Jinyi Wei is actually called Jinyi pro-army, even if it is the fan of Dongchang, he is just a slave of the emperor's family, and the emperor wants to rule this boss's empire, even on the surface, he is often loose externally and strict internally. When something happens, often the first one takes Jinyiwei and Dongchang to blame them for being arrogant and wantonly looting the people. Instead, they are appropriately tolerant of the people, but they pay more attention to corrupt officials and cruel officials. First, where their responsibilities lie, to catch one that has oil and water to fish, and merit to build; At the same time, it can also allow the people to get proper comfort, so as not to poke out the basket for themselves, so that the world will be peaceful.

This explanation is the most reasonable, and Mao Yulong recognized this truth.

But Zheng Hongda said another reason: "Although Jinyiwei and Dongchang are lenient to the people, after all, they belong to the imperial court, and of course your small bookstore is not in their eyes, but trading like my brother and I is the most important thing." For example, in your place, they just took the money and left, but in my place, they sit and sit on duty, come and go at a fixed point every day, listen to the words and deeds of diners, and don't talk about state affairs, which is their creed. ”

Xu Jie's business is actually not small, so in his place, there are also Jinyi guards on duty, and their official duties are not only to collect money, but also to monitor the voices of the people, which is also their duty.

Based on the above opinions, after thinking about it for a while, Mao Yulong realized that the bookstore of the second brother Wang Zuoren was still very small, and he was not in the eyes of Jinyi Wei at all.

"We are about to make the bookstore bigger, in this era when we are likely to be convicted for our words, we must adapt to the situation, and we can't avoid the eyes and ears of Jinyiwei, so we will take the initiative to surrender, no, we will take the initiative to invite Jinyiwei to work here. In this way, not only can we take the initiative and get closer to each other, but more importantly, they are on duty, in case something goes wrong with our newspaper, there are also Jinyiwei to excuse us first, which is the best policy. ”

Xu Jie clapped his hands, "Fourth brother thinks about the long term, this thing should be done in this way." ”

The other two certainly agreed.

Because Zheng Hongda is a person from all over the world, of course, he also has contacts with Jinyiwei, so this matter will be handed over to him, and no matter what, he must get a Jinyiwei fan who is not annoying to come to work.

Zheng Hongda agreed and immediately went with some snacks and gifts.

I observed the books in the shop, and there were some four books and five classics or something, and there were also some miscellaneous books, and there were even some poetry collections and miscellaneous prose published by the literati themselves. This is all at your own expense, some of them are given away, and some of them are stored in the shop for sale. However, relatively mainstream printed materials only account for a minority, and if you look at it, you will find that the Four Books and Five Classics are engraving printing, while those miscellaneous notes and the like are movable type printing.

After looking at the outside, I went to the workshop inside.

The workshop is not small, but most of it is idle, and a few workers are doing it leisurely, not that everyone is lazy, and there is indeed nothing to do. Seeing the three of them coming in, they all got up to salute, Wang Zuoren greeted everyone, and then introduced Mao Yulong to everyone, "This is our new owner, and it is also my fourth brother, everyone come to see the ceremony." ”

Everyone came over with surprised and puzzled expressions, and they called the four owners one after another.

Mao Yulong returned with a smile, "Hello uncles and brothers, you continue to be busy with yours, I'll take a look." ”

Everyone dispersed and continued to do what they were doing.

After turning around, Mao Yulong understood why the Four Books and Five Classics still used time-consuming and laborious engravings, while the others used lead movable type. The frequency of engraving is large, a engraving plate can be used at least 100,000 times, and the texture of the lead movable type at this time is soft, and it can only be printed a few hundred times before it is melted and re-cast.

Back to the second brother's account and office, Mao Yulong opened his mouth first, "The space is still enough, but the manpower needs to be increased, and our newspaper started with one every three days, but in the future, with the increase in the amount of information, it will become one a day." ”

This is good news, but Wang Zuoren is embarrassed, "of course one a day, but I am afraid that the printing and casting words will not be able to keep up, especially the large amount, it is estimated that the lead words will be changed several times a day, but it is difficult." ”

Mao Yulong poured tea for the two elder brothers, and said, "The lead is soft, so I can't use it, but the younger brother knows that there is a person in a country called Germany in the west of the country, and he also prints in lead." However, his lead is mixed with antimony and tin, which becomes an alloy, which not only maintains the softness of the lead lettering, but also avoids the deformation of the lead character after repeated printing and use, and my brother can use it. ”

Wang Zuoren thought about it for a while with the tea, and suddenly patted his head, how could I forget this method, copper is soft and can't be cast, but with the addition of tin antimony, it becomes bronze, and it becomes hard, this method is really good. Then he looked at Mao Yulong, "Since you know this, you also know the ratio." ”

Mao Yulong shook his head, "I haven't been to Germany either, and I don't know, you have to test and figure it out yourself." "To know is to know, not to know is not to know, Mao Yulong doesn't want to pretend to be a big-tailed wolf, that will mislead people.

Wang Zuoren said, "I will quietly experiment at night, and once it succeeds, it will be the secret of my Wang family." ”

Mao Yulong would like to criticize his heinous and heinous ideas that hinder scientific and technological progress and social and cultural progress. But then I think about it, it is the quality of this lead type that is now restricting the rapid printing of large quantities, and once this bottleneck is broken, rapid refurbishment printing becomes possible. And your own newspaper distribution method cannot be hidden, and in the blink of an eye, it will be learned by many bookstores, so you will have countless competitors. If you want to make money, you have to have a monopoly. Well, in order to make money for yourself, then put away the idea of contributing to all of humanity and accept this outrageous secrecy.

The method of distribution is already there, and all that remains is how to attract people and expand sales.

"It's just copying and printing the Di newspaper, that is, we have others too, and everyone buys whoever they buy, and it's not competitive." Xu Jie, who is deeply involved in business, said the disadvantages of the current newspaper: "If you want to do something, you can do something that others don't have, such as getting some lace news, gossip or something." ”

Wang Zuoren was a literati, and when he heard this deviant proposal, he couldn't help frowning.

Mao Yulong said with a smile: "It's harmless to publish some lace news, as long as you grasp a degree and don't deliberately attack people." ”

Wang Zuoren thought for a while, "Then this matter must be handled by myself, and it must not be vulgar." ”

"Also, send a few people to the market every day to inquire about the prices of various materials and publish them, so that it will attract a group of businessmen to buy, this is a huge crowd, and the sales will definitely double."

Mao Yulong slapped his hands, "Big brother is really shrewd, this is the method." ”

Xu Jie was proud.

"Then my White Snake Biography is now serialized in our newspaper, and then I will invite a few writers to give them a certain amount of polishing to ensure that our newspaper is serialized every day, so that it will attract a group of book lovers to follow."

"If you can publish the news of some merchants' new products, well, do a promotion, and charge some fees, for example, my store has just entered a batch of Northwest millet, golden and delicious, is this another lot of income"

Who said that the ancients had rigid and stubborn brains, take a look at the current appearance of Xu Jie's profiteers, and you will know that the ancients' brains were very flexible, but they just lacked a platform to show them.

"Advertising for the sale of some houses for rent is another huge income." Mao Yulong proposed again.

As a result, he and Xu Jie said a word, and they actually made the current simple newspaper closer and closer to the newspaper of later generations. In later generations, the most profitable industries were the first of the media information, the world's top 500, newspaper tycoons accounted for a large share.

If the current newspaper captures this spirit, the daily progress of the gold is by no means empty words, Mao Yulong also followed the tide in a blink of an eye, steep and rich, think about it in his heart like a bird flying to the sky.

As a result, a slingshot knocked down his flying bird, and Wang Zuoren unhappily interrupted the two of them to continue looking forward: "It's okay to make money, but I will never allow my newspaper to be stained with copper stench, and the spirit of being a human must still be adhered to." ”

Okay, okay, let's not talk about copper smell, let's talk about "Qinggao" The second brother is right, we must make our newspaper a position for educating the people, a study class for the words of a saint, and a lecture hall for advocating benevolence and morality. ”