Chapter 44: Marketing Plans
Lu Yuan saw that Xiao Chunlai intended to cooperate with him, so he naturally agreed.
Tang Ying was also very happy because of this, although the gentleman was ashamed of his words, but she was not a gentleman but a woman, and after listening to Lu Yuan talk about the current situation of Daming that day, she unconsciously seemed to have a lot less sense of security, more sense of crisis, and hoped that the more money she earned, the better, and it was best to have the opportunity to escape to Jiangnan to buy property in the future, after all, the thieves and Jiannu were too rampant and would not fight Jiangnan.
If Lu Yuan knew that Tang Ying thought so, he would definitely correct Tang Ying and tell her that in fact, Jiangnan had not escaped the slaughter of Jiannu in history.
In history, in the second year after Chongzhen hanged himself, Jiannu came to Yangzhou for ten days, followed by the three massacres of Jiading.
"Lu Lang, now can we hand over the ready-to-wear clothes to Xiao Chunlai to sell?" Tang Ying asked with big bright eyes.
Lu Yuan scratched Tang Ying's Qiongbi: "How can it be so fast, doing business is not so simple, do you think you can find a good agent?" I will teach you to write a plan now, production costs, profit margins, budgets, labor, time plans, suppliers, market strategies, competitive analysis, we have to write them down, and after these are determined, we will call Xiao Chunlai to finalize the marketing plan. ”
Lu Yuan intended to cultivate Tang Ying's civil management ability, so he took Tang Ying into his arms again and began to teach.
Tang Ying quietly stuck out his tongue, and obediently sat in Lu Yuan's arms, letting Lu Yuan hold his hand, and pulling his shirt from time to time, while still preaching seriously.
Tang Ying also studied very seriously, accepted it quickly, and discussed it with Lu Yuan from time to time.
"Lu Lang, I think when we can sell clothes, give some silk handkerchiefs, purses, fans or something, some ladies are not short of clothes, but they can be willing to buy clothes together because of some gadgets."
Tang Ying mentioned his own suggestions when talking to Lu Yuan about how to market.
"Are you talking about the truth of buying and returning pearls? It's okay, but if you want to talk about new and clever things, you can not only give these things, you look at this."
Lu Yuan patted Tang Ying's butterfly buttocks and let Tang Ying leave his arms, and then he took out a piece of paper and a pen to draw the appearance of a hanger on the paper: "This is called a hanger, which can be used to hang clothes, the cost is not high, but it is very convenient to hang clothes. ”
Tang Ying looked at it and clapped her hands: "This is good, Lu Lang, how did you think of it, I want a hundred of them myself, I have a lot of clothes." ”
Lu Yuan couldn't help but roll his eyes, sure enough, ancient and modern girls are the same.
"What I thought of when I peeked at you changing clothes, your clothes will inevitably have creases when they are stacked directly in the cabinet, and you have to iron them before you can wear them, if you hang them on a hanger, you don't need them", Lu Yuan said with a smile.
Tang Ying's face flushed, and he glanced back at Lu Yuan, as if he was angry, and his phoenix eyes widened: "Lu Lang, you!" ”
"We are husband and wife, I'll see what's wrong with you, if you feel like you're at a loss, you can also look at me."
Lu Yuan said a word, and when he saw that Tang Ying was about to cry, he had to wave his hand and said, "Okay, let's get down to business, let's get down to business, now we're just making dresses, not just dresses in the future, but also lace skirts, leopard print skirts and other clothes that highlight femininity, and even high heels, you women's money is easy to make." ”
Lu Yuan tried his best to open up ideas for Tang Ying.
"Lu Lang, what are lace skirts, leopard print skirts, and high heels?"
Tang Ying was angry, but he didn't know how to reprimand, so he had no choice but to stop pursuing Lu Yuan's peeking at him, and only asked Lu Yuan about the concept of clothes he had just proposed.
"I'll ask the tailors to make you a few pieces later."
Lu Yuan said and secretly thought to himself, with Tang Ying's bumpy figure, he didn't know what a pleasing picture it would be to wear such a skirt.
Tang Ying nodded, seeing Lu Yuan looking at him in a daze, he hurriedly asked, "Lu Lang, why are you in a daze, what are you thinking?" ”
"It's nothing, let's continue to get down to business, we still have to consider one thing, that is, once our clothes are made, there will definitely be imitations from the owners of other garment stores, so we have to be fast, we must occupy the market in the early stage, first hit the brand, and print our Chunfeng brand logo on the clothes, this is called a trademark, we can give the county order a sum of money, so that his county government can protect our trademark from infringement, and we can also print some advertising leaflets, so that Xiao Chun can find someone to send it."
When Lu Yuan spoke, Tang Ying was suspicious again: "What is a brand, a trademark, and an advertising leaflet?" ”
"Come into my arms, I'll tell you carefully, forget it, let's wash up and go to bed."
Lu Yuan said with a smile.
Early the next morning.
Lu Yuan was quite annoyed when he looked at his sleeping clothes, he didn't expect that he would talk non-stop about modern business knowledge to Tang Ying last night, and he actually fell asleep while talking.
So much so that he forgot all about the real business.
At this time, Tang Ying had already changed his clothes and sat in front of the dresser with his hair in a bun.
"I haven't become a young woman yet, what kind of hair are you coiling", Lu Yuan scolded a sentence, and said: "Your clothes are too rustic, and your belly pocket is not good-looking, go change it again." ”
"No, Lu Lang, you deliberately want to peek at others."
Tang Ying pouted and said, debunking Lu Yuan's plan.
"Where is peeking, I am a person who has the right to appreciate it above board", Lu Yuan didn't force it, just waited for Erniu to come and dress him, and when Erniu came over, Lu Yuan directly stretched out his hand.
Erniu hurriedly took a step back, and said in a little panic: "Young master, what are you doing?" ”
"Strange, why are you still growing smaller, it doesn't make sense, I used to think you were developing quite well, but today I found that you are growing back?"
Lu Yuan said a word, and said in his heart: "Could it be that these two girls have some disease, the phenomenon of reverse growth of secondary sexual characteristics in adolescence?" ”
The second girl didn't know what Lu Yuan would say.
Lu Yuan didn't think much about it, but said that he would find a doctor to show Erniu in the future, after all, this is related to his own happiness.
Lu Yuan and Tang Ying called Xiao Chunlai after breakfast.
Xiao Chunlai had no objection after listening to Lu Yuan and Tang Ying's plan, and expressed his willingness to sign a deed with the Lu family.
Since then, Tang Ying's ready-to-wear store has officially opened.
After signing the deed, according to the contract, Xiao Chunlai needed to order from Tang Ying at the price of one or two or eight pieces of silver, of which the cost was three dollars of silver, and Lu Yuan and Tang Ying made a profit of one or two and a half yuan, and planned to make Xiao Chunlai's retail price three taels of silver.
Of course, if Xiao Chunlai is willing to make less money and sell it for two taels of silver, it has nothing to do with Lu Yuan.