Yang Cheng listened to the conversation outside, and basically confirmed the identity of Mrs. Chen outside, the status of honor is not bad for money, it should be the wife of Chen Lifu, whose status is second only to the prefect of Songjiang Mansion in the entire Songjiang Mansion.

Because Chen Lifu is the Tongzhi of Songjiang Mansion, this huge Songjiang Mansion, only his wife Chen Lifu can be called Mrs. Tongzhi, but it is definitely not a wife, because everyone knows that Chen Lifu came to Shanghai to take office, and only brought a son, a daughter and three aunts.

This Mrs. Chen outside should be one of the three aunts!

And this Mrs. Chen, after buying the clamshell lady's mirror, it is estimated that she will also use it, and he also learned from this Mrs. Chen that even Mrs. Fuzun has already used her own clamshell lady's mirror, which is a great thing!

With Mrs. Fuzun and Mrs. Tongzhi, the women with the highest status in the entire Songjiang Mansion, taking the lead in using them, Yang Cheng has great confidence that his lady mirror will definitely set off a trend in the upper class.

Because when these women have used the clamshell lady's mirror, then basically you can put a standard on this kind of clamshell lady's mirror: "exclusive to the powerful women".

The daughters of ordinary officials, and even the daughters of gentry and wealthy businessmen, in order to catch up with the trend and show their status, will also come to buy.

And, this is the effect that Yang Cheng wants to see the most, otherwise, he would not have bothered to let his mirrors enter these high-end jewelry stores and high-end ready-to-wear stores, for which he has paid a lot of connections.

After Mrs. Chen outside left with the maid and the big bag carried by the maid, he walked out from behind, chatted with the shopkeeper in the store, and then went back.

At the same time, he also wrote back to Jiujiang, saying that the branch has been initially set up, and the sales of samples have opened the market, and now what is needed is more funds for the purchase of equipment, expansion of production capacity, and publicity.

What kind of publicity, Yang Cheng will not be low-level to send leaflets and other low-level means, although many businesses have used these propaganda methods, but the products targeted are generally ordinary products, and the high-end products such as the lady mirror are obviously not applicable, he is ready to advertise in the Tang Dynasty newspaper!

Of course, it can't be the kind of nationwide Tang Dynasty newspaper page, and the price of advertising on this kind of national page is quite high, and usually only those powerful large enterprises can advertise on the national page.

He wanted to advertise in the Shanghai special issue of Gangnam-do!

The Tang Dynasty newspaper has been published for many years, and it already has a complete set of distribution processes and rules and regulations, and even the layout is divided into three levels.

However, although it is divided into three pages, it is still issued in a unified manner, and they all have a strict monitoring system, needless to say, the national page is personally responsible for the content editing of the Chaobao Department in Jinling City, and the unified printing sample is sent to the whole country.

The layout of the provincial highway is dispatched by the Chaobao Division to the branches of the provincial highway for collection and editing, but it needs to be sent to the headquarters of the Chaobao Division in Jinling City for review, and then the typesetting and printing of samples are sent back to the provinces.

The layout of the state capital is also sent by the Korean newspaper department to the branches of the state capital for collection and editing, and then sent to the provincial branch of the Korean newspaper department in the provincial capital for in-depth and printed sample periodicals.

Samples of the national and provincial highways were sent from Jinling City to the provinces by 300 li, and then sent to the printing houses directly under the management of the Chaobao Division, usually located on the main transportation routes, and then distributed to the neighboring state capitals.

Although it seems to be very troublesome to do this, it is necessary to supervise the Tang Dynasty newspaper, and the content of the provincial section cannot be issued without the review of the headquarters of the newspaper department.

Even the layout of the state capital needs to be reviewed by the branch offices of the newspaper department in various provinces and highways to ensure that there is no prohibited content.

Although the complex distribution model leads to high costs, don't think that the Chaobao Division will lose money, in fact, people make a lot of money, otherwise how can it be possible to send editors in the state capitals and even some important counties across the country!

At present, in the third-level page of the Tang Dynasty newspaper, the national page is used to publish various major events, such as the speech of the Son of Heaven, the edict facing the whole world, the imperial policy, and the personnel changes of senior officials, which are always major events at home and abroad.

The remaining few pages are still occupied by a large number of popular science content, and then there are literary and artistic pages, so that the remaining commercial advertising pages are actually very, very small, and scarce is expensive, and these very small number of advertising spaces are sky-high.

If you don't have a few thousand taels of silver to smash down, don't even expect to get an advertising space for a tofu block!

Provincial road layout, and the national page is somewhat similar, most of the page is also published in the provincial official news, policy changes, but relatively speaking, popular science, the content of the article is more, but more is limited, as for the commercial advertising page, the same is very little, expensive.

The third type is the government page, which is used to publish ordinary local news, interesting stories, and commercial advertisements in addition to reporting official news from the government.

And most importantly, the local space is cheap!

However, even if it is cheap, it is also divided into places, and if it is the advertising layout of Songjiang Prefecture, the price is also not cheap, and it can even be said to be expensive.

But even if it's expensive, it's not as expensive as the national layout or the provincial road layout!

Of course, in addition to the relatively cheap price of advertising space, it is also related to the current distribution of their high-end mirror products, which is only limited to Shanghai, as for the surrounding prefectures and counties, to be honest, the distribution volume is very small, completely negligible.

Yang Cheng's idea is to first completely occupy and stabilize the market in Shanghai, and then rely on the reputation created in the Shanghai market to gradually distribute goods in other places.

As the saying goes, everything is difficult at the beginning, and now the most difficult thing is to open the market in Shanghai!

Because the Shanghai market is not only the largest consumer market in China, but also the most competitive consumer market, there are countless companies here, although most of their products are also sold to the whole country, but Shanghai is a market that no one can ignore.

And if you want to publicize and advertise, this money is indispensable!

Yang Cheng is ready to spend a lot of money on advertising!

He wants the people of the entire Songjiang Mansion to know that their maid brand mirror is definitely a high-end atmosphere and grade, and it is the best choice for the upper-class ladies to reflect their dignity and show their status!

He has thought of the advertising slogan: the lady brand mirror, the symbol of status, the embodiment of dignity!

And before doing this, he had to write a letter home to ask for money, no, it should be for the head office to make the second phase of investment!

As for the loan, although his Yang Cheng's face is not small, he has already played the empty glove white wolf once on the Royal Bank's side, and if he goes to play again, the Royal Bank will directly blow him out.

At the same time as writing a letter home asking the head office to make the second phase of investment in the Shanghai branch, he also had to tell his family about the fact that he had been deceived of more than 8,000 taels of silver.

Anyway, he has already found a loan, the branch has been opened, and the market for the product has been initially opened.

Yang Cheng's letter was an urgent letter, which was sent back to Jiujiang at the fastest speed in this era, and then he received a reply from Jiujiang at the fastest speed, this letter was his father's handwritten letter, which began by scolding him for being bloody, saying why he was so careless, he was deceived just after he went to Shanghai, and then he wanted to make his eyes wide, and be careful in the future, in Shanghai, there are mixed fish and snakes, but you have to be careful, don't be stupidly deceived.

After the code was finished, his father said that he had instructed the head office to immediately increase investment in the Shanghai branch, and it is expected that the second phase of investment will be 50,000 taels of silver, so that he can make persistent efforts to completely open up the big market in Shanghai.

After talking about business, his father also said a little more, saying that you are not too young, this is time to start a family, your mother has taken a fancy to several ladies at home, and when the affairs in Shanghai are not so busy, they will come back for a blind date.

Of course, if you go directly to Shanghai and go back to Jiujiang to visit your wife, that's okay!

When reading the letter, Yang Cheng directly ignored the latter paragraph, a few years ago when he was still studying, his family did not urge him to get married or anything, and wanted to wait until he was admitted to the Jinshi before getting married.

But after the imperial examination failed, his family began to marry him!

Yang Cheng is not disgusted with getting married, but he feels that he looks like this, and he probably can't find a good match!

He can't study, and he is also the second son in the family, so he is in the marriage market of the upper class society of the Tang Empire today, although he is not the inferior goods of those who can't study, and he is also a concubine, then he is at most a medium good, and he can't be an official if he fails to pass the imperial examination, and the second son means that he can't inherit most of the family business, in this case, those big families will not marry their daughters to him.

His elder brother is the choice of the daughters of those big families, the eldest son, who was admitted to the Jinshi at a young age, and also entered the Ministry of Rites.

If Yang Cheng marries his wife now, he will either marry a concubine whose family status is far weaker than his own, or marry a concubine with a comparable family status, and he doesn't want either!

He is also a normal man, and naturally he also wants to marry a real lady and the daughter of a famous gentry family!

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