In mid-May, the Donglin Newspaper in the Holy Academy finally published the first issue of the Donglin Monthly, which was different from the previous imperial court newspapers, in addition to publishing some recent personnel changes and policies formulated by the imperial court, it also published the guiding prices of major commodities in various places. According to the previous regulations, one tael of silver is equal to one stone of grain, the price per mu of land is set at six to ten taels according to the distinction between good fields and poor fields, and the price of horses and cattle is also about six taels and one horse. Later, because the businessmen felt that it was unprofitable and were unwilling to do certain business, they decided to allow various localities to make some fluctuations according to their own local conditions, which immediately mobilized the enthusiasm of the merchants.

The imposition of pricing by the imperial court has its drawbacks, that is, when the seller feels that he cannot raise the price and is unwilling to sell, and when the goods are produced in a large season, the buyer feels that he will suffer a loss and is unwilling to buy according to the price of the imperial court, so there is a situation where there is no market for the price in both cases. Of course, it also has the advantage that no one can buy and sell short in it and get rich overnight, and buyers and sellers are buying and selling under a very fair principle, of course, this fairness is based on the slow circulation of goods.

At present, when prices change according to market changes, the most worrying situation is that the officials and businessmen collude to set the price secretly, even if they will not do anything in the way of entering and exiting the weighing bucket because of the supervision of someone, but they have an advantage in information that the people do not have, and they can grasp the opportunity in buying and selling. The principle of the apocalypse is not to allow people to get rich overnight, and to allow prices to fluctuate to a certain extent, and its purpose is to promote the circulation of goods, not to let a certain group of people get rich first. Some people say that some people can be allowed to get rich first, and let those who get rich first lead others to embark on the road to prosperity together, but Apocalypse thinks this is impossible.

People have ever-expanding selfishness, this kind of selfishness is endless, a person who gets rich first thinks is definitely not to drive others to get rich, his first thought is whether he can catch up with people who are richer than him. Even if a person's wealth has reached a point where it is difficult to continue to grow significantly, he thinks about how to make his children rich, as well as his relatives, friends, and subordinates who respect him. Even if the people around him have become rich, he still thinks about whether the descendants of the same line can live well, and doesn't Qin Shi Huang also want the second and third generations to be passed on all the way to the next generation? It can be seen that the first rich lead the latter to become rich is just a fairy tale joke.

Under the strong demands of the Apocalypse, everyone in the Government Council felt that this was a difficult problem to solve, and it was indeed a dilemma to raise prices to make merchants feel profitable to promote the circulation of goods, and to limit the profits of merchants to prevent the emergence of windfall profits and sudden enrichment. Liu Zongzhou, Xu Guangqi, and others discussed and decided to publish the guiding prices of grain, land, minerals, and other major commodities in the newly established newspapers, and at the same time asked all localities to report their pricing and pricing dates for publication.

The guiding price of the imperial court is a theoretical thing, and they are naturally allowed to increase or decrease in various places, but in order to prevent local officials from colluding with merchants to secretly set prices, they are required to report the date, and the price and date are set to prevent these people from playing tricks. For example, when there is a shortage of grain, the price is allowed to rise, and after a comprehensive analysis of the situation of grain storage, private storage, and deployment from other places, the final price is 120 Wen and 1 stone, and those who know the price first must have the first opportunity than those who know it later. In order to avoid someone leaking it in advance, let the quotation from all over the country and explain when it was announced, and publish it in the newspaper for people all over the country to supervise, and if there is any false people, they can report it.

In this way, no one dares to disclose the set price first, and everyone is on the same starting line to ensure fairness, and also ensure that the circulation of goods is promoted while avoiding people getting rich. Disclosing prices in various places can also encourage businessmen to chase profits, avoid unclear information, and lose money, which is immediately welcomed by businessmen, and it is foreseeable that a large part of the subscribers of Donglin Monthly will be businessmen from all over the world. And this has the advantage of being able to point out to the imperial court where to build the road first, and if there are some places where the price is too high and no one is willing to do business, it must be that the road is not smooth and needs to be repaired urgently.

In addition to publishing commodity information from all over the world, there is also a page to publish serials, such as "Romance of the Three Kingdoms" and "Water Margin", etc., which are slowly published, and of course, some new books written by people who are both idle and talented, and the publication of these books makes ordinary people become a new force in buying newspapers. The distribution of Donglin Daily has changed the living habits of many people, officials have learned the direction of the imperial court's administration, businessmen have appreciated business opportunities from it, and even ordinary people have had a big change.

As soon as the Donglin Monthly News was issued, it encountered an unexpected thing, that is, it was sold out in a short period of time, and many merchants simply changed their careers and began to apply to the newspaper to sign a consignment contract, and its popularity surprised even Gao Panlong and others. In the past few years, the canal from Beijing to Nanjing has been dredged, and the land route has been widened and leveled, which has made a significant change in the traffic between the north and south Beijing. With the main trunk of the north and south of Beijing as the axis to radiate to the east and west, and all the way to the south to Fujian, Guangzhou and other places, and finally make every province in the country have a smooth and solid high-speed road, so that the speed of fast horses to and from the speed is greatly increased, and newspapers are also sent to the provinces through these roads.

To be honest, at the beginning of the road construction, the policy of the imperial court was a little uninteresting, that is, the people who built the road basically did not get any benefits, and they were only able to eat a few full meals every day without other remuneration, at most, there was a little oil meat in the occasional meal. However, the imperial court did not treat them badly, and insisted until the end without giving them the tired runners, and finally arranged for them to collect fees on the road and maintain the road surface. The Imperial Court transported its goods through a well-established network of highways, and these newly issued newspapers were distributed to the provinces through these networks.

Not only were the newspapers sold out in the north and south of the country quickly sold out, but the newspapers distributed to all provinces of the country were also sold out in a very short period of time, and many people expressed their desire to continue buying them. The Great Iron Company did not expect that it would be sold so quickly, and without saying a word, it immediately brought in all the non-governmental booksellers in Beijing and asked them to print newspapers for the newspaper, and it took several editions in a row before stopping. After selling the newspaper, the money collected from all over the country was summed up, and the big iron company sent the share of the Donglin newspaper that it deserved, and the money was not much, but it was also a big stack, which surprised Gao Panlong and others.

This time, the price of the newspaper was very low, and basically it was a small profit and there was no profit, but even so, because of the fact that the money made by selling more was a considerable amount, and when the news spread, some people immediately asked whether it was possible to raise the price and sell. Looking at the large pile of silver tickets in front of them, Gao Panlong and the others did not dare to make their own decisions, and entered the palace the next day to report to the apocalypse, of course, they also took the pile of silver tickets distributed to them by the big iron company.

According to the previous statement, the people of the Donglin Newspaper organized the materials to review and finalize, and the people of the Datie Company organized the people to sell the newspapers by handprint, and the profits were divided equally between the two sides, excluding the labor costs of the workers, the wear and tear of the machines, and the carriages and horses transported to various places, and so on, and the remaining profits were tens of thousands of taels. When Gao Panlong, who was a little surprised, came to Tianqi with tens of thousands of taels of silver tickets, Tianqi was also surprised by this result, of course, Tianqi was surprised and Gao Panlong was surprised. Gao Panlong was surprised that he could earn tens of thousands of taels a month without doing anything, and Tianqi was surprised that so many people were used to print and sell newspapers this time, why did he make so little money.

Gao Panlong said to the apocalypse: "Your Majesty, it seems that the profits of this newspaper are very large, and the newspaper issued by the imperial court for so many years has not made any money, which is really a pity!" ”

Apocalypse has been recuperating his body in the past few days, since he hung Topaz on his chest again, he felt that he was making rapid progress in practicing the pranayama method taught to him by the false Taoist, and he used to practice when he was still and often dizzy, but now when he sits down, he seems to be able to feel the state of all parts of his body. Practicing this method can make all parts of the body stretch and contract very freely, and feel like running through a race, and not only that, but also feel very calm.

Seeing that Gao Panlong's eyes lit up when he talked about making money, Tianqi smiled and said: "Lord Gao probably didn't understand the reason, in the past, the imperial court's palace newspaper was to transmit public news, and no one would buy that thing." Now the reason why some people buy is because you have accidentally grasped the psychology of businessmen and ordinary people, and businessmen can find business opportunities in various places by reading business news, because the nature of businessmen is to seek profits, and the information in the newspaper can help them make money. If the people only know that they work constantly to make a living every day, then they will not buy your newspaper, because they have no time to read and no money to buy, and now they will buy it because they have leisure and money to read newspapers to satisfy their listening to books. ”

Gao Panlong said: "Your Majesty, we have made so much money in a month, is it also a huge profit?" Over there, we are telling people not to seek huge profits, but here we are making huge profits, will the people scold us? What the minister means is that you can reduce the fixed price, make less money and not lose money. ”

In this day, when officials see money, they are generally like flies seeing blood, and they will pounce on them with a "buzz", and now Gao Panlong actually thinks that there is too much money, is this person a little stupid? Apocalypse didn't understand which tendon Gao Panlong was wrong for a while, according to Neiwei, although this tall man's family is not rich but definitely not poor, and Hai Rui, who regards money as dung, is definitely not the same kind of person, how can he suddenly dislike a lot of money?

Tianqi thought for a while and asked, "Did Master Gao hear something?" ”

Gao Panlong nodded and said: "I just got this money yesterday, and today I received a letter from Huang Zunsu of the Government Council, saying that the court should not care too much about money, so the minister asked." ”^-^^-^