Chapter 104: The Contradiction Between Land and Money

Liu Bei's Battle of Xinye went particularly smoothly.

Smoothly, he didn't feel very realistic.

All along, the battle with Cao Cao has been as difficult as a tug-of-war, and many times despite gaining the upper hand, it has fallen short.

But this time it's different.

Xinye's Cao army was so weak that he had almost no power to resist, and he had no power to resist in front of Zhang Fei and Guan Yinping's iron cavalry, and he was killed and defeated in an instant.

The high-spirited Liu Bei seemed to be more than ten years younger all of a sudden, and he admired Zhao Hao even more in his heart.

If Zixuan can be born twenty years early, he should be with me to conquer the world and support the Han family,

With his help, you should not be afraid of Mengde.

Thinking of his old rival Cao Cao, Liu Bei couldn't help but feel a little sad in his heart.

Meng De is really dead.

This world doesn't belong to us old people anymore.

"King Hanzhong, can you take a break?" Yang Yi reminded on the side.

Liu Bei smiled slightly, and said, "Duke Wei, you have worked harder than me these days, and if you have any rewards you want, just say it." ”

Yang Yi took a deep breath and made up her mind in her heart,

"The minister heard that Jiaozhou was beautiful."

Liu Bei looked at Yang Yi a little unexpectedly, and saw that Yang Yi's eyes were firm and clear, so he had to smile bitterly and shake his head.

"The world is undecided, you all want to follow Wang Jian and Xiao He, is it true that in your eyes, I, Liu Bei, am so intolerant of people and can't be the master?"

How dare Yang Yi take this, he had to bow his head vigorously, not daring to look at Liu Bei's eyes.

……

After Zhao Hao did a good job in the handover of military affairs, he led a group of dogs to retreat to Xiangyang.

Under Zhao Hao's calculations, several people in Xiangyang produced a large number of strategic materials for nothing, and finally supported Liu Beijun to successfully complete this military operation.

Now that spring ploughing is imminent, for the sake of the future, it is impossible to organize large-scale military operations anymore.

In his busy time, Zhao Hao began to work public relations with several wealthy families in Xiangyang.

Lu Ke and the others had been waiting for a long time, and when they saw that Zhao Hao had time, they posted it like flies, and showed Zhao Hao the impressive achievements of their family in the past few months.

As Zhao Hao expected, the new tea drinking method has just been launched, which has caused a huge sensation.

Now not only Jingzhou, but also Shuzhong has begun to popular Zhao Hao's new tea drinking method, up to the nobles and nobles, down to the peddlers and pawns, there is a pot of boiling water, you can enjoy the wonderful feeling of tea in the mouth, which made the Jingzhou family, which was the first to engage in tea wholesale soon made a windfall and made a lot of money.

Bald Spring, who had returned from the north, also said excitedly that he had brought tea to Bingzhou, and it was quickly sold out, and the herdsmen on the grassland were even willing to exchange their cattle, sheep and women for this wonderful drink.

If it weren't for the fact that Bald Spring only brought a dozen loads of tea, he wouldn't have bothered to come back.

"General Zhao, you are really our God of Wealth."

Bald Hair Quan rubbed his hands, his eyes full of excitement couldn't be suppressed, seeing Zhao Hao was like really seeing an active mountain of gold.

Several other major families are also sycophant, and they have said that they must expand the scale of tea planting next year and make a good dog leg for Zhao Hao, so that Zhao Hao can have more funds to squander...... Uh, no, it's the revival of the big man.

Seeing the anger of the crowd, eager to eat two catties of dog meat per capita, Zhao Hao waved his hand and poured a bucket of cold water on them.

"Look at your worthless appearance, such a little money makes you excited like this."

Zhao Hao sighed and said, "First, I said before that the method of frying green is very simple, and it can be learned by a person after a while.

This is not a necessity such as food, if you blindly expand the scale of production, the tea in Shuzhong will be raised, and you will be guaranteed to have no food. ”

"Can you Bingming the king of Hanzhong and tell Shuzhong not to grow tea? When the time comes......" Cai Yuan said impatiently.

As soon as he spoke, he found that everyone was looking at him like a pen, so he had to bow his head in disagreement.

Zhao Hao didn't discriminate against Cai Yuan's low IQ, he felt that he should talk about business with these guys who only read half a volume of sage books.

"Branding.

What we Jingzhou tea merchants want is the power of the brand, do you understand? ”

Everyone shook their heads in unison,

"Brand is the identity effect of people.

Consumers are most impressed by our Jingzhou tea among all kinds of tea, and the upper class feels that our tea is the most authentic and tasteful, which is the power of the brand.

Therefore, next year and the year after tomorrow, we can expand a certain scale of production, but we can't expand blindly.

The most important thing is to maintain the quality of the tea and to grade the tea leaves. ”

"What do you mean by grading?" Okay, Luc asked appropriately.

"For example, Luc, do you want the tea you drink with the peddler's pawn to be the same thing?"

"Of course not!" Luc muttered very matter-of-factly.

"That's right.

In the expansion of production, we must also pick out the best and most excellent teas.

Packed in the best brocade box,

Cover with good Shu brocade,

Comes with a book of poetry by a famous artist,

Do the highest end and sell exclusively to those in need. ”

A group of people listened dumbfounded.

"But I think this tea ...... It doesn't make much of a difference in drinking. ”

"That's because this tea has no cultural connotation."

"General Zhao, please make it clear, how to infuse culture in tea?"

"Actually, it's very simple," Zhao Hao casually grabbed a small handful of tea, "If you want to exchange this tea for a horse, how do you feel?" ”

"How can there be such an expensive tea ......"

"There is no such expensive tea in the world, but we have made it, and there is such an expensive thing."

When Zhao Hao was engaged in pyramid schemes in his previous life, he sold a lot of worthless waste that was batched every day, but under his careful operation and packaging, he was able to sell it at a very high price.

He told the story of this business without reservation, so that everyone listened to it with an incomprehensible expression.

After all, although these people are shameless, they all disguise themselves as good students of Confucius on the surface.

I was a little embarrassed to let them lie openly at first.

Hehe, it's hard at the beginning, once you get used to this setting, the merchant can sell his soul.

"According to General Zhao, next year our tea really can't be planted on a large scale?"

A few doglegs said dejectedly.

The high-end route of tea is already beyond their IQ comprehension range, and it is difficult to convince them until it produces benefits.

Zhao Hao had already calculated this, and said happily: "I know that everyone has countless fertile fields in their hands, if you don't plant something, I'm afraid that it will discourage everyone's enthusiasm."

Then I'll show you the way......

I'm sure you remember that very flavorful wine, right? ”

Thinking of the small pot of wine that Zhao Hao took out last time, everyone nodded excitedly like chickens pecking rice.

Zhao Hao smiled siniestly and said: "The technology of tea is very easy to imitate, but the technology of brewing is in my own hands."

When the time comes, it will be guaranteed that the east will not be bright and the west will be bright, so that everyone can earn a lot of money. ”

"Uh......"

Everyone exchanged constipated eyes,

Lu Ke still had the courage to say: "General Zhao, it's easy to say that wine-making is good, but this grain is not easy to handle." ”

These families are all indigenous vampires in Jingzhou, and they don't know how much land they occupy, which is also the fundamental capital for them to stand tall in this troubled era.

As we all know, winemaking requires a large amount of grain as raw materials, and these big families are all landowners, and they are really insecure to use their own grain to make wine on a large scale.

"I said, can you stop being so small-farmer?"

Zhao Hao hated iron and said: "You guys are looking forward and backward, how did you get rich?"

How to get rich together?

Let's tell the truth, the land of Jingxiang is a place where soldiers must fight, Cao Cao, uh, Cao Pi and Sun Quan will never watch us sit on such a dangerous place.

When the war ends, the fertile fields outside your city will become battlefields, and you will think about expanding the planting every day. ”

Cai Yuan said hesitantly: "If that's the case, then we don't have the food to make wine......

"Pig brains."

Zhao Hao sighed, "From now on, you don't need to continue to open up wasteland, just plant all the existing land in your hands for me."

Do you calculate, how much can you sell for an acre of grain?

How much can you exchange for wine made from grain on an acre of land?

If you have money, are you still worried that you won't be able to buy food? ”

Seriously, you can't buy it.

Everything else is fake in troubled times, only food is real.

Although the principals of several families did not dare to refute Zhao Hao, they obviously did not have much interest.

Zhao Hao smiled slightly and said, "What kind of friendship do we have, how can I cheat you?"

Let's do it, Brother Lu will take the lead, and we will know in a year. ”