Chapter 97: What Can a Newspaper Do?
After half a month of preparation, the sample of the first volume of the "Complete Book of Agricultural Administration" has come out, and it was sent to Chen Ji for "proofreading", and he personally sent it to Xu Ge Lao, and three days later, it was officially sold to the public, but in terms of quality, it was more streamlined than that given to Ge Lao. To put it mildly, this kind of book is very difficult for anyone to pay for at present. Although Chen Ji had been building momentum for this publication for a long time, he almost persuaded Xu Ge to come to the book distribution site and hold a book signing party.
However, in order to show that he attaches great importance to this matter, Chen Ji went to the Zhizhi main store early in the morning and personally put the new books on the shelves. In addition to this first volume, he intended to print the rest of the content directly in the newspaper. After all, now his newspaper has taken the line of Qingzhou Station, and he has an official body, which is equivalent to filing a case in the official government. Moreover, at his suggestion, Qingzhou Post played Chen, relying on the role of its post station in transmitting news, and set up a new organization specializing in managing the newspaper business.
Jokhang is a person who knows the words behind every post station, and out of fear of the embroidered guards, no one dares to stand up for a while. Therefore, Chen Ji's newspaper has opened the market in Qingzhou, for the upper class, most of them have developed the habit of reading newspapers every day, for officials, the daily newspaper will do some things that have happened recently, do some descriptions without any feelings, between the lines, plus the last paragraph of the so-called "commentary", but also give the officials a feeling of "today's behavior guide", plus the background of Qingzhou Station, even if it is "plain" information, it makes people willing to think a little more.
As for the middle and upper class gentry, they can subscribe to different kinds of newspapers according to their own preferences, merchants can subscribe to "business newspapers", readers can subscribe to "article collections", and even some deep boudoir women can choose to subscribe to "week", of course, this is still a "gray" business of newspapers, which can only be purchased by acquaintances, which is also due to the accumulation of "Stone Records" when it was printed. This makes Qingzhou have the saying of "week", which can be regarded as a superficial trace.
Qingzhouyi finally didn't have to tighten the belt to live during this time, and turned a blind eye to this. Anyway, for them, collecting all kinds of information is a first-class thing, and there is nothing wrong with some inconsequential shaking out to make some money. They are not welcomed by this "yamen", that is, the silver given by the imperial court every year, most of the time it depends on what the local government thinks, and if they are in a good mood, they will probably give some, and if they are in a bad mood, they can only rely on themselves. Moreover, they have no place to cry about this "arrears". Who made it too ruthless to collect those who were in power? But where the responsibilities are, there are clear requirements from above, and the amount is set every month, so they can't help but work hard.
Now it's really a way out for Chen Ji, everyone is doing it, and they make money by the way. As for Chen Ji's so-called "premise of cooperation", for them, it is just a gesture between them. With their keen sense of smell, how could there be so-called "piracy". According to Chen Ji, piracy is sharing their money, and this kind of thing is of course unbearable for uncles and aunts.
Therefore, they have spared no effort in investigating piracy.
It is said that the embroidery guard, who is now in charge of the post station business, is promoting the promotion of this matter nationwide. Of course, Chen Ji asked Qingzhou Post to deliver the news and put these things in Qingzhou for the time being. In private, I also seriously discussed the countermeasures with Qingzhouyi, and there was probably a measure of "joining" and "regional protection". For the sake of the longevity of the newspaper industry, more details such as "to which level of authority" are still being discussed.
But no matter what, Qingzhou's newspaper industry is already thriving.
In addition, under the introduction of Xu Gelao, Chen Ji met a few "Taixi people", and by chance, he made a "Weekly Star Luck" in the supplement of that "week", which caused a lively scene in Qingzhou boudoir, so that he wanted to do it again to see if he could do a "tarot card divination". He talked about this with one of the Taixi people, the bearded man whose transliteration is named "Fa'er Han", and then promised that the bearded man could preach at his Qingxiushan farm, although the bearded man was a little disgusted that the Qingxiushan farm was too small, but Chen Ji persuaded him with the reason that "the mission must have a stronghold before it can radiate outward", so the bearded man really went into retreat to help Chen Ji "study the tarot cards". As for the other yellow-bearded man who has already given the Chinese name "Tang Chen", due to Xu Gelao's personal concern, he has now settled in Qingxiushan Farm. Chen Jiben still wanted to ask something. I had no choice but to accept my fate at the moment.
Based on such a great future, Chen Ji has specially become a "Zhizhi Reporter Squad", like an embroidered guard on the bright side, holding the concept of "news is happening, I am on the scene at any time", which is really ubiquitous and pervasive. In addition, the comment time covering "food", "business" and so on has also become popular, Chen Ji withdrew from the "Qingzhou Food News", in addition to introducing each restaurant, but also on the first day of each month, according to the previous month's "business situation" to make a bunch of lists, there are "the most popular restaurant list", "the most popular chef list", and there are also various lists starting with "top ten". It has simply changed the way Qingzhou people choose restaurants. At the same time, it also cooperates with some restaurants that have been on the list for a long time, which is equivalent to spending money on advertising. This fed a group of "food journalists".
Chen Ji relied on the newspaper to start his own business, on the one hand, because the industry is fresh, on the other hand, because of the hostility of Qingzhou shopping malls to him, now he released a signal, not clearly involved in a certain industry, just to do a kind of "auxiliary", especially a number of merchants who cooperate with him have achieved good development, and the reputation has gradually established some. In addition, the "Chen Ji" under Chen Ji's name has only one "Yanzhifang", a "silk" business with three or five stores, and a "restaurant" that has not opened for a long time. In the past few months, the reason why I offended Qingzhou businessmen was, in the final analysis, because I helped "Lao Chen" ensure the price of grain.
Such a "filial son" rhetoric gradually spread, and Qingzhou businessmen are also reflecting on themselves in private. In particular, some merchants who have avoided losses because of the analysis of the "Business Daily", if they can't erase some large households, I am afraid they will have to come to the door with wine to ask for cooperation.
At the beginning, Chen Ji also set up a few typical examples, and none of them were those shopkeepers who defected to his name.