In the cosmetics industry, the competition is fierce.

Because of technology, Chinese commercial banks occupy about 30% of the market.

However, those families have a deep background, and they have the secret recipes of the court of the previous dynasties.

Using this as a gimmick, it also occupies a huge market.

But after the launch of the cosmetics advertisement of the Chinese Commercial Bank, these Maisons were surprised to discover.

In the next few days, their cosmetics could not be sold, and they were unsalable.

And the emollient cream of the China Commercial Bank was directly sold out of stock.

It's the first time a TV commercial has appeared.

The effect of the advertisement is simply not too good.

In the cosmetics store of the Chinese Commercial Bank, customers who buy emollient cream actually need to queue up.

Recently, the manufacturers of emollient creams of China Commercial Bank have been working overtime to produce products.

In this way, it also shows a posture of short supply.

This phenomenon directly made other major families dumbfounded.

The market for cosmetics is large and extremely profitable.

However, the market share is only that much.

The more the Chinese commercial houses sell, the less they will naturally sell.

In the long run, I am afraid that their market share will be snatched away by China Commercial Bank.

These Maisons could not have imagined that it would be just an advertisement, and that it would have such an amazing effect.

These families suddenly couldn't sit still.

They have to fight back, and they have to grab the market share that belongs to them.

Even, snatching more market share.

Since China Commercial Houses can advertise on TV, they can too!

So, these people from these families began to find the royal television and asked to broadcast advertisements.

However, when they came to the door, they were notified by Royal Television.

There is a fee for advertising to be broadcast on a television station.

And, they only accept one ad of the same type.

In other words, as long as they accept the cosmetics advertisements of China Commercial Bank, they will not accept the cosmetics advertisements of other manufacturers.

This is also for the benefit of the customer.

And the Chinese Commercial Bank, bought a one-month advertising period.

If they're going to broadcast commercials on Royal TV, they'll have to wait at least a month to come.

The representatives of which families hurriedly asked how much silver it would take to broadcast an advertisement for a month.

The answer I got was that it would take a thousand taels of silver to play it for a month in prime time.

Now Datang has introduced silver as the main circulating currency.

One tael of silver is equivalent to consistent money, a thousand dollars.

There are three currencies that are now popular in the market.

One is silver taels, and the small amount is copper coins, as well as paper money.

These three currencies can be cashed out to each other.

In any Datang bank, paper money can be exchanged for silver taels or copper coins.

The credibility of banknotes is very good.

Therefore, all three currencies have the same purchasing power.

Of course, merchants are more willing to accept paper money.

Because banknotes are easy to count and easy to store.

Silver and copper coins only play a role in supporting paper money.

One thousand taels of silver, which is a huge amount of money.

But these families don't feel expensive at all.

The key is that the advertising effect is really good!

One advertisement snatched several percent of their advertising share.

even made their cosmetics once in a state of unsalable.

I don't know how many thousand taels of silver there will be for these losses.

So, with a wave of their hand, they directly bought all the advertising expenses for the remaining year.

And all the silver taels were paid in advance.

Since Royal TV will not accept their advertisements this month, it must be that Jiannan TV will not accept them either.

But it doesn't matter, there are eleven TV stations in Datang!

Which TV stations did not accept advertisements from China Commercial Bank.

As a result, these families have turned their attention to the other nine TV stations.

Spend a lot of money directly and buy their ads for a year.

The next day, the advertisements launched by these Maisons began to play.

The star invited by China Commercial Bank is Ouyang everyone.

Ouyang's popularity is incomparable in the entire Datang.

And these families, first of all, also thought of finding Ouyang to endorse their advertisements.

It's a pity that everyone in Ouyang politely declined.

Then, they retreated to find the new star Su Su, who was barely able to compete with the Ouyang family.

directly spent a lot of money and smashed Su Su's endorsement.

They didn't have any brilliant advertising ideas, so they directly took the advertisements of the Chinese Commercial Bank, and changed the content of other people's houses slightly, and turned them into their own advertisements.

The next day, the Maison's advertisements began to be broadcast on major television stations.

On the screen, a picturesque woman appeared.

This woman is naturally Su Su.

If it is a single wheel appearance, it can be said that it is not under Ouyang Ruoshui.

It's just that in terms of temperament, it's a little weaker.

But after putting on makeup, it's really shocking and distracting.

Su Su appeared, and Su Su was next to a little maid.

This little girl is relatively ordinary.

The little maid looked at her young lady, all of them were bent, and her eyes were almost straight.

The little maid said stupidly: "Miss, you are such a beautiful duck! You must be a fairy in the sky to be so beautiful, right? ”

Su Su smiled and said, "Silly girl, it's not!" Miss used to be a duck, and she was similar to you! ”

"Later, after using the palace moisturizer produced by Sanbaotang, people became more and more beautiful!"

Hearing her young lady's words, the little girl asked in surprise: "Miss, are all these things you said true?" ”

"After using the palace moisturizer produced by Sanbaotang, can people really become more and more beautiful?"

Su Su nodded vigorously and said, "Naturally, it's true, Miss, when did I deceive you duck?" As long as you use the palace moisturizer produced by Sampodo, you can become even more beautiful! ”

The little maid was pleasantly surprised and said, "Wow, that's great! I'm going to buy the palace moisturizer from Sambodo! I want to be as beautiful as Miss! ”

Li Su had long expected that the family would place an advertisement, and then Li Su sat in front of the TV with great interest.

I want to see what kind of advertising the Maison can launch.

After Li Su saw the family's advertisement, he couldn't help but scoff a little, and even wanted to laugh.

The family's advertisement is the advertising creativity of the Chinese Commercial Bank that is plagiarized and borrowed.

Moreover, their plagiarism is also very bad.

In order to highlight their advertisement, they added the name of their product several times in the conversation between the two.

In this way, it looks like a very clever design.

In fact, Li Su felt that it was a very stupid act.

Moreover, Li Su feels that these families are rich and rich.

They're bound to put a whole year of advertising.

In other words, the audience will take the trouble to watch their clumsy, repetitive dialogues throughout the year.

It will turn from anticipation to boredom.

However, the initial effect of these ads is quite good.

After the advertisement was launched, the big girls and little daughters-in-law who watched the advertisement began to be embarrassed.

Heck, with the cosmetics of the Chinese Commercial Bank, I can become more beautiful.

After using Sambodo's cosmetics, you can become more beautiful.

How do you choose?

Which rich ladies soon had a plan and decided to use the two at the same time.

Wouldn't that make you twice as beautiful?

Of course, there are also girls from middle-class families.

Their pocket money is not allowed for both of them to use at the same time.

In this case, they can only choose between the two.

It was a tough choice.

And the final choice is to choose the Chinese Commercial Bank, a little more.

After all, the credibility of the Chinese Commercial Bank has always been good.

However, there are also some customers who choose Sampodo's cosmetics.

After all, this is a recipe duck that used to be passed down from the court!

It sounds lofty.

After the advertisement, the sales of Sanbaotang's moisturizer were a few points higher than before the advertisement.

This makes those people in the family very excited.

It turns out that the advertisement can still be played like this, and the effect of the original advertisement will be so good.

I really don't know how the brain of this King of Shu grows.

How can you come up with so many incredible ideas?

Let them have a kind of thoroughly, and live to learn from the old and catch up.

And some other cosmetics manufacturers were completely dazzled by the sudden change in the market.

In the blink of an eye, it was only ten days and a half months.

The cosmetics they used to sell were very popular, but suddenly they couldn't sell them.

When they came to their senses and realized that it was all the magic of advertising, they wanted to find a TV station to advertise.

But by this time it was too late.

Because all the advertising time of all TV stations in a year is covered by the family.

Now that the TV station has received one type of advertisement, it will not accept another advertisement for the same type of product.

Faced with this situation, they have made a variety of efforts, but with little effect.

In the end, this advertising war forced several cosmetics manufacturers to collapse.

This situation makes all businesses vigilant.

It turns out that the war in the mall has changed from the past.

In the past, what they compared was connections, word of mouth, and continuous accumulation.

And now, more than propaganda.

The current shopping malls are different from the previous shopping malls!

And then the Royal Television and the Kennando TV began to launch other advertisements.

This time, the advertisement was a clothing advertisement.

In this advertisement, Li Su directly chose Li Yuanfang as a model.

The first shot is Li Yuanfang, who is dressed in a tight-fitting suit, holding a sword, and playing a set of swordsmanship extremely handsomely.

Li Yuanfang is tall and slender, with broad shoulders and a narrow bee waist.

The person looks very cold, and this suit is worn on him, which is handsome to the extreme.

Li Su felt that seeing Li Yuanfang's dress, there must be many girls drooling at Li Yuanfang's camera.

After a set of subtraction tricks, Li Yuanfang did not speak.

But there is a narrator next to it: Man, be cruel to yourself!

Next, the picture suddenly changed, and Li Yuanfang changed his clothes again.

This time, it's casual wear.

Li Yuanfang took her son's hand very relaxed and took a leisurely walk.

This time, it became an extremely relaxed and romantic scene.

This time, once again, a voiceover appeared.

Man, more than one!

Finally, a line of subtitles appeared: Chinese costumes, giving you a different life experience!

As soon as this advertisement came out, the clothes of the Chinese Commercial Bank were sold out of stock within a few days.

Other families, seeing this advertisement, hurriedly looked for countermeasures.

Because as long as the Chinese commercial houses advertise a dozen things, their corresponding commodities will inevitably be impacted.

But this time, the advertising of the Chinese Commercial Bank was too ruthless.

Even if they want to plagiarize, it will be difficult to find the right person.

And they have a feeling that if they still choose to copy the idea of the Chinese Commercial Bank this time.

If you make an advertisement similar to that of the Chinese Commercial Bank, I am afraid that this time, they will lose badly.

Preconceived notions are so important.

I'm afraid there is no way for them to surpass the advertisements of the Chinese Commercial Bank!

Eventually, other families finally came up with an advertisement for a costume to promote.

But its effect is much lower than that of the advertisement of Chinese clothing.

However, the Chinese Commercial Bank made a new move, and they began to promote the food on the first floor of the world.

This time, it finally made the family react.

It turns out that any business can be advertised.

Also, advertising has a first-glance effect.

It is the first product to be advertised, and the effect is always the best.

Because first impressions are so important.

The first product to be advertised can occupy at least 10% more market share.

This 10% market share may not sound like much, but in fact, it is definitely an extremely large transaction volume.

So, the people of those families suddenly began to learn to be wise.

They started creating ads for all of their products, and then they put them all on TV.

Then, they directly spend a lot of money on advertising for the next year.

As a result, all the TV commercials will be on TV for the next year.

This time, their products will definitely be sold out of stock, and the effect will be so good that it will burst, right?

And Li Su, seeing that the family was so hungry and didn't choose to eat, couldn't help but smile slightly.

The family is really hungry.

You are like the first floor of the world under the brand of Zhonghua Commercial Bank, which is a chain store in the entire Datang, and there is a need for advertising.

In this way, business can be more prosperous.

But for example, if the family only opens a hotel in Chang'an City, is it necessary to broadcast advertisements on major TV stations in the entire Datang Dynasty in turn?

Could it be that travelers from other provinces will come all the way here to stay in the hotel?

Besides, the number of beds in your hotel is limited.

Even if you can attract a few more customers, your profitability will be affected by the store.

The extra profit they make is afraid that they will not even be able to recover the advertising costs they placed.

In addition, the people of the family actually advertised the needlework and other products they produced.

This made Li Su have to admire, they really have money and nowhere to spend.

Because of this needlework, they currently have no competitors at all in Datang.

It's all their own monopoly.

And needles and threads are daily consumables, so you naturally have to buy them when you use them.

And before it is broken, it will not buy more.

Whether they advertise or not, their sales volume hardly changes.

And a year's worth of advertising on eleven TV stations is a lot of money.

I believe that the people of these families will soon come to their senses.

At the same time, these advertisements are also varied, and there are all kinds of advertisements.

Among them, there are also exaggerated and false propaganda.

Therefore, Li Su began to play, calling on the imperial court to quickly introduce an advertising law to carry out the necessary regulation and governance of the current chaotic advertising market.

This kind of thing, Li Su just plays it.

As for how to formulate rules and regulations, it is a headache for those officials.

As for the fact that the TV station only invests and has no return, by this time, it has been satisfactorily resolved.

At present, the advertising investment of major TV stations has reached a very exaggerated level.

Originally, it was broadcast until eight or nine o'clock in the evening, and there was some content that was not enough.

Now it's hard to play 24 hours a day without stopping.

The reason, of course, is because there are more of these ads.

These advertisements are all money.

For the sake of money, the TV station is eager to broadcast advertisements all day, and all other programs are left behind.

Of course, they weren't stupid enough to do that.

If they really do this, then no one will watch their TV station, and their TV station will be abolished.

But the revenue from advertising is really exaggerated.

The advertising fee for a month in a prime time is 1,000 taels of silver.

Even the worst advertisements in the midnight and early morning hours reached the price of a hundred taels of silver.

In January, the advertising revenue can reach tens of thousands of taels of silver.

This income, not only the expenses spent, but also the additional surplus.

And in the TV station, Li Su can still speak.

Li Su made a decision to set a rule.

That is the profit of the TV station, and they themselves can intercept 20 percent.

The remaining 80 percent is handed over to the Ministry of Television, which is proportionately handed over to the state treasury.

And 20 percent of the profits can be freely distributed by them.

In this way, they can be stimulated to make better programs and attract more advertising.

Some time ago, it cost a lot of money to impeach the TV station.

But now, instead of needing financial allocation, TV stations are able to make a profit on their own, and they make a lot of money every month.

These ministers will have no reason to object.

So far, the advertising revenue received by 11 TV stations is almost the same.

Even, the advertising revenue of Royal TV and Jiannandao TV is worse than that of other provinces.

Because, Royal TV and Jiannando TV are not as greedy as other TV stations.

These two TV stations, when accepting advertisements, are still quite restrained.

As for other TV stations, as long as they can receive advertisements, they will definitely follow.

Then, find ways to compress the time of other shows.

Everything gives way for advertising.

Recently, Jiannan TV has suddenly launched several new programs.

This is a show of several talent shows.

Let's say, I'm on the Hercules show!

It is to select strong men to participate in the talent show within the entire scope of Datang.

Through the competition, a champion is finally selected.

The champion will be able to get a million money reward.

There's also a show where I'm the Big Stomach King to see who eats the most.

The person who eats the most can also get a million-dollar reward.

Then, Jiannan TV launched a column called Quyuan Miscellaneous Altar.

This column of the Quyuan Miscellaneous Altar has launched a column called acrobatics.

Acrobatics, popularly known as juggling, are all tricks played on the street, and it is difficult to get into the elegant hall.

But now, the Kannam-do TV station is promoting juggling as a skill.

Among the audience, it was unanimously praised.

Jiannan TV also took the lead in launching a children's program.

In this program, the program team found a group of children to play games with the children to educate and entertain.

In the game, the child's nature is constantly discovered.

As soon as these programs were launched, the number of viewers of Jiannandao TV station skyrocketed.

Now in the entire Tang Dynasty, among the ten people watching TV, at least eight people are locked in the Jiannan Road TV station.

Especially at six o'clock in the evening, as long as there are families with children at home, they will basically lock on Jiannan TV Station.

Because of that children's show, it's so good.

Not to mention the children, even the adults love to watch this kind of show.

And at this time, the people of the family gradually saw some flavors.

Other TV stations put out a lot of ads.

The people at the TV station have put all their energy into pulling advertisements.

The show is getting worse and worse.

This has also led to fewer and fewer viewers watching their TV stations.

And what about Jiannandao TV?

There are not many advertisements, and people pay more attention to whether the show is good or not.

This also led to eight out of ten viewers watching Kennando TV.

One was watching Royal Television, and the only one left was watching the others.

The advertising cost is the same, but basically no one watches other TV stations!

Besides, with such a dense advertisement, even if someone watches it, they may not be able to remember their advertisement.

Therefore, the effect of their advertisements on other TV stations will be greatly reduced, and even it will be considered a waste.

These businesses just haven't figured out the patterns and rules of TV advertising yet.

They're not stupid, on the contrary, they're all monkeys.

There is no way to run the advertisements that have been placed, and the right is lost.

Before they could advertise, they decided to spend a lot of money on the Jiannan TV station.

Those who win the South Sword TV Station will win the world!

The advertising costs of Jiannan TV station have soared all the way.

The cost of advertising in prime time has risen to the sky-high price of two silver before six a month.

In this way, the businesses that are scrambling to advertise are still squeezing their heads.

Looking at several other TV stations, there are already many advertisers who go to them to advertise.

Of course, they've been getting too many ads.

The vast majority, for one year.

Within a year, there is absolutely no problem.

But a year later, it's hard to say!