Chapter 24 Advertising Strategy I
The pawnshop shopkeeper has been in business for so many years, and he has never seen such a way of doing business, so he can't help but be interested.
I took the self-introduction brochure and read it carefully, and nodded again and again, writing it in detail, which is good. What's even more strange is that the good restaurant not far from his house turned out to be famous with their help!
Well, the restaurant is not too far from the pawnshopkeeper's residence, which is the place where the pawnshop shopkeeper must pass through every day to commute, and he vaguely remembers that not long ago it was still a small shop with a lot of doors, and he knew that it was very popular in just one day.
And this capital is said to be small, it is also small, such a strange thing has been spread in the trading circle in the past few days, most people think that it is good to come to the restaurant again, the owner invited back the God of Wealth to make the business so good, and many people with gifts to listen to the news and touch the door. Of course, this is a rudimentary approach, and it is impossible for a cattle person like a pawnshop shopkeeper who has been working in a shopping mall for decades.
The people just spent a hundred yuan to have a snack at the restaurant again, and they roughly understood the matter from the mouth of the little third son, and the three inmates of the Guozi Prison helped distribute a kind of paper called leaflets, and the whip made the business of the small shop that was on the verge of closure prosperous.
"Hehe, I have admired the names of the three sons for a long time, and when I saw it today, I really looked dignified and extraordinary." The pawnshop shopkeeper said politely.
The three of them couldn't help but be stunned, what happened at this time, how could they be angry before they could say a word.
"Uncle, what do you mean by that?" Shi Bingzheng said with a puzzled face.
The shopkeeper of the pawnshop did not hide it, and said it carefully, and said with a smile: "I have been inquiring about the whereabouts of the three sons in the past few days, but I can't come and go at will when I wait for the cloth to come and go, so I haven't contacted the three of them." But I didn't expect God to favor us, and we met here. Hehe, hurry up and change the tea for the three sons. ”
The guy who had been waiting next to him with his ears pricked up, hurriedly responded, smiled at the three of them, turned around to make tea, just now the three of them were unknown, just entertained with ordinary tea.
"Uncle, since this kid is not beating around the bush, we are visiting today, just to find some business to do, and please see that the three of us have just arrived, and take care of it." Shen Chongming went straight to the point and said politely.
"Hehe, take care of a lot of talk, business, let's do it if we think it's appropriate. The contemptible people wanted to hear what methods the three sons used to help the shop. The pawnshop shopkeeper was full of smiles, and he had a small calculation in his heart.
So far, these three little guys are doing this business, but these days, many shops in the capital want to invite them to build momentum, which involves a lot of benefits, if you learn one or two, wouldn't you be able to get a piece of the pie?
Although this kind of stuff is simple, it can be regarded as involving trade secrets. Shen Chongming knows that what he wants to make a fortune by relying on this is a sense of freshness, and after a while, many people will know the doorway inside, and there will definitely be people who will follow suit, but the competition is fierce, and the profit margin will be laughed. So I had a plan in my heart long before I put forward the plan, that is, I could keep the secret one day at a time, and when others slowly found the way, I would change careers and do other businesses.
"Hehe, uncle, forgive me, it involves some trade secrets, and the kid is really inconvenient to say. But don't worry, as long as you leave this errand to the three of us, it will definitely take your business to the next level! Shen Chongming's confident voice was very encouraging, and the pawnshop shopkeeper opposite hadn't done much, and Xiao Pengcheng and Shi Bingzheng beside him straightened their waists a little when they arrived.
Secretly admired in his heart, the pawnshop shopkeeper couldn't help but look at Shen Chongming, originally thought that this little baby was not deeply involved in the world, and it was easy for him to come up with something, but he didn't expect him to be so cautious, it was a good material for doing business.
"Hehe, it's contemptible and abrupt, please don't blame the son." The pawnshop shopkeeper said apologetically. Then he smiled: "I can trust the talents of the three sons, but how can I calculate the price?" ”
"To be precise, at this time, our first business will naturally make a concession on the price, but the cost of production and labor costs cannot be less than this amount." As he spoke, Shen Chongming raised five fingers.
The pawnshop shopkeeper frowned, shook his head and said, "Isn't the price a little too high, although the business of the shop is not bad, but it is not easy to earn fifty taels of silver." ”
Shen Chongming couldn't help but be stunned, the price he paid was five taels of silver, how could it be fifty taels in his mouth?
But in the face of such a good thing, you must not be a sincere person! Thinking in his heart, Shen Chongming made a look of embarrassment, nodded and said, "Okay, then forty-five taels." That's the lowest, and we really can't do it if we don't have it. Seeing that the pawnshop shopkeeper still wanted to open his mouth, Shen Chongming immediately said something to block his words.
In fact, fifty taels of silver is not a large amount for the pawnshop shopkeeper, if the people who come to pawn things can really increase by thirty percent, then it is a matter of three days to earn back this investment, compared to the long-term benefits, this fifty taels of silver is really not a large amount.
"Okay, but then again, what you make must really make the business of the shop to the next level, if not, we will have to discuss this money carefully." The pawnshop shopkeeper is old and sophisticated, but he will never do any loss-making business.
Shen Chongming agreed without hesitation, and he was not afraid that he would find an excuse to repay the debt, after all, doing business depends on word of mouth, and if he can get his business up, he can naturally get his business down, this is the power of advertising.
However, the pawnshop shopkeeper is also a serious businessman, and he didn't think about relying on this money at all, if the effect is really so good, the two sides are likely to cooperate several times.
At the moment, the two signed a contract very formally. After agreeing on a twenty-day period, the deposit of twenty taels of silver was also handed over to Shen Chongming, and they were in Guozijian, and the pawnshop shopkeeper was not afraid that they would slip away with the silver.
Walking out of the Hongyun pawnshop, Shi Bingzheng and Xiao Pengcheng still didn't accept the reality in the clouds, Shi Bingcheng just hadn't seen the world, and for Xiao Pengcheng, the business was too different from the things that the elders talked about, it was really simple and unacceptable!
"Brother Shen, this silver will belong to us?" Shi Bingzheng looked at the small cloth bag that Shen Chongming was holding tightly in his arms, blinked and asked.
"It's ours, but what we promised hasn't been fulfilled yet, only by fulfilling our promise and getting the twenty-five taels of money in our hands can we really belong to us." Shen Chongming was also a little fluttering, the teacher has always said that knowledge is the most powerful weapon in the world, this time I really realized it, a few days ago, my father was still happy to earn more than ten taels of silver a day, and now he has earned forty-five taels in the blink of an eye, which is really amazing.
"Brother Shen, your offer is too high, if the junior brother's estimate is good, our investment will not exceed five taels of silver at most, so that we will earn a full forty taels of silver." Xiao Pengcheng, who came back to his senses, was amazed, such a high profit is comparable to those who do businessless business.
Shen Chongming smiled, lowered his voice and said: "I didn't expect it, I mean five taels of silver, who knew that as soon as people opened their mouths, it would be fifty taels of silver, there was no way, they could only climb up the pole, hehe." ”
Xiao Pengcheng and Shi Bingzheng couldn't help but be stunned when they heard this, and at the same time gave a thumbs up and praised: "High, really high." ”
made a windfall, the three of them were naturally very happy, according to Xiao Pengcheng's meaning, they had to find a place to celebrate this good start.
However, the matter was not done, but Shen Chongming didn't dare to be too careless, vetoed this unrealistic proposal, and hurried to the restaurant with the two of them.
It is inconvenient for Guozijian to act, so he can only find a place to stay outside. And this time it is a big business, and it is also a business that is related to whether you can promote your own fame, you must prepare well, and you will not hesitate to spend more money, anyway, it is more than enough to have the deposit of 20 taels in hand to deal with all the expenses.
But in this way, it is really difficult to complete it with the strength of three people, after all, the rules of the Guozi Prison are strict, and it is impossible to skip classes like in the future. In response to such a situation, they can only recruit people outside and hand over the preparations to them, while the three of them are in command.
However, in the capital of Nuoda, the three of them can be said to be unacquainted, and the only one who is familiar with it is the old shopkeeper of the restaurant who is good again, so this matter can only be entrusted to him, and it is most suitable for him to recruit manpower to manage.