Chapter 13 Transformation Plan
Even if there are thousands of difficulties, Shen Chongming will not pack his bags and run back to Shaoxing, take one step at a time, and then talk about this matter, the most important thing at the moment is to think of a way to make money, even if he is really expelled from Guozijian in the future, he can still return to his hometown with a big deal in the capital!
Moreover, in the first month of coming, the imperial court did not give rations, and seeing that the silver was decreasing day by day, I only felt that I had no bottom in my heart.
Learning and life have passed quickly, and in the blink of an eye, it is April 15, and it is another day off. In just ten days, Shen Chongming's situation is still the same, and he goes back and forth between the dormitories and classrooms alone every day, although he is lonely, but he is also a special and lonely demeanor.
got up early in the morning, and Shen Chongming, who had changed his clothes, walked out of the country and strolled around the streets, intending to see where there were opportunities to make a fortune waiting for him.
However, although there are a lot of recruits, most of them are people who run the hall and the like, and they are all full-time, there is no part-time job, Shen Chongming is entangled in studies, and it is impossible to do it, and this kind of drudgery can only barely make ends meet, and it is too far away from his big business.
After strolling around all morning, Shen Chongming, who was on a street that was not too remote, touched his flat belly, and looked left and right into a restaurant with a small storefront.
The small shop is not big, so there are only five or six tables, and there are no customers in it when the meal is served! There was only an old man sitting there behind the counter dozing off, and he didn't even see a buddy.
"Shop?" Shen Chongming, who walked to the counter, asked cautiously. Although the sound was not loud, the old man was awakened in the quiet room, and when he raised his eyes, he found that there was a guest, and quickly stood up.
"Guest, do you want to eat?" The old man asked with surprise on his face. Shen Chongming's mouth was bitter for a while, no wonder the business was not good, this question was very strange. Fortunately, Shen Chongming is not a master who likes to pick things, and nodded slightly to indicate that he guessed correctly.
The old man walked out with a smile on his face, picked up a rag and wiped the table and stool, "Guest officer, you sit, I'll serve you tea, hehe." With that, he ran into the kitchen to make tea.
Taking advantage of this opportunity, Shen Chongming carefully looked at the furnishings in the store, and the result was two words: old!
Shen Chongming couldn't help but shake his head, although the matter of eating looks simple, but there is a lot of knowledge in it, an elegant environment can make people feel refreshed and happy, and the appetite is greatly increased, and the same meal in different places gives people a different feeling. The restaurant is outdated, giving people a depressing feeling, even if the food is delicious, I am afraid that eating it in the mouth is like chewing wax, not to mention that the food is still served by a little old man, which is also a major factor affecting the appetite of customers.
Just as Shen Chongming was analyzing the reasons for the bad business of this shop, the shopkeeper walked out with a teapot and a smile, and asked with a smile while making tea: "Guest officer, what do you eat, the dishes in my shop are all ancestral crafts, and they are very delicious." ”
"Shopkeeper, listen to the accent, you're not from the capital, right?" Shen Chongming asked with a smile, one bite at a time, no matter how I listen to it, I think it is a Shandong flavor, which is probably the reason for the bad business, the first time I listen to a foreign accent, anyone will feel awkward, so that the repeat customers will be lost.
"Objective and good eyesight, the old man is from Shandong. The year before last, there was a disaster at home, so I came to the capital to join my relatives, and opened this shop with my ancestral cooking skills, but the business was not very good. The old man's face was a little embarrassed, after all, this matter is a bit embarrassing.
Shen Chongming smiled and didn't say anything, touched his stomach and asked, "Shopkeeper, what signature dishes do you have here, the whole two are cheaper, and they can't exceed thirty yuan, hehe." "It's not Shen Chongming's style to charge a big head, what we want is the word affordable!
"Our signature dish is the sauce beef, which is full of color and flavor, and with a pot of roast knives, it is absolutely amazing. The price is not expensive, 30 yuan per catty, hehe. "When I talked about the home-made sauce beef, the shopkeeper's face immediately smiled, and at that time in Shandong, it was also famous for hundreds of miles.
"Okay, then come to half a catty, the wine will be free, you are looking at two other dishes, or that sentence, no more than thirty wen!" Shen Chongming said with a smile. Guozijian's food is no different from the school cafeteria in later generations, and it can be summed up in two words: unpalatable! After eating for ten days in a row, I was a little sick to my stomach, and the food here is not expensive, so I just took this opportunity to improve my food.
A plate of sauced beef and two vegetarian dishes, it didn't take much effort for the store to bring it up, put it on the table and said with a smile: "Guest officer, how about you taste it." ”
You don't need to taste Shen Chongming to know that this sauce beef must be excellent, who let the aroma come to your face just after you put it in front of you.
Eating in a big gulp, Shen Chongming nodded from time to time, no wonder this old man said that his family's sauce beef technology has been passed down for seven generations, and it is really an old craft, not to mention the deliciousness, it melts in the mouth, and there is no ordinary beef that makes people eat it in the mouth and it is difficult to chew.
"Nice, delicious!" Shen Chongming wiped his mouth very much, and gave a thumbs up to the old man who had been sitting beside him.
The shopkeeper smiled happily, and the craftsmanship of the ancestors was praised by others, and they were inevitably happy. "Guest officer, even if the old man invites you for this meal, hehe" Seeing that Shen Chongming took out a handful of copper coins to pay the bill, the shopkeeper waved his hand and said.
Shen Chongming was stunned, quickly shook his head and smiled: "This can't be done, it's not easy for you to do business all the time, how can you eat and drink for nothing, hurry up and take it." The shopkeeper didn't answer, and said while shirking: "Don't hide it from the guest officer, the shop will close tomorrow, and before closing, I can get your praise for your own sauce beef, and the little old man is happy in his heart, and he is happy in his heart." ”
Shen Chongming was stunned again, looked at the small shop that still had only one customer for half a day, and was silent for a while, too, what is there to do without customers.
The shopkeeper didn't speak, just touched the corner of the table and sighed from time to time, no matter what, two years of hard work was going to be gone, and some sadness was inevitable.
"Old man, there are some ways to revive your shop's business." With such a delicious sauce beef, as long as you clean up this store and cooperate with your own publicity strategy, it will be unreasonable if the business is not hot.
The shopkeeper who was secretly hurting himself lit up, and looked at Shen Chongming, who was smiling, and said with some disbelief: "Guest officer, you're not joking with me, are you?" ”
"How come, you can first listen to me analyze the reasons why this store is not doing well." Then, Shen Chongming listed the problems he found one by one.
Yishui's vernacular, and the store that knows a few big characters can understand it, the more you listen to it, the brighter your eyes are, what this guest officer said is really right, such a simple truth, why didn't you think of it before?
"Guest, guest officer, then what do you say Xiao Lao'er should do to change this store." The shopkeeper said, looking back and forth at his shop, and the more he looked, the more he felt that Shen Chongming was reasonable, this environment was really bad!
"It's also very simple, first you have to close the shop for a few days, ask the mason to renovate the layout of the shop, now the space is a bit small, just move the kitchen to the backyard and open up the two rooms. And the window is too small and the light is not good, and then the window is enlarged, and then there is to replace these tables and stools with new ones, the most important thing is to hire a guy from the capital people, to be honest, you speak too strong Shandong, the guests will definitely not be used to listening for a while. ”
Shen Chongming's eyebrows fluttered, but he didn't notice that the old man's face was gradually embarrassed. "Guest officer, although what you said is good, but I am afraid that it will not work if you lose ten taels of silver after such a pass, is this a bit too much?" This small business, even if ten taels of silver is full every day, it will take a month to earn back, in case the business does not improve by then, it will be a loss to the lady and a soldier!
However, the people were also kind, but the store didn't dare to say that they disagreed, and said in a consultative tone: "Guest officer, do you see if we can save a little, this table and stool will still be usable, and this window is not small, is there no need to enlarge it, so that at least half of the silver can be saved." ”
Shen Chongming smiled, waved his hand and said, "Old man, the silver is not saved, but earned. As the old saying goes, sharpening a knife is not a mistake for a woodcutter, although it seems that you have invested a lot of silver now, but as long as there are repeat customers, are you afraid that this silver will not come back? ”
The shopkeeper paused, frowned and calculated, ten taels of silver was a big investment for him, and he had to think about it clearly.
Shen Chongming didn't urge, anyway, his good intentions were fulfilled, and it was up to him how to do it.
After thinking about it for a long time, the shopkeeper finally made up his mind, patted the table and said, "Okay, ten taels of silver is two pieces of silver, and the old man will listen to you today!" ”
Shen Chongming smiled and got up and said, "Okay, then come here again in ten days, and then use other methods to make this business prosperous in a short time." With that, he got up and was about to leave, and the shopkeeper hurriedly stood up and sent him off.
Walking out of the door, Shen Chongming looked back at the signboard, a very ordinary and popular store name: Yuelai Restaurant. Several times the large and small restaurants and inns in the capital, there are not 1,000 but 800 people who are called this name, which is really disgusting to watch.
"Old man, the name of your store is too flooded, it's better to change it." "Ah, this store name has to be changed too?" The shopkeeper looked up at the plaque and said, "It's good, I'm happy when I come."
"Well, there are too many people using this name, which is not conducive to later publicity, it is best to call a name that has no other branch in the whole capital, just call: Good to come to the restaurant again!" Although this name is not as pleasant to listen to as Yuelai Restaurant in comparison, the five-character store name is absolutely unique in the capital, and the words are simple and easy to remember, which is a very good condition for publicity.
"Change, change right away." The old man said firmly, a lot of money has been spent, do you care about spending a few hundred more dollars for a plaque?
…… Strive to rush to the list, ask for fire support, O(∩_∩)O~