction among customers?

Yang Huairen shrugged his shoulders, he really wanted to explain to the ancients what the Veblen effect was, so he simply organized the language, and said with a smile, "I understand everyone's confusion, our vegetables are indeed too expensive. But everyone thinks so, at such a price, those who can afford it are all rich people, and ordinary people can't afford it.

The sale of our first batch of vegetables was very successful, and everyone must have discovered this, that is, the winning bidders, without exception, the rich.

Since our customers are all wealthy people, if you want to maximize profits from these customers, you must first study their shopping psychology and make a targeted marketing strategy.

Why do our tomatoes, potatoes and sweet potatoes sell well and sell out as soon as they hit the market? Because of the novelty, everyone has never seen it before, and they have not eaten it, so there is a kind of curiosity in it.

There are so many wealthy people in the city of Tokyo, but the 1,000 or so people who have already bought our new vegetables?

There must be a much larger number of wealthy people who haven't bought it, or haven't had time to buy our new vegetables.

Rich people think differently than ordinary people, do they care about spending this amount of money? The answer is no, people who can afford to spend fifteen yuan on a box of vegetables don't care about spending an extra fifteen yuan.

In their consumption philosophy, they only buy the most expensive, no matter what the price is, and there is a comparison psychology among the rich.

For example, Brother Hei Niu and I are both such rich people, today I bought a vegetable gift box, but Brother Hei Niu didn't buy it, he felt uncomfortable, then the second batch no matter what the price, he will do everything possible to buy it.

When the second batch of vegetable gift boxes is listed, there will be more rich people to rush to buy, who is reluctant to spend money to buy because the price has risen, so why will he still have the face to mix in the rich circle in the future?

This is one of them, let's change the way of thinking, our vegetable gift boxes are sold at such a high price, even rich people will definitely have some ideas, even if they will not show it on the face, but they will muttered in their hearts, a few fruits will cost fifteen yuan, is it a bit expensive?

By the time our second batch of vegetable gift boxes goes on the market, some of these rich people may have a wait-and-see attitude.

If we keep the price similar to the first batch, or reduce the price, their desire to buy will gradually become rational because they have tried impulse consumption, maybe he will buy the second batch of vegetable gift boxes when they go on the market, but the quantity may be less than the first time.

But what would they think if we doubled the price? The idea that came out of the subconscious must be that these new vegetables are too popular, and the word fairy may not just be a rumor, but a fact, everyone must feel that there is an effect after buying these vegetables and eating them, so they will buy them more enthusiastically.

And Suiyuan is because the supply exceeds demand, the goods are becoming more and more scarce, and the price can only be increased to control the situation. In this way, their desire to buy will be stronger, as if they have become a loss if they do not buy. ”

After listening to Yang Huairen's theory that he would continue to increase prices, he still couldn't understand it for a while, and it took time to digest it.

What Yang Huairen thought of was that both ancient and modern people may be very different in terms of knowledge and insight, but there will be no obvious changes in psychology.

For example, when they sell a house, they use the Veblen effect to develop a real estate project, and all the houses are not listed for sale at the same time, but there is a process of pre-purchase, official sale and final house rush purchase.

When pre-ordering, it is obviously 11,000 square meters, and when it is officially on sale, the direct price increase will be at least 10,000, up to 11,000 square meters or higher, and they will not be afraid that they will not be able to sell it because of the price increase, but because the price has increased, so that buyers will be more enthusiastic to rush to buy.

In this way, the more the price of the house has risen, the more favored it is by buyers, and if the price does not rise, it will make buyers feel that the house you build is not worth the price.

In fact, the price of a house is fixed from the moment the developer completes it, and its value is fixed when it is put on sale at the time of public sale, and only fluctuates with the change in land price caused by changes in the local price level.

The developer takes advantage of the psychological changes of home buyers to formulate the corresponding sales price fluctuation, which is a marketing method.

Under the condition that the relationship between supply and demand remains unchanged, the vast majority of commodities in the world are in line with this effect when they are put on the market, and it is indeed understandable that Yang Huairen uses this effect to sell vegetables.

Rich people who spend more money on vegetables don't care about the extra money at all, and the psychological satisfaction they get is much more acceptable than the extra money they pay.

When the friends slowly figured out the truth of this, they were all stunned without exception, Yang Huairen was not only a skilled chef in their eyes, but also a business wizard.

The ancients made money by buying and selling, and their thinking was firmly fixed within a certain framework, that is, when selling products, they first calculated the cost, and then added a profit margin acceptable to themselves to this cost price, and then set up the selling price to sell the goods.

It's profitable, but it's too slow and unskilled. Later, a large number of masters of economics and marketing put forward various theories, and businessmen pondered all kinds of marketing methods that dazzled consumers based on these theories.

The purpose of these marketing methods is nothing more than to maximize profits, and the value of the goods themselves has also been raised several times or even dozens of times under the promotion of various marketing methods.

Yang Huairen, a person who has seen more of such marketing methods in later generations, did business in ancient times, and the advantages in this regard are very obvious, which may be turning stones into gold.

After formulating a sales strategy, Yang Huairen felt a lot more relaxed, and it can be expected that the first year of these new vegetables on the market will bring him a huge fortune, and these wealth is the capital he must accumulate to realize his ideals.