The plan of the year lies in the spring. If you can't find a countermeasure now, it's best to close the carpentry shop directly.

In Bianliang City, there are guilds from all walks of life. Naturally, there are also carpentry shops. The leader of this session is Li Wei, Li Gang's younger brother.

Seeing that the business of the carpentry shop is like Wang Xiaoer's New Year, and every year is not as good as the year, how can Li Wei not be in a hurry?

There are dozens of large and small merchants in the wood shop, all of which rely on the guild to eat. As the head of the regiment, as the speaker of the Bianliang Wood Ware Company, he has to plan for his subordinates.

Even if you don't plan for others, you have to plan for your own family. His family's shop is the second largest in the guild, second only to the "old Lu family wood shop".

When his brother invited Chongshen to drink, Li Wei was not idle, he gathered everything that the big and small owners of the wood shop could summon, and set up a banquet in Taibai Building—everyone talked while eating.

"School Shulang," before he could finish the food and drink, someone couldn't help but speak first: "We have to come up with a charter today, and this matter must not be delayed any longer." There are dozens of people in my family, young and old, and they can't open the pot. ”

Li Wei has an official body, he is the scholar of the Great Song Dynasty. But that's just an official rank. Now he has no actual dispatch, that is, there is nothing for him in the officialdom.

"School Shulang," someone spoke, and there were many followers: "This year has been too tasteless." In previous years, the store was not crowded with customers, but this year, my buddies are almost idle. ”

"That's it, if you want me to say that the IKEA supermarket is here to stir up the situation. He also drove wood, but he never worshiped our mountain at all. The head of the group, this matter can't be easily spared by his family. ”

One of the characteristics of the agricultural era is that there is relatively little communication between industries. For example, those who buy and sell porcelain and those who make furniture must have no intersection.

And in the 21st century, there are invisible connections between all walks of life. For example, they are still engaged in porcelain trading and furniture, and they are all a complete industrial base behind them.

Whether it's porcelain or furniture, it's just different styles of flowers in the flower bed. The soil in which they live is the same.

The Great Song Dynasty was completely different from later generations at this time, because there was almost no need for communication between various industries, so there were naturally barriers.

Businessmen are profit-seeking, and the construction of this barrier is conducive to the overall development of the industry. Therefore, all walks of life have their own guilds, and if a new merchant wants to join this industry, he must go through the consent of the head of the group and the guild, otherwise all kinds of difficulties will come.

The IKEA supermarket built by Jia Hongxian, from the name, no one knows what it is for - at first no one knew that the supermarket sold furniture.

At the same time, Jia Hongxian has the mentality of Lao Tzu being the first in the world, and this furniture is indeed completely different from the furniture of this time and space, and she feels that she doesn't need to take care of the wooden guild at all.

If Jia Hongxian had visited Li Wei before the supermarket opened, maybe there was still room for things to turn around, but now, he would have almost completely torn his face.

Especially Li Gang's anger towards the Zhi family has reached its peak because of the incident in Youzhou - in his opinion, the Zhi family is the An Lushan of the world, so this makes the contradiction between the two irreconcilable.

After the banquet began, the atmosphere became more and more enthusiastic as the wine was drunk one by one, and the emotions of everyone became more and more excited.

"School scrivener, let me have an idea. IKEA does not follow the rules of the Beijing carpentry shop, we went to Kaifeng Mansion to sue them! ”

"What. We are a business house, and we are in business. Which bank do you think will have a problem to ask the yamen to solve? That's not shameful enough. If that's the case, our wood shop might as well just break up. ”

Without Levi opening his mouth, there were immediately sensible people who refuted this fool-like solution.

"It can't have anything to do with the government." Levi shook his head and rejected the solution.

Just kidding. If you want the government to solve the problem of a guild, what is the use of being the head of the regiment? Wouldn't it be better to directly let Kaifeng Mansion Yin be the head of the group?

This will make other guilds laugh, you have no ability in the carpentry industry, and you can't manage your own one-third of an acre.

"School Shulang, it's better for us to block the door of IKEA so that he can't do business."

"Nope." Levi didn't even think about it and vetoed this method again.

Send someone to block the door, are you blocking your family, or are you blocking the people of Bianliang? Now the people are begging to sell their furniture, and the furniture in the huge supermarket is simply not enough for the people to buy.

Do you dare to block the door and not be beaten to death by the people?

Idea!

"Xiao Shulang, no matter what else, let's first fold the family to take out the profits of this period to subsidize our losses. He makes money alone, and all of us have no money to earn, and there is no such reason in the world. ”

"Well, you can try it." Levi nodded slightly.

Although this method seems outrageous to outsiders, it is not too unreasonable in terms of the guild.

You are a new merchant, you come up to make money, and you don't even say hello to the guild, you are breaking the rules. If you break the rules, can't you lose some money?

"But what if the Zhe family refuses to pay?" At this time, the owner of the old Lujia carpentry shop spoke.

The old Lujia woodware shop, with an old word in front, is to show the long history of the family.

The owner of the carpentry shop is naturally surnamed Lu. Lu Yanei - Lu Yu, his ancestor is the famous Lu Su, and his father is Lu Baineng, the governor of Qianzhou.

His shop is the largest carpentry shop in Bianliang City, and everyone is proud to be able to buy a piece of furniture from his shop.

It's like in the seventies and eighties, the same bicycle, and you had to buy a permanent license to be considered a luxury car - a luxury bicycle at that time.

But after so many years of glory, this shop was finally defeated by Jia Hongxian's men.

Not to mention those new furniture, it is Jia Hongxian's IKEA supermarket itself, which far exceeds the old Lujia wood store.

After all, there is a thousand-year gap between the people of this time and space and the future generations, so the scale of the store, that is, the construction area and the usable area, are not particularly large.

And Qin Mu has only been here for more than two years, not to mention that he often returns to the afterlife, so he is not limited by the pattern of this time and space at all. The IKEA supermarket, from the beginning, was modeled after the IKEA of later generations.

That's a scale that overshadows all the stores at once. Add to that the fact that the supermarket uses a lot of glass – even the roofs are glass, and the market itself alone is enough to attract customers from all over the world.

Lu Yanei felt that he had been hit multiple times, but it was a pity that he was not a particularly capable person - otherwise the head of the regiment would not have been Li Wei's turn, so he couldn't come up with a solution to the problem.

Now some people say that they want to pay for it, and Lu Yanei instinctively feels that this is not realistic at all.

What can you do with him if you don't pay for it? After all, they didn't even join the guild. To put it bluntly, the Zhe family is not afraid of us.

"Lu Yanei," Levi nodded, reassuring everyone, "What you said is also very likely." The Zhe family doesn't even pay attention to the official family, let alone us merchants. ”

If you can get some eye drops, you can get some eye drops! Levi knew that his brother was collecting evidence, so he could go to the death of his family. He had to help as much as he could.

"School Shulang, is there no way we can do it with him like this?" Someone couldn't hold their breath anymore.

"It seems impossible to deal with the Fold family, and it seems impossible to win over." Levi stood up and looked around at his peers: "We can only do this with them." it to the end! ”

"School Shulang, what do you say?" Lu Yanei hurriedly looked at Li Wei, as if Li Wei was the answer.

"Price reduction! We sell at a discount. If you can't get eight percent off, you'll get seven percent off, and if you can't get seven percent off, you'll get six percent off. ”

“……”

For a moment, the scene cooled down. This idea sounds like suicide!

One fold, that's not for nothing?

"What? Reluctant? Li Wei stared coldly at the one who dared to speak: "If you don't sell furniture, are you waiting to die?" It's not that you haven't been to that market, and the furniture of the folding family is better than ours? ”

The man was glared at by Li Wei and immediately shut up, lowered his head, and didn't dare to look at the head of the group again.

Everyone didn't dare to speak out for the time being. Levi has absolute authority in the guild.

"The furniture of the folding house is all new, and it is indeed more comfortable and convenient to use than our old furniture. This is one of them. The second is that the furniture of the folding family is cheaper than ours. People's furniture is good and cheap, is there any fool who would buy our furniture? ”

"Yes, the school scrivener is right."

"Alas, really, other people's things are so good, even my wife wants to buy a set of lark furniture."

"I also want to buy a set for my mother, but I can't get the number."

“……”

All of a sudden, everyone at the table opened their mouths to complain.

"Ladies and gentlemen," Li Gang saw that everyone was almost done, so he clapped his hands lightly, gathered everyone's eyes, and continued: "Since we know the advantages of others, and we can't shake them, don't we do anything, just look at others to get rich, but we have to wait for death?" ”

Now everyone came to their senses. Yes, other people's furniture is good for other people's business, we also have to eat, we have to live! They could only look at the leader of the group again, hoping that Levi would show them a clear path.

"So we're going to cut the price, we're going to get a discount. Severely discounted. We have to keep the price lower than the price of the fold home, so that customers will buy our furniture. ”

"School scrivener, then we will pay for death."

Who wouldn't be on sale? The point is that you lose money by doing so! There are people who kill the head of the business, and no one touches the business that loses money. Who wants to lose money in business?

"Losing money? This is temporary. Levi looked at everyone and smiled slightly, as if he had defeated the Zhe family. This inexplicably gave everyone some courage.

"We bring customers over at a low price, so that the business of the folding family cannot continue. He started such a big shop and made such a luxurious decoration, and the initial cost must have been huge. Once his furniture cannot be sold, it will inevitably lead to difficulties in cash turnover. At that time, it was the opportunity I was waiting for. ”

"Brilliant plan!" Immediately, someone chimed in. Levi's method is to kill 1,000 enemies and lose 800 himself, but it is also a method. It's better than doing nothing and waiting to die.

"School Scholar Lang is talented!" There is no shortage of sycophants.

"But, Xiao Shulang, looking at the current price, my family's goods will be sold at least three discounts. But if it's three folds, I won't have any money. ”

It is also necessary to bet the cost of making furniture. Small merchants simply don't have that much capital to bear the cost of 800 self-losses. With a loss of five hundred, he died first, and he could not see the enemy fall at all.

"Don't be afraid, I'll carry you." Li Wei took a big bag: "If the money is not enough, even if you come to me to borrow it, I will make up for the shortfall." This time, for the sake of the guild, my Li family will do their best, and I don't want any interest from you. ”

"Good! School Scholar Lang Gaoyi! ”

Levi was able to do this for the guild and give everyone a loan without a penny of interest, this is simply a saint!

The people of the guild seemed to have discovered Levi's true face at this moment. This is still a businessman, this is obviously the Buddha!

Finally, there was a way to do it, and everyone finally dispersed with half expectation and half worry. If there is a price war, they have to go back and prepare.

After Li Wei sent off the last colleague, he did not go home, but returned to Taibai Mansion again, asked for two new dishes, a pot of wine, and poured himself a drink.

This move is beautiful on his own.

These idiots, do you really think that a discount can defeat the Fold family? Dream on. Even if you don't sell a piece of furniture, people can earn a lot of money and money just by cigarettes, so why don't you care if you discount it or not.

You just give away the customer's furniture for nothing, and you don't care.

Li Wei clearly knows that the furniture of the folding family and the furniture of the carpentry shop are not the same way at all. He is a person who has been to Wujiazhuang. Although Levi had never entered the factory, the lively docks, crowded merchants, and clean streets gave him a new feeling.

The school secretary of the Great Song Dynasty feels that this Wujiazhuang does not look like the territory of the Great Song Dynasty.

There was no sense of familiarity here, but the more he treated, the stranger he became.

He saw a shipload of wood, ore, grain, and fruits—Ren Wai had not given up his fruit business—and all sorts of sacks and baskets that he didn't know what they contained—were unloaded at the wharf of Wujiazhuang, and then all sorts of fresh gadgets were loaded onto the cargo ship.

Although Wujiazhuang is not big, the wharf is very large - Qin Mu has already widened this place, and at the same time, according to the experience of later generations, combined with the situation of this time and space, it has been effectively rebuilt and managed. Otherwise, it is really impossible to handle the flow of so many goods, raw materials, and personnel.

Li Wei felt that this Wujiazhuang wharf was comparable to the wharf in Shangbianliang City.

With this intuitive understanding, he naturally knows how deep the strength of the Zhe family is.

These people who rely on wooden tools are not opponents of others when they are tied together.

Therefore, Levi's goal is not to break his family at all, but to be a fellow carpenter.

Once the carpentry shop starts to sell it, it will definitely attract customers to come over - of course some people will buy it when it is cheaper, after all, most people in Bianliang City still lack furniture now.

Such a discount sells quickly, and those who refuse to discount will follow the trend - otherwise everyone will sell out, and they will still press the goods, won't this be eliminated by the guild.

Everyone sells together, and they sell at a loss.

In this way, there will inevitably be people who are short of money, and they will borrow it from their own door. That's what Levi wants. His thoughts, like Xiangjia's, are to ask for collateral.

He will ask the same industry to use his own shop as a mortgage, and when the time comes, he will catch it all in one net, so that the carpentry shop will change its surname to "Li", and from then on, the Li family will really become the first carpentry shop, and the old Lu family will be trampled underfoot.

And the premise of all this is to make the IKEA supermarket disappear completely.

If this supermarket is still there, then the discounts of the carpentry store are useless at all. Even if all the furniture is given away to the guests in vain, then what? Is there still value in the woodwork shop? The furniture made again is not comparable to others. It's not that no one buys it yet?

So the IKEA supermarket had to be closed and no longer existed in Bianliang. Not even the whole world. If you want to exist, you can only change your surname to "Li" and then open the door.

Levi made this seemingly crazy plan, but he was actually very calm. Because he knew that the eldest brother was collecting evidence, and he had already contacted enough people, and when the time came, the court would work together, and even the Fold family would not be able to resist it.

He knew what the official family was most afraid of.

Zhao Ji is most afraid that the military leader will take away his country, and the family has already taken too big a step.

Liu Guangshi of Fengzhou had already come up, saying that the Zhe family sent troops without authorization, lightly provoked the border, and took Ningbian City without the permission of the imperial court.

At the same time, Qingzhou Zhizhou, as well as Mizhou Qin Hui, all had their own private collusion with the Jin State.

Thousands of people pointed out, and died without a problem. This time, the Fold family is definitely going to be completely finished.

At that time, even if this IKEA supermarket still exists, it will have to belong to the "Li family".

Hmph, fight with my brother, you are still far from breaking the family!