Chan's Pawnshop.

Facing Zhao Cheng, who soon came to taste a hundred strokes, the old Chen, who was known as facial paralysis, actually twitched his cheeks a few times. It was like he wanted to express his surprise, but his facial muscles didn't cooperate, and he lost his function because he didn't understand it for too long.

Zhao Cheng felt that this old man was in a bunker.

"Brother Zhao, how much did you make from the hardcover book listing this time? I heard that it was sold short on the first day. ”

The big-shouldered thug asked with interest.

"Not much, not much, about seventy."

Zhao Cheng waved his hand, postponed all the formalities handed over by Lao Chentou, and paid off all the arrears.

Now it is equivalent to Zhao Cheng himself owning more than 130 "huge sums".

After completing the formalities, Lao Chen raised his book and ignored people, but Shaoqing saw that Zhao Cheng was not leaving, and Lao Chen put down the book again and looked at Zhao Cheng expressionlessly.

Zhao Cheng looked like a loser and said: "Lao Chen, how much are you willing to spend to buy out the follow-up publication and operation rights of the hardcover volume of "Lanruo Temple"?" ”

Lao Chen and the thug looked at each other.

Then the thug said with bad intentions: "The hardcover book was listed without notifying us in advance, I personally think that it has affected the serial income of the tea shop you sold to us, how do you explain this?" ”

Zhao Cheng said: "You pull it down." Heshun Tea Shop listens to what group is serialized, you know better than me. You know better what group is buying hardcover books, and these two groups are not different. People who have already bought books will never have the time and energy to tell stories to the poor, that's for sure. ”

Seeing that Lao Chen nodded slightly, expressing his approval of this statement. The thugs will not talk about it anymore.

Next, after Lao Chen began to dial the abacus, he almost gestured a finger at Zhao Cheng.

The thug replied on his behalf: "One hundred times per episode, buy out the follow-up publication income of the hardcover volume of "Lanruo Temple"? Publish an episode for an episode, and the contract will automatically end when the story ends? ”

Zhao Cheng nodded decisively.

Big customer, definitely big customer!

Although Lao Chen was expressionless, he felt that Xiao Zhao was really not covered, and he was indeed a high-quality customer.

Snapped out another piece of protocol on the counter. Khan, this old guy has almost any agreement, or he is good at calculation, and he already knows that Zhao Cheng will sell out this business, so he prepared the agreement in advance.

Zhao Cheng looked at it and said, "Lao Chen, if you have one episode in one hundred times, you will definitely be punished by God, do you know about this?" ”

Old Chen Tou rolled his eyes and withdrew the agreement, ignoring Zhao Cheng.

Zhao Cheng said: "Okay, count you ruthless...... If you buy out at this price, of course you will lose money in Chizhou City, for example, you will also lose money if you are serialized four times a month, but you just say, you have the resources and channels to operate in other nearby counties, and I don't have it, right? ”

The big-waisted thug frowned and said, "Are you selling or not selling?" ”

"Selling is to sell, and it is impossible not to be a loser in this life. Speaking of which, my interests are basically maximized, and the remaining interests are not something that my ability can eat, so of course I have to give way. ”

Zhao Cheng complained while pressing his handprint, and completed the outright sale agreement of the publication proceeds of the physical book "Lanruo Temple".

Lao Chen Tou and the thug looked at each other again, this guy has to complain almost every time, and the interesting thing is that he is indeed a good loser.

Zhao Cheng still didn't leave, and said: "Now that I have paid off all your debts, I have one hundred and thirty yuan of my own assets, and I also hold two outright contracts for the sale of "Lanruo Temple", as an endorsement, how much can you lend to me?" ”

Lao Chen began to tick and tick again, and began to dial the abacus, and the people who watched were dazzled.

After a while, Lao Chen gestured four fingers.

"Four hundred."

At the same time, Lao Chen took out the loan agreement again and handed over the brush.

Zhao Cheng took a look at the interest rate and lowered.

The thug explained: "After many cooperations, you are a high-quality big customer of my firm, and while you have accumulated character, it means that the business risk of my Chen firm on you has been reduced, so the interest has been reduced to two points." ”

Zhao Cheng looked at it for a while, and decisively pressed his handprint, so now, the cash flow in his hand has expanded to more than five hundred......

For Zhao Cheng, "Lanruo Temple" is just testing the waters, interests are not the goal, creating gimmicks and making fame is the original intention.

The real benefit is to use the larger cash flow now to run the next script "Happy Three Kingdoms", which is already in the works.

Zhao Cheng had long discovered the preference of these Xiaobai for the story of the Three Kingdoms, and also discovered that almost all the tea shops in this era were popular to speak the Three Kingdoms script, and the audience was large and large, but there were hundreds of story versions, but they were all bad without exception.

And the income of the Happy Three Kingdoms largely depends on the popularity of "Lanruo Temple".

It is impossible for Zhao Cheng himself to operate to the current level of popularity, only Lao Chentou, a profiteer, has such resources and channels, so he will do his best to operate if he sells it to him.

So the more money he makes, the greater the expected income of "Happy Three Kingdoms" that Zhao Cheng is brewing.

The reason is similar to that of later generations, at the peak of Tomato Cheng Dong's new book before there was a shadow, there were game companies in advance who bought the adaptation rights for tens of millions, and the price was set according to the popularity of their old books, and there was also a premium effect generated by the influx of capital.

It's not that Zhao Cheng has to be in this industry to make money, it's just that Zhao Cheng's ultimate goal is not money.

In the Northern Song Dynasty, which was the most important text, whether you wrote a book and said how many people knew about you and how many fans there were were too many important compared to other dynasties, and it was no longer a question of economic interests.

To a certain extent, this is also a card to avoid death, and after the great writers who wrote books and spoke had a considerable reputation and audience, they basically would not die in the Northern Song Dynasty.

This is the Great Song.

In a feudal society where capital is abundant, and which is most likely to trigger industrialization and least like a feudal society, the root cause is that it is too pathologically tolerant of readers. So as long as the right to speak exists for the old Confucian believers, it will always be difficult to cross the last threshold of industrialization.

Under the guidance of the ideology of "those who have machines must have scheming", and under the restriction of the corrupt aura of the weak Song Dynasty, it is difficult to avoid the situation of being raped by the Hu people. If it's any other time, it doesn't matter, in fact, you can't die even if you are hit by a few days, but this year is basically terminally ill, and it won't take many years for the Jurchen wolves to enter Tokyo.

Industrialization is not as simple as drastically reducing the price of basic raw materials and centralizing the training of peasants as workers on a large scale. It is true that with these two points, it can be called industrialization, but it is, and someone has to listen to you and believe you.

If you want them to listen to Zhao Cheng, you have to let them know Zhao Cheng first, and then slowly accept it, and then like Zhao Cheng. Otherwise, it's just a no-brainer.

That's why, even if Liu Dutou has a knife, he can't manage the group of people who serve, and people don't listen to him and don't believe him. However, they slowly believed Zhao Cheng later, and this is the difference.

In that small scene of river engineering, Zhao Cheng is the industrial model. Lao Liu is the feudal model.

The root cause of the paradigm shift lies in the mind. So he returned to the literati who mastered the pen, in fact, this is what the literati should do.

There are two kinds of struggle, one is asymmetry, that is, not to spray with Xiucai, and send a soldier to beat Xiucai's mouth crooked. But apparently the Northern Song Dynasty did not have this kind of soil at all, so there was only another kind of mouth-to-mouth, which was manifested in the party struggle of the literati in the Northern Song Dynasty.

Zhuangzi Huizi's mouth cannon between these two bars will never win or lose, and in the end, no one can convince anyone. The difference is in the influence, simply put, how many people listen to you and how many books there are.

This is the importance of writing books and sayings.