Chapter 177: Yu Xiangdou's Thoughts (Second Update, Asking for Recommendation, Asking for Collection)
A novel makes a newspaper, and it is only fitting that it should be used in the "Morning Post".
has been serialized for more than ten days, and "Journey to the West" has become more and more exciting, from the official title of "Bi Ma Wen" to "Havoc in the Heavenly Palace", and then to the suppressed "Five Finger Mountain".
As the plot progresses little by little, "Journey to the West" finally sticks to readers, in fact, this newspaper presents a difference from the current copying newspapers. Although there are major events in this newspaper, most of them are anecdotes around the people, and the people like this the most; for the ordinary people who are closed to news, those strange stories around them are more attractive to them, and as for the "Sun Monkey", they can't stop seeing it.
"Morning Post", a newspaper that sells every morning with great news, has been recognized by people in less than half a month, and its sales have been sought after because of this novel, and in just half a month, it has increased from more than 1,000 copies a day to more than 5,000 copies. Even old newspapers, some people bought them back, and some shrewd people even bought newspapers, and then cut out the pages of the novels, and sewn them together, according to them, it was cheaper than buying novels.
For a time, in the alleys and teahouses inside and outside the capital, there were often people talking about Sun Monkey and Tang Seng, and "Journey to the West" became a hot topic in the capital. But that's all, most of the people who like to read novels are ordinary people, and as for the local news of the "Morning News" as a boo, it will not attract any attention in the officialdom of Beijing, after all, Beijing officials don't look at this kind of "newspaper" at all.
But in this kind of quietness, "Morning News" is changing the reading habits of the people in the capital little by little, and even with the best-selling of "Journey to the West", together with "Romance of the Gods", it is also a best-seller, after all, the relationship between the gods and immortals in "Journey to the West" is too vague, and if you want to understand those, you still have to read "Romance of the Gods" again. This made the shopkeepers of Jingzhong Bookstore seem quite happy.
And it was at this time that a guest was ushered in in the "Morning Post" newspaper office, because of the hot sales of the "Morning Post", it naturally attracted the attention of some businessmen, especially when they saw what so-called advertisements in the newspaper, their eyes were even brighter, trying to advertise in the newspaper, the businessman's sense of smell has always been extremely keen, whether it is good or bad, they are willing to try it.
Of course, sometimes, it's not just businessmen who notice these things, sometimes, some readers also pay attention to the "Morning Post", notice the novels in the newspaper, laymen look at the lively, insiders look at the doorway, when Yu Xiangdou came to the "Morning Post" office, he didn't say anything, and when he saw Wang Mingke, he went straight to the point and said.
"I'd like to talk to you about a deal."
"I don't know what deal this son wants to discuss?"
Wang Mingke looked at Yu Xiangdou and asked.
"I want to wrap up all of your ads."
Yu Xiangdou did not hesitate, but directly said his intention.
"Cover all the ads?"
"Yes, it's an advertisement."
Looking at Wang Mingke, Yu Xiangdou said his thoughts:
"If I'm not mistaken, the reason why your newspaper can only sell 10 articles in a newspaper is that in the final analysis, it depends on the advertisements in the newspapers. One inch wide and two inches high, one penny of silver, the price of the whole page after the discount is fifty taels, I have calculated that at present, your advertising is at most three editions, one hundred and fifty taels, I package one hundred issues, pay fifteen thousand taels at a time, I don't know what the shopkeeper thinks? ”
Speaking of this, Yu Xiangdou looked at Wang Mingke and continued.
"The "Morning Post" that published the first few times of "Journey to the West", now there are many people in the capital who want to buy it, a copy of the previous issues of the "Morning News" can be sold for a high price of half a penny of silver, if it is a manuscript, it can be sold for a penny of silver, Mr. "Xiaoyaozi" Mr. 's masterpiece really makes Luoyang paper expensive. ”
For all this, Wang Mingke naturally knew that in fact, the owner had an order before, and now the book is being made and will be printed in a few months.
Seeing that he hadn't spoken yet, Yu Xiangdou explained,
"That's right, I want your society to print a few special issues, specially reprint the first ten episodes of "Journey to the West", I will publish 200 taels per issue, and I will print 5 issues in a row, and I will publish 1,000 taels."
For Yu Xiangdou's suggestion, Wang Mingke was a little surprised, he looked at this person, earlier, he relied on his old relationship to persuade some friends to advertise in the newspaper, and now that he has seen the effect, someone came to advertise, he is good, this time, he has to take down all the advertisements.
"The shopkeeper must be curious, why do you want to package the advertisement, in fact, I think, this advertisement is naturally profitable, if your newspaper sells all these advertisements to the next, your newspaper can get 16,000 taels of silver, in the next will also contact the capital business, in the newspaper advertising, regardless of profit or loss, in the next force to bear, so, but also save a lot of trivial things for the shopkeeper, don't you say?"
Then Yu Xiangdou said again.
"In this way, the shopkeeper can go and discuss with the owner, if you think it can't be done, let's negotiate the price."
Unlike others who see the excitement of "Journey to the West" on the "Morning Post" and the trivialities, Yu Xiangdou's keen business sense makes Yu Xiangdou see the opportunity, and he naturally thinks of how to use the business opportunities in it. Especially the business opportunities in advertising, of course, there is an unknown idea in his heart.
"Hehe, Childe is so calculating, this seems to have bought a hundred days of advertising, but it is all operated by you, what is published in this newspaper, and in the end, it is not still related to the reputation of "Morning News"?"
At the same time of refusal, Wang Mingke smiled on his face, and looked at Yu Xiangdou but became curious, there are many people who have come to advertise these days, but like him, he is the first to come to talk about business like this.
"It's simple, then you can review the advertisement first, if the shopkeeper thinks it's inappropriate, just don't post it."
The aftermath is also neat.
"Oh, Childe really thinks advertising is profitable?"
Wang Mingke asked knowingly, advertising is indeed profitable, and even an advertisement in the future may sell for hundreds of taels.
"Whether it is profitable or not, the shopkeeper knows better than Zaixia, at least in the next three or five months, the profit of the newspaper advertising is very limited, after all, the people who buy the newspaper now do not say, and the natural advertising will not sell at a high price, so I dare to come over to talk about this business."
Staring at Wang Mingke, Yu Xiangdou said with a smile.
"Actually, even if it's down, I don't know if this fifteen thousand taels of silver can keep it, but I just don't want to miss this opportunity."
"So, you're coming to the door? Want to wrap up this ad? ”
His answer made Wang Ming laugh, and while laughing, he was secretly vigilant in his heart, is there such a person in this world? Take that much silver to try?
"Please also ask the shopkeeper to fulfill it,"
Facing Yu Xiangdou's request, Wang Ming shook his head ridiculously.
"This matter is too big, I can't be the master, I still have to invite the owner to come."
"I don't know if your owner can be convenient today, if you ......"
Without waiting for him to say visit, Wang Mingke smiled.
"Our owner is busy with a big thing right now, and I'm afraid we won't have time to meet guests."