"Not only do they want to kill chickens to show monkeys, but they also want to publicize their bad credentials of betraying the country and seeking glory, don't they cherish their reputation? Then start with fame! ”

Stink them from fame!

When these words came out, Zhu Mingzhong realized that he seemed to be ignoring something!

Neglect of the construction of propaganda positions!

That's right!

Perhaps, he has always focused on the construction of military, economic and even education, but the neglect of propaganda has directly led to the current situation, such as making concessions on military privileges.

It's not out of control, it's that it's never in control of the public opinion position!

Maybe people in this era don't know what the public opinion position is, but for Zhu Mingzhong from the future, if he no longer knows how important the public opinion position is, then I am afraid that he is really living under the "red flag" in vain, growing up under the red flag, what is the most profound experience?

It's the position of public opinion!

It is to know very well that mastering the position of public opinion is the basis for winning all wars!

The power of propaganda is endless, it can not only turn black into black, but also turn white into black and black into white if necessary. Even in the 21st century, in the so-called self-media time, the same is true!

"Start with fame?"

Facing Gu Yanwu's puzzlement, Zhu Mingzhong nodded and said.

"Do they think that as a leader in the world, they can ignore etiquette and shame, betray the country for glory, reverse black and white, and whitewash their traitorous behavior? No! ”

With a strong wave of his hand, Zhu Mingzhong snorted coldly.

"Betraying the country to seek glory and taking refuge in a foreign race, not only can you soar, but also leave a reputation, there is such a good thing in this world! They want to use this to incite Shilin to oppose Zhu, hum, how can they let them have such wishful thinking? ”

sneered, Zhu Mingzhong, who originally only thought that those people were at most a few flies, really wanted to fight against those flies that might appear.

"Hmph, let's take people this time, since we want to take people, we must first start with reputation, first make them stink in reputation, and make them to the point that the world is ashamed of them, so how many people in this world dare to open their eyes again? Those who are traitors will be disloyal, and since they are not traitors, they will also be embarrassed to be traitors! ”

Looking at Jing Jing's slightly excited expression, Gu Yanwu was a little puzzled and asked.

"This, dare to ask Jingluo, how can this be done?"

In Gu Yanwu's opinion, unless Shilin is launched, I am afraid that it will not be possible to do this at all, and now the liquidation of those traitors will not only fail to launch Shilin, but may even be enemies of some of them. After all, he is also a member of Shilin, and he knows very well that even he has friends who are active or passive in the Manchu Qing Dynasty, although he no longer has contact with him, but if he raids his family and flows his people, it is inevitable that there will be some sadness about the death of a rabbit and a fox. As the person who made this suggestion, and someone else?

"Easy!"

Looking at Gu Yanwu, Zhu Mingzhong slowly spit out two words.

"Newspaper!"

"Running a newspaper?"

"That's right, it's a newspaper! If you want to grasp public opinion, you must run a newspaper, and you must run a newspaper that everyone can see! ”

"Can you refer to the Di Bao?"

Gu Yanwu asked tentatively, the content of the "Di Bao" is mainly the emperor's edicts and orders, daily life words and deeds, the decrees and bulletins of the central government, the news of the rewards and punishments of officials, and the ministers' chapters and documents. The publication of the "Di Bao" was subject to the strict control of the imperial court.

"Di Bao is just a newspaper for officials, and because the content of Di Bao is restricted and banned, many news that readers care about cannot be reported, and Di Bao cannot meet people's demand for news......

Zhu Mingzhong shook his head, recalled the newspapers of later generations, and said.

"The newspaper I am talking about is not printed as a booklet like Di Bao, but directly printed on several large sheets of paper, well, the paper can be worse, directly printed on both sides, once a day...... Well, in the beginning, you can release one or two issues a week......"

The "Zhou" of this era is different from the "Zhou" of later generations, according to the Chinese lunar calendar, there are December in a year, five weeks in January, and six days in a week. One or two issues of six days should be able to meet the requirements of this era, but if it is one issue a day, it is not very realistic.

"These newspapers can not only publish the news of the local government, the war reports of various places, but also the things that happen to the people, and even advertisements can be published, and their readers are not only people in the government, ordinary readers, and even peddlers and pawns can also read the newspaper, as long as they are literate, and its price should be low enough to ...... a few pennies."

Although Zhu Mingzhong did not know how to run a newspaper, after all, he had read the newspaper and knew what the newspaper looked like, and of course, he knew the power of the newspaper better.

Newspaper!

What was the most important propaganda tool in the 17th century?

It's a newspaper!

In this era of closed news, the power of newspapers is infinite, even not inferior to the atomic bomb, why ancient Chinese scholars held public opinion, the reason is simple, they have information, whether the information is right or wrong, for ordinary people, they often only have access to that information. Ultimately, that information determines their judgment on many things.

"Why, in many places where traitors have been born, the villagers are not ashamed of them? Or even proud of it? It is because the traitor is a famous genius in the neighborhood, he will tell the neighbors that he is obeying the mandate of heaven, so he will let the neighbors also obey the mandate of heaven and be traitors with him, and now, we have to tell them through the newspaper - traitors are traitors! Tell those people what is the country and what is the family, and tell them what it is to sell the country for glory! ”

You have to run a newspaper!

The power of propaganda must be mastered!

With the power of propaganda, it can not only take the position of public opinion from the hands of the readers of this era. Moreover, it can also establish heroism, and change the world's perception of soldiers through the image of heroism, and also change the mentality of soldiers! In turn, they were prompted to fight bravely on the battlefield.

When the power of propaganda is fully utilized, the power it stores is enough to change everything. Of course, the premise is that this power must be in your own hands!

"Therefore, the newspaper must be widely distributed and the price must be low enough that everyone can afford it! The more readers a newspaper has, the more influential it becomes! The greater the change! ”

Facing Jing Wei's somewhat excited description of the changes that the newspaper might bring, Gu Yanwu thought of another issue from his words - price.

"After a while, this, a few pennies a newspaper, not to mention printing newspapers, I'm afraid it's barely just enough paper money, if so, wouldn't the government have to post money every issue?"

Sticking money.

There is always a cost to everything. In Gu Yanwu's opinion, according to the entire paper-sized newspaper that Jingluo compared before, just five or six pieces of that paper cost two yuan, plus the printed copy, each newspaper does not cost dozens of yuan, and it is impossible to buy it at all.

"Sticking money, no problem!"

Are you afraid of sticking money when you run a newspaper?

How many Chinese newspapers are not subsidized by the government?

"Since you want this mouthpiece, don't be afraid to pile it up with money, one thousand taels, ten thousand taels, if we can run the newspaper well, Ning Ren, believe me, the power of this newspaper is not even inferior to the twenty battalion soldiers!"

Not only the 20 battalion soldiers, but the newspaper may even become the second "loyal army".

"When the time comes, all kinds of measures of the government can be directly transmitted to the ears of the people through the newspaper, and will not be misinterpreted by people with ulterior motives, just like the silver dollar!"

When mentioning the silver dollar, Zhu Mingzhong couldn't help but sneer, when the silver dollar was promoted, there were also money banks with damaged interests and a small number of people instigated it, if it weren't for the fact that it was really convenient for the people to use the silver dollar, and the use of the silver dollar when collecting taxes really did not collect fire consumption, I am afraid that the silver dollar may not be issued smoothly.

"After all, the issuance of silver dollars was indeed a bit hasty."

Since he was from the standpoint of the government, Gu Yanwu also felt a little hasty, after all, the issuance of silver dollars involved all aspects. At least not taking into account Nanjing's position is a mistake.

"If it weren't for my Ming law, the officials and the people of the silver ingots were freely minted, and the money was not allowed to be minted privately for the country, I am afraid that with this alone, Nanjing would be able to hold this responsibility accountable!"

"Indeed!"

Zhu Mingzhong nodded and said.

"Actually, this matter, in the final analysis, was not enough publicity at the beginning, the people didn't know that the silver dollar was convenient for the people, as for some scholars, they thought that Zhu's move was to mint money privately, so it caused a little misunderstanding, but if we had a newspaper at the beginning, how could there be these things?"

After all, there are still no newspapers!

still did not grasp the position of propaganda and public opinion, so that those money banks and a few people with ulterior motives took advantage of the loopholes and almost ruined his big business.

"Therefore, this newspaper must be done at the moment, not only to do it, but also to do it immediately, well, aren't there a few printing houses in this Qinghe County? This matter must be done quickly! ”

Zhu Mingzhong, who originally wanted to tell Gu Yanwu to do this, still changed his words when his words came to his lips, this position is really too important, it is not just a simple public opinion position, it is also an academic position, such an important place must be handed over to others!

"Strategy, the funds for running the newspaper, where will I go ......in the future?"

Zhu Mingzhong drew on some experiences of later generations in the expenditure of the government office, and this is the most basic principle, from the budget system to the earmarking of special funds, and it can be said that every money has its use. It is precisely because of this that Gu Yanwu opened his mouth to ask.

"Well, the start-up funds, the money in the government office now is a radish and a pit, and it is not a matter to embezzle that piece, I will personally come out of this money, as for the future ......"

After pondering for a moment, Zhu Mingzhong said with a smile.

"In the future, this newspaper will be completed, but it will be able to make money!"