Chapter 486: News Hype
After hearing these words, Chang Wen was secretly shocked, but he didn't expect that this Li Dongjia was so unsympathetic, and he had categorically vetoed it before he had even discussed, so how should my uncle deal with it?
Cui Wenqing's fingers tapped the teacup rhythmically, his expression was still as calm as just now, not in a hurry, and after Li Nanguang put down the teacup in his hand, he said with a smile: "Li Dongjia's words are really great!" No wonder the daily circulation of the Luodu tabloid is only two or three thousand, which is far from a newspaper giant like the Henan tabloid! ”
Hearing Cui Wenqing's implicit ridiculed words, Li Nanguang's face changed slightly, and his tone became unkind: "Cui Gongzi, as the saying goes, buying and selling is not benevolent, and I really can't help you with your affairs and the Luodu tabloid, so I hope you can also understand, if you say these sarcastic words again, please forgive me for sending off guests." ”
Cui Wenqing shook his hand and smiled: "Li Dongjia, don't worry about it first, there is a word below, please listen to Sizhi." ”
"Okay, you say." Although Li Nanguang put on a listening appearance, he had already decided in his heart not to wade into troubled waters, so there was a lot of perfunctory meaning in his words.
Cui Wenqing said solemnly: "Since Li Dongjia is running a tabloid business, I would like to ask you a question, how can the circulation of tabloids be increased?" ”
Li Nanguang thought that Cui Wenqing would speak out and continue to persuade, but he didn't expect that the topic was above the circulation of tabloids, and he was a little surprised for a while.
However, the question asked by Cui Wenqing was something he often thought about, so he replied without thinking about it: "According to the following opinion, tabloids should win the trust of the people with true reports, publish news at a faster speed, work steadily and steadily, and operate properly, so that they can have a good reputation, and how can they get an increase in circulation." ”
Hearing these words, Cui Wenqing shook his head and said: "The way Li Dongjia thinks can only be the right way for tabloid development, but in today's Luoyang City newspaper industry and fierce competition, dare to ask Li Dongjia how you can publish news and publish newspapers more quickly than other tabloids?" ”
Li Nanguang's brows furrowed when he heard this question, and he sighed lightly: "This question is also a place that I often think about, but it's a pity that my Luodu tabloid has been established for too short a time, and the source is very single, so it is really far from teaching other tabloids." ”
Cui Wenqing said with a smile: "Speaking of which, I also know something about the tabloids, and there is a way to ask Li Dongjia to think about it." ”
"Okay, you say!" Compared with the perfunctory attitude just now, Li Nanguang, who was aroused by Cui Wenqing's interest in how to increase the circulation of tabloids at this moment, is naturally much more serious.
Cui Wenqing said: "The origin of tabloids comes from the Tang Dynasty. It can be seen that no matter who you are, you have a gossip mentality and a desire to know what is happening thousands of miles away. Therefore, there are capable people who compile the recent events in Chang'an City into an article for the people of the time to read and understand, which is the origin of the tabloids. The events recorded in the tabloids are basically the inside story of the government, the state affairs, celebrity anecdotes, and so on. Even now, the tabloids carry news that is not out of these categories. ”
Hearing this, Li Nanguang agreed and said: "Cui Gongzi is right, this is indeed the current true situation of the tabloids. ”
Cui Wenqing smiled and said: "All I said just now that Li Dongjia's words are the right way for the development of tabloids, because these news are the life of tabloids, but in fact, people are far more concerned about this, and the news is not a one-by-one story, but can use some means to hype up the topic, so as to enhance people's attention." ”
"Topic hype?" Hearing this, Li Nanguang became more interested, and asked in a loud voice, "Dare to ask what hype is?" ”
Cui Wenqing explained with a smile: "The so-called hype is to use hot topics to carry out repeated propaganda and repeated revelations, so that the news itself has great twists and turns. ”
Li Nanguang said with a sigh of shame: "Don't hide it from Cui Gongzi, a total of 2,500 copies of the tabloid were distributed that day. ”
Cui Wenqing said: "With the popularity of your newspaper, I believe that this number should be as usual, in fact, bullying and bullying can happen all the time in Daqi, so it is not very attractive to the people, even if the Silk Chamber of Commerce is behind the Cai family, the people are not too concerned, because in their understanding, it is normal for the powerful to bully ordinary people, what a good thing!" There isn't much novelty either! ”
"However, why did the Henan tabloid report my true identity cause so many rumors and even heated discussions among the people? It lies in the twists and turns and bizarre nature of the story, because my identity has been a small common man who is bullied by others, and suddenly became the husband of the governor of the Zhenwu Army, so that it was originally the news of the powerful bullying the people, and it was also replaced by the news of the powerful bullying each other, you might as well think about it, there is a dispute between the prime minister of the dynasty and the queen of the dynasty Cai family and the governor of the Zhenwu Army, what an eye-catching thing, for the people who have been in the market for a long time, and do not hear the major events in the court, the inside story is even more interesting to them, To put it mildly, now the entire Luoyang City is full of gossip, and I want to see the battle between the Cai family and the Zhi family. ”
Speaking of this, Cui Wenqing paused and said with a chuckle: "However, after the Henan tabloid revealed his identity, whether it is the Henan tabloid or your Luodu tabloid, there is no follow-up report, it can be said that it has whetted the appetite of the people. ”
After listening to Cui Wenqing's words, Li Nanguang suddenly had a thrill, and then he completely understood, and suddenly slapped the case again: "Cui Gongzi's words are really shocking, why didn't I think of it?" This is indeed a once-in-a-lifetime opportunity! After saying that, he was pleasantly surprised, but he showed a hint of hesitation, "However, our opponents are the famous Henan tabloids and the Silk Chamber of Commerce, can we win?" ”
Cui Wenqing secretly sighed that this person was really a wooden fish head, and explained with a smile: "Li Dongjia, who said that we want to win?" ”
"Huh? If it weren't for the sake of regaining your reputation, why did you have to do this, Young Master Cui? Li Nanguang is really a little unclear.
(End of chapter)