Chapter 153 Market Research
Lin Mo said again: "When opening a new shop, remember that each shop should have a number, for example, the first food for the day is the general town, the food for the day in the general town is the first, the second in Qiannan, the third in Yunzhou, and the fourth in the county, and Yongheji is the same, so that it is convenient to distinguish and manage in the future." The two nodded and said they would definitely pay attention.
After ordering all this, Lin Mo was completely relaxed, after all, although he had always said that he was the shopkeeper, most of the time he did it himself, and now he was really relaxed by throwing everything to Zhao En and Liu Kui.
Lin Mo relaxed a little, and walked around Yunzhou City for three days, it was the first time in so long time that Lin Mo walked around so easily, and He Ren was a little anxious these days, Lin Mo said that he would go to him after dealing with things, and there was no one for a few days, so he couldn't forget about himself.
I went to Hefu, and as soon as I arrived at Hefu, I saw He Ren eating preserved fruits in the courtyard with nothing to do, and when he saw Lin Mo coming, he hurriedly stepped forward and said, "What have you been doing these days?" Why did you come here? But I'm in a hurry. ”
Lin Mo smiled: "In the past few days, I have taken a good walk around Yunzhou, and I have to say that there are a lot of delicious and fun things in Yunzhou." Then he sat down and took the preserved fruit and ate it, and He Ren was a little anxious when he heard it: "Don't forget that we are going to open a bookstore to make money, why are you not in a hurry at all." ”
Lin Mo smiled and said, "What's the hurry? There is no end to the money in this world. Looking at He Ren's surprised expression, he then continued: "Don't talk about me first, what are you doing these days?" "Me?" He Ren was stunned for a moment and then said, "What can I do, of course I'm waiting for you here." ”
When Lin Mo heard this, he said with an expression of hatred that iron is not made of steel: "You can make money by staying here?" Do you really think I'm just hanging out in Yunzhou these days? Then he took out a stack of paper from his sleeve and put it on the table, and He Ren picked it up and looked at it suspiciously.
Lin Mo said: "At this time, there are twelve bookstores in Yunzhou, each of which is the size of the shop, the category of books sold, and the approximate number of books sold every month, etc., are all recorded in it. He Ren listened to Lin's introduction and looked at the recorded information, which was very surprised.
Lin Mo continued: "Knowing oneself and knowing that the other is invincible, let's open a bookstore to sell books, at least we must know what books should be printed and which books sell well, otherwise just print blindly, isn't that just a blind man fishing?" ”
He Ren listened to it, it was an initiation, and this pile of paper was the key to the success or failure of this bookstore, that is, real money. Lin Mo patiently waited for He Ren to finish reading all the data of the bookstore, these data were all exchanged for silver by Lin Mo, although it cost some silver, but Lin Mo felt that it was still worth it to exchange for such data, entering an industry to develop a product, preliminary market research is essential. After He Ren finished reading all the data, Lin Mo asked with a smile, "How is it?" What's the catch? ”
He Ren thought for a moment and said: "Judging from the types of books sold, these classics related to the imperial examination are the best, and the number is the largest, as for some miscellaneous books, they are less. This is normal, after all, this book is naturally read for scientific research, so are we printing this classic, so that you can save a lot of manpower in that way, and then we can lower the price, so that the small profits and quick turnover, it is not bad. Lin Mo nodded, then shook his head again. He Ren asked suspiciously, "What do you mean by both nodding and shaking your head?" ”
Lin Mo smiled: "This can naturally open a road very easily, but if we only print classics and then sell them at a low price, the next family will naturally not have our low price, and in the end, our family will be dominant, but those next to us may not even have to drink porridge, this is too bad, it is too cost-effective for us to offend so many people when we first come here." Besides, this method was learned by others, and in the end, the price was reduced, and we had no advantage, so it was not easy to succeed. He Ren nodded and asked, "Then what should we do?" ”
Lin Mo said: "Naturally, we want to make a fuss from this book itself, and this classic book will naturally be printed, but we also need to print some other miscellaneous books, such as books on strange things, and some books such as writing ancient poems about children's love, these books are the focus of our opening the door." He Ren was a little strange when he heard this, and said, "These miscellaneous books you wrote here are not very good to buy." ”
Lin Mo rolled his eyes and said: "This shop will buy twenty copies in a month, and all of them will be sold out at once, and those subsets of scriptures and histories will be four or five hundred copies in a month, and two hundred copies will be sold, you naturally think that these classics are good to buy, if these miscellaneous books can enter two hundred copies in a month, they will all be sold out at once, which one do you think is easy to sell." ”
Seeing that He Ren was still a little confused, Lin Mo continued: "There is another one of these miscellaneous books, that is, they are easy to understand and simple, unlike those classics, which are all large paragraphs of literary language, and there are ten words in one sentence, and ten pages of scriptures are cited. Of a hundred books, only ten people can understand them, and there are ninety people who can understand the other hundred books. ”
He Ren suddenly came to his senses, clapped his hands and said, "Brother, you are really witty. But then he reacted and said, "But where can we find such books?" Although these original miscellaneous books were bought less, they have been sold over time, and we have to find new books to print. ”
Lin Mo smiled: "Smart, of course this book is looking for a new book, this book is here." He tapped his finger on his head as he spoke. He Ren's eyes lit up and asked, "Lin Mo, do you know how to write?" Lin Mo nodded and said, "This is natural, and the writing is not bad, I'll show you in a few days." He Ren nodded excitedly.
And Lin Mo continued: "The next two things, one is to find land, and the other is to find people. This bookstore, let's find a front shop in the city and a backyard, and then we will do it, and then change it to a big one, and the second is that the person who prints the book must be a reliable person, and we must ensure that the manuscript is not plagiarized after it comes out, and the more we print, the more we sell, and the more we earn. ”
He Ren nodded when he heard this, Lin Mo looked at He Ren and said: "There is also the fact that you and I can't come forward, after all, although you have a big family, but when your family makes money, you must have offended a lot of people. ”
He Ren nodded: "Who should we find to replace us in front of the stage?" This is a bit difficult to trust because you haven't had direct contact with us. Lin Mo was also a little helpless for a while, and then said: "Let's put this aside for the time being, anyway, these things will be in a hurry for a while, let's find a bookstore first." ”
Then the two of them walked around the streets of Yunzhou, where people came and went very lively, and there were lights everywhere, Lin Mo only then remembered that tomorrow would be
It's the Shangyuan Festival, that is, the Lantern Festival, and when I thought that Ma Ruoya was going to come over after this festival, I felt a little more irritable in my heart, after all, there were too many things, and it was easier to say, and there would be a lot of things at once.
At this time, Ma Zhiyuan looked at Ma Ruoya suspiciously, "Ruo Aya, you are going to Yunzhou today?" This tomorrow is the Shangyuan Festival, stay at home with me and your mother for a holiday, and it's not too late to go after the festival. Ma Ruoya said secretly in her heart: "Because it is the last moon festival, the Shangyuan Lantern Festival in Yunzhou cannot be missed." ”
Ma Ruoyan is looking forward to the last moon festival lantern festival in Yunzhou, it is an annual event, I went there once last year, it was the eldest brother who took me there, and it was agreed to take myself again this year, so I have been looking forward to this Shangyuan Festival, but the eldest brother is no more, this time it is not only what I expect in my heart but also to complete an agreement between myself and the eldest brother.
Ma Ruoyan said without changing her face: "Dad, I haven't gone to my uncle's house to congratulate him on this year's New Year's Day, this tomorrow is the Last Moon Festival, if I don't go, it will be the New Year's Festival, wouldn't it seem that my family has no sincerity." ”
Ma Ruoya's lame reason doesn't even believe in herself, but for the sake of the Lantern Festival, this reason has to be used. Ma Zhiyuan looked at Ma Ruoya with a smile and finally sighed and said: "Alas, what you said is not bad, so let's do it, you clean up and say goodbye to your mother, and then Zhang Xian will take you to Yunzhou." ”
Ma Ruoyan was overjoyed when she heard this: "Thank you, Dad, I'll go pack up my things." Watching Ma Ruoyan step out of the room with brisk steps, a trace of guilt flashed on Ma Zhiyuan's doting face.
"Zhang Xian"
Zhang Xian walked in from outside the door.
"Master"
"After going to Yunzhou, protect Miss, no matter what happens, Miss's life is the priority." Zhang Xian nodded and said, "Yes, master." ”
Ma Zhiyuan didn't speak, holding the cup and preparing to take a sip, but his hand couldn't stop shaking, the water in the cup spilled on the case, Ma Zhiyuan finally put down the cup in his hand, looked at the empty room and sighed.
Mrs. Ma looked at Ma Ruoyan who came to ask for peace and breathed a long sigh of relief in her heart, just now Ma Ruoya said that she would leave today, although Mrs. Ma was reluctant but more at ease, she went to Yunzhou, her daughter was protected by her eldest brother, so she didn't have to worry about being harmed by that crazy person, she really didn't know if that person would be bad for her daughter, but it would always be right to stay away from him.
Mrs. Ma pretended to be calm and said: "The female lady is not staying, tell your uncle if you go to Yunzhou, he will help you, pay attention to safety, and try not to contact him if you are named Lin Mo." Ma Ruoya was very surprised, and said secretly: "Could it be that my mother knows about Lin Mo?" ”
Mrs. Ma said this, the most important thing is that Ma Zhiyuan takes care of Lin Mo so much because Lin Mo is a chess piece for him to take revenge, although Lin Mo is still upright and will not think anything wrong about Ma Ruoya, but Ma Zhiyuan doesn't know what to do with him, it is better to stay away from him. In the end, Mrs. Ma sighed and said, "Mother is all for your good, and besides, don't come back." After saying that, he let Ma Ruoya leave.
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