Chapter 153: Brand Chains
Qin Juan smiled: "That's it!" Sister, please wait a moment. Husband, talk to Sister Bao. Xiang'er, bell, come with me and make food for my sister! ”
A gust of fragrant wind wafted by, and Yang Qing and Bao'er, who were left, looked at each other......
"Ahem...... That one...... Miss Bao'er, drink tea and drink tea. Yang Qing was stunned for a long time, and finally spoke.
"Huh? Oh good...... Hehe...... Mrs. Zun...... That sister Juan is so enthusiastic......" Bao'er retracted her eyes in distraction and picked up the teacup in embarrassment.
"yes...... Enthusiastic! Hehe...... ...... enthusiastically" Yang Qing touched his nose and desperately found a topic in his mind, if it goes on like this, Bao'er can't stay and don't say anything, he will collapse first.
"Ahh By the way, I just said that Miss Bao'er's new restaurant needs to be served, but Miss Bao'er hasn't said it yet. Yang Qing finally got a life-saving straw.
"Oh yes, yes!" Bao'er was also relieved, and the things that she didn't want to mention to Yang Qing were now not so taboo, "It's not a secret, the newly opened restaurant has also been chosen, and a building shop has been ordered, and it was also a restaurant before, and the shopkeeper, master, and guy have also been invited, and it will open next month." It is...... It's just that Bao'er has no experience, and I'm afraid that I can't do it well, so I'm a little worried. ”
Yang Qing devoted herself to this topic with great enthusiasm: "I don't think there is any need to worry, although Miss Bao'er is young, she can also get drunk and stop the building properly, thriving, and she has her own hills and ravines in her chest, which can be described as a woman who does not let her eyebrows, who said that women are inferior to men......"
Before the fart was finished, Bao'er had already covered her mouth and "giggled" and smiled: "Don't make fun of the son." Bao'er is undecided about something and wants to ask her son for advice. Childe is erudite and knowledgeable, what do you say Bao'er should call this new restaurant? ”
"Name?" Yang Qing was stunned for a moment and began to think about it seriously.
"Miss Bao'er......" Yang Qing thought for a moment, ready to ask some basic information first.
"Childe, don't be so angry." Bao'er was a little shy in her playfulness, and said with a slight smile, "You can just call me by my name, Bao'er is a Hu person, and she doesn't have as many rules as the Han sisters." Again...... Besides, isn't Sister Juan about to marry Jinlan with Bao'er? ”
"Haha, good!" Yang Qing smiled heartily, he didn't expect the other party to be so down-to-earth and generous, and he was a little poor, but he couldn't say it anymore, "Bao'er, first tell me where your new restaurant is located, what is the surrounding situation, and what is the approximate number of people and tourists passing by every day?" ”
Bao'er's expression began to become serious, and she naturally knew these things that Yang Qing asked, and replied: "On the east and west streets in Huaiyuan Fang in the south of Xishi, it is very lively, and next to it is a big inn, there are no less than thousands of tourists passing in front of the door every day, and there are many Hu people, more than Changle Fang, that is...... There are already two time-honored restaurants next to it, and the signboard is very loud, and the previous owner was squeezed by those two to change hands to me. ”
When Yang Qing heard this, he already had some calculations in his heart. The location is lively, the flow of people is large, the composition of potential consumers is more complex and the competition is fierce, and the surrounding customers have a more obvious brand consumption awareness.
"Why don't you continue to use the name of drunk parking?" Yang Qing smiled slightly.
"Still drunk and parked downstairs?" Bao'er was stunned for a moment, "But I'm ...... Changle Fang"
"So what does it matter? It would be nice to have a small indication on the new signboard that it is 'the first branch in the west of the city'. ”
"But why ......" Bao'er obviously couldn't understand.
"Let me ask you, how is the condition of the drunken park?"
"There are so many guests every day, it's just too busy, otherwise how can there be money left over to open a new account?"
"Why are guests willing to come and stay drunk?"
"Because of the wine!" Boa smiled gratefully, "Of course, several of our signature dishes are also popular. ”
"Then everyone recognizes the signboard of the drunken parking building?"
"Of course!"
"Your new restaurant, even if it has a nice name, can it compare to the drunken park?"
“…… No, not anytime soon. ”
"When I signed the Qingjiu contract, it was already stated that it would not be sold in any other restaurant except for the drunken parking building, right? This word, presumably Bao'er, you have already spread it, right? ”
"Yes...... I'm still trying to discuss this matter with my son......" Bao'er was a little anxious.
"What are you discussing, your new restaurant is still called drunk and stopped, isn't there nothing to do?"
"This ......"
"Now that you are drunk and stop the building, many of them must have rushed over from the west of the city on purpose, right?"
"Yes......"
"Because there are more of these people, some of your old guests can't be taken care of well, right?"
"Yes......"
"Some old customers don't want to order green wine and your roast lamb every time they come, right?"
"Yes......"
"In fact, they still come to the drunken building often, but it's because they're used to everything in the drunken building, including the taste of the dishes, the service of the guys, the layout of the store, and even the tables and chairs they sit on, etc., aren't they?"
"Yes......"
"Then do you think the new restaurant is still called drunk and stopped, is it okay?"
“…… It's good, but it's different after all! Bao'er was a little confused by the question, and finally sobered up a little.
"Then you try to make it the same!"
"Huh?!"
Yang Qing smiled and said: "Do you still want to decorate the new restaurant, even better than the drunken park, and then invite a few famous masters to think about a few new dishes......?" ”
"That's right! Childe is really as wise as a torch. Nowadays, almost all new restaurants are opening in this way. Bao'er looked at Yang Qing with some admiration.
"But if you do this, will you be able to fight those two time-honored brands?"
"That'...... So what to do? ”
Yang Qing tapped his fingers rhythmically on the tabletop and began to speak: "In addition to the dishes, taste, portions, store layout, and style of tables and chairs that I mentioned at the beginning, you can even customize a set of clothes of the same style and color for your buddy, and wear them from opening to closing, even the placement of tables and chairs can be the same as those in Changle Fang!" In addition, the newly invited master and buddy, before the opening of the first to the drunken stop building to do a period of time, let the old master and the old man take a good belt, and when the new number opens, the old and new masters will sum it together, pick out the shrewd and capable, smart and clever, and send the good ones to the new number! The signboards on both sides should also be as consistent as possible, and you, the owner, will stay in Huaiyuanfang in the west of the city during the opening of the new account......"
Yang Qing became more and more excited, Bao'er listened carefully at first, and then simply began to write down the pen and ink on the table.
"Oh, you can also find someone to print some consumption coupons, discount coupons, no matter the old number or the new number, as long as you spend a certain amount of money, you can give him one, and you can use it as a cash settlement in the drunk parking building in the future, regardless of the new number and the old number......"
Then, Yang Qing moved out the common promotional methods and advertising methods in the catering industry in later generations, as long as he remembered, what special prices, buy gifts, coupons, coupons, lottery sales, and free tasting of new dishes......
If it weren't for the difference in the industry, Yang Qing almost even said the membership system, the points system, and VIP.
After talking for half an hour, Yang Qing stopped the foaming lecture, poured a cup of tea, looked at the stunned Bao'er, and added the last sentence in his heart:
"Believe in the power of chains! believe