Zhu Houzhao flipped through the pages, and actually finished writing one of his small books. Then let's change it again, Zhu Houzhao returned to the dormitory and opened his square box. A stack of brand-new small bluebooks lay there quietly, and Zhu Houzhao took out a new small notebook and was ready to start taking notes.

Well, this is a brand new little book, I wonder who will be lucky enough to be recorded on it? Zhu Houzhao took the small book into his arms, and then put the finished small book into another box and locked it.

Zhu Houzhao was ready to lie down and sleep for a while, because a person like him who was actively studying would not miss every class, so sleeping was the only criterion for being rich and powerful.

In my sleep, the little blackboard reappeared.

Today's topic: market research

Definition of market research: collecting, collating and analyzing all kinds of intelligence, information and materials related to supply and demand and resources in a purposeful and planned manner. It is an information management activity that grasps the current situation and development trend of supply and demand, and provides the correct basis for formulating marketing strategies and corporate decisions.

Although Zhu Houzhao has some things that are difficult to understand, he feels that this is the same as the factory guard going to collect and probe those news, but this market research does not need to be sneaky, this is not something that cannot be seen.

Market Research Methodology: a. Interrogation method: It is a method for investigators to collect market information by asking questions or soliciting opinions from the respondent in various ways. It can be divided into in-depth interviews, GI symposiums, questionnaires and other methods, among which questionnaires can be divided into telephone interviews, mail surveys, retention questionnaire surveys, household interviews, street stops and other survey forms......

Zhu Houzhao didn't understand other methods, but he understood the questionnaire, which was nothing more than writing the questions well for people to answer, and then sifting through useful information, which seemed to be a good way.

Questionnaire precautions: The questions should not be too long, and it is best to limit them to fifteen questions......

Zhu Houzhao thought about it and generally had an idea. After waking up, Zhu Hou couldn't take care of his clothes, so he hurriedly took out his small notebook and began to take notes frantically. Sure enough, a good man never wakes up and starts working like crazy without even putting on clothes.

"Good! I'm going to design a questionnaire to fill out. Of course, many people are illiterate, so we need to send someone to read to them, so it's still a lot of work! Zhu Houzhao finished speaking, "Come on, pen and ink waiting!" ”

Zhu Houzhao had just written less than fifty words, and he felt that it was not good, and then threw it away and rewrote. Then back and forth, and finally for the fifth time, I finally wrote it quietly.

Post Station Questionnaire

1. Have you ever sent a letter home?

□ yes □ no

2. Are you in a foreign country or have family members and relatives who are in a foreign country?

□ yes □ no

3. Have you ever sent anything to a family member or relative?

□ yes □ no

……

This is a questionnaire for ordinary people, and I have to write one for businessmen, and Zhu Houzhao is busy again. Zhu Hou stood in the room and wrote for a whole day, and finally had a questionnaire that he could get his hands on.

"Ahh It is worthy of this palace, the crown prince of Emperor Hongzhi of the Ming Dynasty, and the only heir of the Ming Dynasty, Zhu Houzhao, is so powerful! Zhu Houzhao blew the ink, holding the questionnaire and reading it carefully over and over again.

Questionnaire for the transportation of goods by merchants

Your Majesty is well aware that it is not easy for merchants, especially those who travel long distances to transport goods, so now His Majesty has decided to take a closer look at the demands of merchants......

1. What is the way through which each shipment of your goods is delivered and booked? (Multiple selections allowed)

□ self-transport□ dart bureau □ the □ wharf

2. Do you ship goods once every few months on average?

Within □ and a half months□ one month to three months□ three to six months

3. Where do your goods pass through?

□ local □ national □_

4. How much silver taels do you spend on shipping goods in a year?

□ 10 taels to 30 taels□ 35 taels of 60 taels□ 65 taels to 100 taels□ 100 taels or more

5. If the Imperial Court Post Station were to carry out the business of transporting goods, would you consider letting the Imperial Court deliver the goods on your behalf?

□ continue to use the previous way□ occasionally try to see how it goes, so that I will always use □ very supportive

……

15. What do you think are the reasons that affect you to use the Imperial Court Post Station to transport goods, or do you have any constructive suggestions for the Imperial Court Post Station to carry out cargo transportation?

"It's time for Your Highness to eat!"

"What's the urgency of eating, let's take a walk. The palace took it to his father and showed it, and the father and emperor of the province felt that this palace was not good, and that was not good. Zhu Houzhao didn't care, and Liu Jin, who was still a little tired, walked quickly in the direction of Nuan Pavilion.

After a while, the little eunuch outside the warm pavilion watched the crown prince Zhu Hou come in the direction of the warm pavilion.

"Your Majesty, His Royal Highness the Crown Prince has come down, it seems that there is something important, watching His Royal Highness the Crown Prince leave in a hurry!" The little eunuch said.

"Got it, he'll be here in a moment, let him come over and see me!" Emperor Hongzhi put down the fold in his hand, picked up the teacup and took a sip of tea.

"Erchen has seen his father!"

"Why are you in a hurry to come here?" Emperor Hongzhi glanced at Zhu Houzhao and said, "Do you think this matter is unreliable again?" ”

"Erchen didn't have it, Erchen came here at this time to share the questionnaire written by his son with his father, just to make a ...... about whether this place is suitable for the pilot" Zhu Houzhao was a little stuck.

"What is a questionnaire?" Emperor Hongzhi was confused.

"Father, you will know what a questionnaire is after reading it!" Zhu Houzhao rubbed his hands excitedly.

"And what about your results?" Emperor Hongzhi was curious about what new things Zhu Houzhao would come up with.

"Liu Banban, hurry up and bring the things!" Zhu Houzhao took the two questionnaires from Liu Jin's hand and said to Emperor Hongzhi, "Father will know it at a glance!" Written against merchants, written against the common people. ”

"What does this little box mean?" Emperor Hongji pointed to the □ on the paper.

"This is the one to choose and mark in that box." Zhu Houzhao explained.

"Well, that's good! In this way, a few simple questions can collect what you want to know. Not bad, not bad, who came up with this? Emperor Hongzhi glanced at Zhu Houzhao.

"You really didn't come up with it alone?" Emperor Hongzhi's voice was a little questioning.

"Of course......" Zhu Houzhao said very angrily at this time.

"Alright, I got it!" Emperor Hongzhi was very excited when he saw Zhu Houzhao just now, so he couldn't be too optimistic, otherwise his tail would go up to the sky.

"It's done well, it's grown! Let's discuss this matter tomorrow morning! Go down, it's time for me to eat!" Emperor Hongzhi waved his hand.

"Son's resignation!" Zhu Houzhao walked out of the warm pavilion.

"Today, this palace has made a questionnaire that has never been seen before or since, this palace is really unparalleled in the world, the blessing of the Ming Dynasty!" Zhu Houzhao picked up the pen and wrote in the small notebook.