The new vegetables are about to be listed, but since Suiyuan is going to sell vegetables, there is no price indicated in the notice, which makes everyone very puzzled, so they began to ask the people in Suiyuan how to sell these vegetables after they are listed. Pen, fun, pavilion www. biquge。 info

The guys in Suiyuan have been trained by Yang Huairen beforehand, and whenever a customer asks, they will smile and carefully explain to each customer in detail how these vegetables will be sold after they are marketed on the first day of March.

This time, it is a combination of limited supply plus dark shooting, plus pre-order, and bundled sales.

For the regulars of Suiyuan, everyone knows about the limited supply and secret auction, when the beef noodles were first listed, the method of limited supply was adopted, and the red oil fish was sold by secret bidding.

In addition to obtaining the best sales value-added profits, another important reason is that at the beginning, the amount of these two kinds of food that can be supplied with the garden is indeed limited.

Later, beef noodles have been operated in chains, although Suiyuan is still in limited supply, but the marketing significance is not as great as it used to be.

The red oil catfish can obtain an unnatural profit margin through secret bidding, also because the amount of chili oil is really limited, and now after the chili sauce begins to be supplied in large quantities, the high profit margin of red oil catfish will disappear without a trace in an instant, but Suiyuan has made enough profits on this dish, and the popularity of this famous dish has dropped a lot, so it is reasonable for its price to normalize.

In addition to these two sales methods, pre-order plus bundle sales make everyone a little confused.

Suiyuan's explanation is that because these novel vegetables are the result of the first season of cultivation, the quantity is really limited, and it is definitely impossible to meet the requirements of all customers, so at the same time, they can only be supplied through pre-order and secret bidding.

And bundling is also very simple, that is, about a pound of tomatoes, a pound of potatoes and a pound of sweet potatoes are bundled and sold together, not only sold.

For this special way of selling with the garden, most customers still understand that the world is originally scarce and expensive, and people have made so many famous halls, but it is just a limited number of goods.

The complex sales model, coupled with the legend of the so-called gods leaving seeds, has a big enough impact on the popularity of novelty vegetables, so big that any diner with a little capital does not want to miss being the first to eat these vegetables.

Attentive customers noticed a new change to Suiyuan's menu, with three new dishes added at the end of the menu, namely beef brisket with tomatoes, roast beef with potatoes and roasted sweet potatoes.

However, when the customers enthusiastically named these three new dishes, the shopkeeper gave the statement that these three dishes could not be served yet, and the time of supply was a month after the new vegetables were on the market, that is, the new vegetables were listed on the first day of March, and the three dishes could be ordered as early as the first day of April.

When Yang Huairen first did this, Wang Mingyuan, as the shopkeeper, actually showed some incomprehension. Since all the new vegetables in your own restaurant are on the market, isn't it just right that the dishes made with new vegetables in your own restaurant are on the market at the same time?

Yang Huairen's explanation to him was to test the market reaction first, and then decide the price. This is actually a very common theory of profit maximization.

When a new product is launched, the sales price of it cannot be considered from the cost alone, but it is necessary to do marketing first, build momentum first, that is, the hype that later generations will say, and then put such a product on the market in a planned way.

Take tomatoes as an example, in Yang Huairen's eyes, it is an ordinary and common thing, but in a world where there are no tomatoes, its value in people's eyes cannot be viewed with his original eyes.

Tomatoes are certainly unique at the moment, and the hype before going on the market is to infinitely exaggerate their own rare characteristics, exaggerated to the point that they seriously exceed the value of tomatoes themselves.

When he went on the market, Yang Huairen didn't have to set a price for tomatoes, and the first consumers in the market, that is, those who had money, would naturally take the initiative to estimate its value and then set a price, and this price was the price determined by the market.

According to Yang Huairen's prediction, the first batch of new vegetables on the market this year will make a lot of money, and of course, those who are willing to spend a lot of money to buy a few tomatoes and potatoes must be rich people who are fat and oily.

Where to make money from the rich, no matter how outrageous Yang Huairen has no psychological pressure, don't look at his current wealth, but he still needs a lot of wealth to realize his dream.

In the future, these nutritious foods will be promoted in the whole Song Dynasty, and new vegetables that can supplement a lot of vitamins and beef that can make the people's physique stronger are all important parts of his plan.

The cost of this promotion is not what his current family property can support, and only he can pay for it, so he not only was not scolded for being a burden of profiteers, but had a noble feeling of robbing the rich and helping the poor.

Yang Huairen is very clear about his own ability, he was originally a cook, not a politician, nor a military leader who can lead troops to fight, what he can do is within his ability, from the perspective of food, so that the whole country and nation will gradually become stronger.

This is not the responsibility of a small person, but as a traverser, such an ideological consciousness still arises naturally.

It is not necessary to be the prime minister who rules the world or the general who goes into battle to kill the enemy is to love the country and the nation, and to do his part to improve the people's livelihood and let the general public eat better food, which is also a noble ideal.

Although Wang Mingyuan didn't quite understand Yang Huairen's theory, he trusted Yang Huairen's wisdom very much, let the new vegetables go on the market first, let the market automatically set prices for these novel foods, and then price the three new dishes according to this price a month later, and there was the current scene.

The new dishes on the menu can only be provided after more than a month, so that customers feel uncomfortable, this discomfort is reflected in the general desire for these three new dishes, and even see the names of the three new dishes on the menu, can silently drool full of mouths.

And this desire has been transformed into the first day of March when new vegetables are on the market, everyone is thinking about how to pre-order, and in their own minds, they quote their own prices for these three vegetables bundled together.