After Zhang Shaoping and Zhang Shao'an returned to Zhangjia Village, the streets and alleys at the entrance of the village were full of vendors, and the whole scene was extremely lively.

At this moment, Zhang Youcai is sitting outside the house smoking dry tobacco and basking in the sun, Li Jianmei, a woman, is busy feeding chickens and pigs, and Zhang Fugui and Zhang Jianguo are planning to open a computer city for about two years.

Just as they were busy with their own business, Shaoping and Shao'an returned to their long-separated home.

Zhang Fugui saw his two sons come back, so he smiled and let them sit next to him, and discussed the next development of the computer city together.

Zhang Jianguo said to Shaoping with a smile: "Shaoping, do you have any plans after graduating from this university?" ”

"Uncle Jianguo, I haven't thought about it yet, but I want to build my hometown well when I come back this time, and now the spring breeze of reform and opening up is getting better and better, and there are more opportunities."

Zhang Jianguo turned his head and said to Zhang Shao'an: "Shao'an, what about you?" What are you going to do? ”

Zhang Shaoan responded with a smile: "Uncle Jianguo, Shao'an, I studied economic management in school, and now I'm back, I want to start a business, after all, now the policy is getting better and better, and many entrepreneurs are willing to go to the sea to start a business, so I also want to break through." ”

"Okay, yes, Shao'an, since you have such a good idea, Uncle Na supports you, but have you ever thought about what to do when starting a business?"

"Uncle Jianguo, I have considered that technology is getting closer and closer to our lives, and electronic technology will have unprecedented development in the future, so I want to build a computer city."

Zhang Jianguo laughed after hearing this, and said: "Shao'an, I won't tell you, this computer city and I started with your father a few years ago, but the scale of this computer city is very small, and it has not improved. ”

After Zhang Shaoan heard this, he hurriedly said: "Uncle Jianguo, don't close this computer city first, I'll take a look at it later, maybe there is a way to make the computer city prosperous." ”

"Okay, okay, okay, I'll take you to see it later! Now that the two college students from our Zhangjia Village have returned, it's time for you to help your father and me share some of the burden on our shoulders. ”

Zhang Shaoan smiled and said, "Uncle Jianguo, no problem. ”

Just when this group of people was chatting with relish, Li Jianmei, a woman, made a meal, and the feeling of returning home after a long absence made Shaoping and Shao'an feel very happy, and this meal was also like swallowing dates.

After dinner, Zhang Shaoan followed Zhang Jianguo to the computer city opened in the village, the computer city was empty, and the business was very bleak, no wonder Zhang Jianguo wanted to close the computer city.

Zhang Shaoan walked around the computer city, and soon figured out the reason for the bleak business, and said to Zhang Jianguo: "Uncle Jianguo, I know the reason for the bleak business in our computer city. ”

"What, what?"

"In fact, the reason for this is very simple, the reason why the computer city in our village can't be sold, first, is because the people in the village don't understand computers, don't know what the use is, and then many people like to watch TV, and would rather buy a TV than a computer, and secondly, the price of a computer is much more expensive than a TV, so few people can afford it."

"So, what should we do?"

"We should run a promotional campaign and give people who buy computers a one-year warranty certificate for a three-year warranty, so that there will be more people who buy computers."

As soon as Zhang Shao'an's voice fell, Zhang Jianguo hurriedly said: "However, in this way, our computer city will not be able to make money, and it will even lose money." ”

"Uncle Jianguo, don't worry, listen to what I said to you, first of all, let's engage in promotional activities to increase purchasing power, and secondly, the warranty is to let customers who buy our computers feel at ease, although our computers will not be sold much profitably, and even will lose money, but our reputation will be guaranteed from now on, and we are afraid that our computers will not be sold in the future?"

Zhang Jianguo was a little shocked after hearing this, and said: "Shao'an, it seems that you really studied right in this university, listening to you say this, my uncle is much more down-to-earth, and the computer city will be taken care of by you in the future, and my uncle can also relax." ”

"Uncle, Shao'an is still young, and he has the ability to make suggestions, but the big ideas have to be grasped by you, Uncle Jianguo."

"Okay, okay, okay, then you can come over and help Uncle Huan take care of the computer city together."

Zhang Jianjun continued: "Shao'an, can you talk to Uncle about some knowledge of promotion, Uncle should also learn to learn." ”

"Okay, uncle, I'll talk to you briefly!"

"First of all, we do everything for a purpose, do nothing for the sake of doing things, are for the purpose and result of doing things, so do promotion must also be clear about the purpose of promotion, as far as the purpose of promotion is concerned, it simply boils down to the following: 1. The new store opening promotion is to position the "personality" brand image of the product in the hearts of consumers in the region, and to provide opportunities to occupy the market and carry out promotions; 2. The promotion of new products is carried out for the sake of product influence and rapid opening of the market; 3. The promotion of old products before they are withdrawn from the market is to reduce bad inventory and prevent the contradiction between new and old products. 4. In-sale promotion is a promotion for the purpose of improving overall sales and hitting competitors. 5. Anti-"promotion" and promotion. ”

"In economics, there is a saying that trade creates wealth, not labor, and the old idea is that hard work makes you rich. In other words, you don't have to worry about anything, just work hard and work hard, and you can get rich. ”

The new view is that labor is only one part of the way to prosperity, but it is not the only link, let alone the most important link. The most important link is trade, not labor itself.

To give a simple example, some farmers produce watermelons in a place, but there is no market, and they rot in the ground, and the watermelons in this place are not wealth, but waste; And some middlemen have a market, place an order in the village, and a few months later, a large number of watermelons emerge from the ground.

As long as the buying and selling is consensual, it is beneficial to both parties. It can also be said that there is no question of who makes money between the buyer and the seller, because everyone gets the benefits, if there is no benefit, why should they trade? So, if you sell something, someone else makes your money, and you make someone else's money, and things are money, so to speak, you also make money.

Therefore, when creating an on-site sales atmosphere, fully consider the different feelings of consumers, and create a sales atmosphere from the aspects of vision, hearing and touch; At the same time, it is necessary to consider some of the natural problems of people, such as the curiosity of consumers and the herd consumption of consumers, etc., and then design the atmosphere of the scene, which will definitely achieve ideal results.

Zhang Jianguo was amazed after hearing this, and said with a smile: "Shao'an, it seems that there are so many ways to promote this promotion!" In the future, when you have time, you can talk to your uncle about this knowledge, and your uncle will take it as a learning experience, otherwise he will not be able to keep up with the pace of the times. ”

"Uncle Jianguo, what you said is serious, Shao'an only understands the knowledge in books, and you still need to learn from Uncle Jianguo realistically, after all, there is a big gap between saying and doing."

"Good, good, good, Shao'an, it seems that you have really grown up, you are not impetuous, you have the courage to do things, you must be a big person in the future, then from today on, you will come to help your uncle run this computer city together!" It's easier for me this way. ”

Zhang Shaoan readily agreed to Zhang Jianguo, not only for himself, but also for the sake of making the life of Zhangjiacun better and better.

Zhang Shao'an has his own whereabouts, but Shaoping hasn't thought about what he should do, Zhang Fugui is a little anxious, and asked: "Shaoping, this Shao'an has his own whereabouts, have you thought about what to do?" ”

"Dad, I plan to be a teacher in the village, so that more people can read books."

"Okay, okay, okay, since you have an idea, then Dad won't say more, and you have to go on your own for the future."

"Dad, don't worry! Now that Shaoping has grown up, he will have to rely on himself to walk his own way in the future, and he can't stay at home and eat idle meals anymore. ”

The two brothers, Zhang Shaoping and Zhang Shaoan, finally started their own lives, let's take a look at An Yuran, who graduated from college.

After graduating from medical university, An Yuran could have stayed in a hospital in a neighboring province to work, but she just wanted to return to her hometown with what she had learned and contribute to her hometown, so she also returned to her hometown and found a job in the county hospital.

Li Xiang came back with An Yuran, Li Xiang also entered the county hospital with his family relationship, Li Xiang stalked An Yuran as always, but An Yuran ignored him, because Yuran had been thinking about Shaoping in his heart, although they were all back, but they were not in a hurry to meet each other, for the personal happiness of the two of them, they had to put aside the love in their hearts first, for their better life in the future.

On this day, the weather was sunny and sunny, everything looked so beautiful and full of vitality, Zhang Shaoan got up early and arrived at the computer city, and he began to carry out promotional activities according to what he said earlier.

There was a red leaflet posted outside the gate of the computer city, and the leaflet wrote all the details of the computer promotion in the computer city, and after a while, the number of people who had accumulated began to increase.

When the computer city was full of people, Zhang Shaoan stood on the red carpet with a loudspeaker and said loudly: "Hello everyone, welcome to the computer city, your arrival makes the computer city flourishing, today the computer city is engaged in activities, this activity is not every day, the opportunity can not be lost and no longer come, all customers who buy computers in the computer city today can enjoy a one-stop service of one-year warranty for three years." ”

One of the people present said: "Your computer is so cheap, will there be a quality problem?" Besides, what if you don't admit it when you buy it back? ”

Zhang Shaoan responded: "Rest assured, all the computers bought in the computer city, we will issue a quality assurance certificate, and the computer also has a trademark, so as long as the computer bought from the computer city has a problem, you can use the quality assurance certificate to replace the conditions for a three-year warranty." ”

When Zhang Shaoan finished speaking, everyone present hurriedly stretched out their hands and shouted loudly to buy a computer, and suddenly, the business of the computer city was booming.