Chapter 173: Newspaper (First Update, Ask for Recommendation, Ask for Collection)

Since you want to build a modern bank, it is bound to introduce modern financial knowledge, of course, you have to grasp the degree, too ahead of the curve will definitely not work, fortunately there are a few books on Western financial knowledge in the 19th century translated before liberation in the library.

As in the past, after copying these books in the space, Shi Yiwen asked people to send the books to Qian Lei, and the teaching materials were given to him, and the rest of the practice depends on the individual, but even so, Yu Qian Lei can be regarded as a half-teacher.

He is not a qualified teacher, and even for his only student, Xu Guangqi, he also gives him teaching materials for self-study, that is, if there is something he doesn't understand, he will be tutored.

Like Chang, after tutoring Xu Guangqi to learn mathematics, Shi Yiwen took out a copy of "Grid Materialology" and "Chemical Identification", and then said to Xu Guangqi.

"These two books, you can study them yourself first, and then ask them as teachers if there is anything you won't know."

Although he only looks at the age of a weak crown, in front of Xu Guangqi, Shi Yiwen has always called himself so, and Xu Guangqi also has great respect for him.

"Teacher, the students have been learning "New Mathematics" for a while, but there is one thing they still don't understand."

"You say,"

"Students don't know, why do teachers always teach students math first?"

"Because mathematics is the foundation of all science. In science, everything that does not use mathematics and everything that has no connection with mathematics is unreliable, and mathematics is the foundation of all science. If you learn mathematics well, you will be able to learn physics, chemistry, engineering ......"

Looking at Xu Guangqi, Shi Yiwen said with a serious expression.

"The purpose of letting you study mathematics is to lay a good foundation for you. In the future, I will study physics, chemistry, and engineering......"

He is very fortunate to be able to accept Xu Guangqi as his student, don't look at him as only fifteen or sixteen years old, but he is extremely smart, with the textbooks given by Shi Yiwen to learn by himself, but it is only two months of effort, he has learned and mastered all the content in "New Mathematics", which is also the reason for taking out the other two books, and now it is time for him to get in touch with the knowledge of physics and chemistry.

On the other hand, the rich collection of books in the library also opened the door for him, especially the e-books of mathematics, physics, chemistry and engineering from the late Qing Dynasty to the liberation period, which are undoubtedly more precious, especially the basic books of various disciplines translated during that period, which are of the nature of "literacy", and in this era, these basic books are more important.

"Go back and print out all those books, and then have someone copy them."

After Xu Guangqi left, Shi Yiwen muttered to himself.

For a moment, Shi Yiwen even thought of founding a academy in the capital, and then using the academy as the basis to spread new learning, but he immediately dispelled this idea, after all, now Zhang Juzheng is banning private academies in the world in order to control public opinion, although it has not been completely implemented because of the influence of local officials and other forces. But this is the capital, and there is no need to make that trouble for yourself. Even because he wanted to avoid the current public opinion turmoil caused by the reform, Shi Yiwen put the matter of running a newspaper on hold until now.

But now, after more than two months of preparation, as the bookstore apprentices have mastered the operation of the lithograph machine and the skills of plate making, after several rounds of trial printing, the official printing has also been put on the agenda, as the editor-in-chief Wang Mingke was originally the manager of the city's newspaper copying agency, and he was selected as the editor-in-chief because he was familiar with the newspaper copying industry. But there is still a difference between a newspaper and a newspaper.

"The news of the newspaper copying company is all through the Tongzheng Department - the six branches - Titang layer by layer, and then through the publication of the newspaper copying room and finally published, so its sources are mainly six branches or Titang, these news are not touching the "security" of the imperial court information ......"

Listening to Wang Mingke's explanation that the news channels of the private newspaper are "regular and legal", and even "legal tax paying units", Shi Yiwen took a few copies of the newspaper in his hand and copied the newspaper, and said while reading it.

"These official news must be distributed, but our newspapers must not only print these things, what is the news that readers care about the most? It is not only a major national event, the appointment and dismissal of personnel in the DPRK and China, but more importantly, the people and things around us, and even such a ridiculous thing as how a big spider somewhere became a fine and was struck by lightning, of course we have to write it, of course, it is to refute the rumors and tell everyone that this is a lie. ”

Explaining the type of news in the newspaper, Shi Yiwen also mentioned the journalist.

"How do you collect the things around these people? That's where journalists come in, and what do journalists do? It is to go to all parts of the city to inquire about the news, what snitch, thief, what parents are short, dog bite is not news, man bite dog is news, the fresher and stranger the news, the better. ”

As soon as Shi Yiwen's words were finished, Wang Mingke immediately smiled.

"Hey, Gongzi is wise, probably the people love this, like to listen to the news, I see that this thing will definitely be done, and this thing is also stable, after all, the spies got the news from the yamen, in case it is a secret matter, maybe they will put themselves in, we will report these ...... The government cares. ”

"It doesn't matter what the government is over, the most important thing is what the reader likes to read!"

Hearing Wang Mingke say this, Shi Yiwen said directly.

"What is the most important thing about running a newspaper? It is to attract readers, the more readers, the better the newspaper sells, the better the newspaper sells, the more advertising sells, and in the end, it still depends on the sales! ”

"Advertising?"

As soon as Wang Mingke's voice fell, Shi Yiwen explained.

"That's right, it's advertising, the meaning of Guang'er advertisement, it's to promote the store, it's the bookstore, the carriage and horse dealership and the iron factory, you look at the various advertisements of some restaurants and so on, and when the time comes, print all these in the newspaper......"

In the old newspaper in the library, Shi Yiwen has seen full-page advertisements, and in terms of layout, we can learn from those newspapers before liberation, and of course, we can also learn from their "advanced experience" of using the front page as an advertisement.

Although Shi Yiwen is a layman for running a newspaper, but with the advanced experience of leading the times, when it comes to running a newspaper, he is also extremely proficient.

"What do you think will attract readers? Except for the news, after all, there is not necessarily something new every day. How do you get readers to subscribe to our newspapers? ”