Chapter 367: Propaganda
Jiangnan, Lin'an.
In just over a year, there is no trace of the baptism of war in this land of goodness.
The largest city in the world seems to have regained its former prosperity.
The daytime tourists are weaving, and the silk satin looks extremely luxurious.
At night, the Ji Pavilion is full of people, the literati and the chant poems, the Oiran sings lightly, and the nobles and wealthy businessmen spend a lot of money.
The displaced people caused by the war and famine are gradually crossing the river to the north, and the Wen Jifu cabinet is opening up the Jianghuai River with a situation of semi-tuntian.
Without those flowers that disturb people's dreams, the new court has also stopped the New Year's coins, there will be no more bastards such as harmony, the entire Lin'an City looks much cleaner, and the lives of the wealthy and middle-class families will naturally be a little more comfortable.
It's a little lucky.
Well, it seems quite appropriate to use this newly coined word from another plane to describe the current Lin'an people.
No one cared about the war of 150,000 officers and troops 100,000 miles south to encircle and suppress the remnants of Fang La.
No one cares about the ongoing life-and-death struggle in Liaodong, thousands of miles away in the north.
Unless someone alerts them.
Xu Shiliu was wearing a green shirt and taking Pu Luhun who was like a pug, and Shi Shiran walked into the backyard of a bookstore in the south of Lin'an City.
When the bookstore manager saw him, he hurriedly stepped forward to greet him.
This bookstore was opened by Xu Shiliu, who was the boss behind the scenes.
"Rightly." The steward whispered, "The sample of the supplement you want has been printed." ”
Then the steward handed over an eight-carat newspaper.
Xu Shiliu has no fame, but he has an official position, although most of the official posts were resigned for the exam, but the court did not take them all back, leaving him with a false title of right and righteousness, and the right to hang an official name.
He took the newspaper and first flipped through the news on the front page of the newspaper: "The Great Victory of Liaodong".
The exaggerated red font of the title occupies almost half of the page.
The content is much simpler, that is, it is a direct statement, under the guidance of the Dadu Governor's Office, Xu Shiyang led 7,000 soldiers and horses of Qi Province, eliminated all difficulties, and annihilated the 100,000 Jin army led by the chieftain Wanyan Lou under the city of Gaizhou, beheading 20,000 people, Liaodong was terrified, and the Tartars were terrified.
Content: All numbers are real.
But the hallmark of journalism is that it tells you the facts, not all the facts.
For example, the newspaper published by Xu Shiliu will not tell readers that more than 90% of the so-called 100,000 Tartars who have been annihilated are old and weak women and children; The so-called beheading of 20,000 people, of which only 6,000 were men, and less than 4,000 were armoured.
Also, although Wanyan Lou's surname is Wanyan, he is not a member of the Jin clan, he is just a system of ten thousand households, with Tartar soldiers as the general, and it is okay to say that he is a chieftain, but this word is difficult not to make the ignorant think that he seems to be a figure like the Great Khan of the Tartars.
Xu Shiliu looked at this article carefully, and then nodded and praised: "It's well written, the key points required by this official have all been taken into account, so be it for this one." ”
After speaking, he looked at the content outside the main page.
On the second page is a erotic story, in stark contrast to the front-page news of serious news.
The main content is that the soldiers of the Qi army had a super friendship relationship with the wives and concubines of Wanyan Lou's room, and it was put on a certain point in the later generations 404, and the author and editor had to drink the rhythm of tea.
If a traveler compares the articles on two pages, it will probably create the illusion that this is a joint publication of Big Pants and System Technology.......
But that's exactly what Xu Shiliu was hoping to achieve.
Because the literacy rate of the common people in this era is very low, if you want them to familiarize themselves with the new thing such as newspapers, and spread to them what they want to express, serious journalism is certainly not the most appropriate means.
On the contrary, these off-the-board moves do have obvious effects: ordinary Han soldiers have the opportunity to play Tartar nobles, they must like it, right?
What's more, the second edition also has a blood-pumping H picture.
Xu Shiliu took a look at it, the content of the second edition is further from the truth, but it is better at attracting the attention of others, and it is estimated that it will be very popular with the blind stream in the market.
That is, it will be widely circulated.
And the subtle propaganda in the story: the Tartars fled in embarrassment under the front of the Qi army, and even did not hesitate to offer their wives and daughters to beg for mercy, and even Jurchen nobles outside the boudoir of their wives and daughters blowing the flute for the Han soldiers from Qi Province and other exaggerated descriptions, which will subtly make the people have the illusion that the Qi army is extremely powerful and the Tartars can only kneel to the ground.
As a result, some restless young people went to Qi Province to join the army, looking for an opportunity to enjoy the restlessness of a Tartar noblewoman.
Well, also, if this newspaper spreads among the Zhou army, they will also have a feeling that the Qi army is greater than the Jin army and the Zhou army.
In the future, if the Xu family really rebels, it is a question whether the Zhou army dares to confront the Qi army head-on.
"It's okay."
Xu Shiliu is very satisfied with the work of the bookstore.
The rest of the paper's pages were given to others, including new poems by famous literati, praise for some good people and good deeds that matched Xu Shiliu's personal values, and short stories that circulated in the market.
Xu Shiliu didn't care much about the rest of the things, and after reading the first two editions, he casually returned the sample to the bookstore shopkeeper.
"If you don't want to make a supplement, you can't pursue too much, so let's print it like this."
"Yes." The shopkeeper bowed his head and took orders.
This bookstore was originally the private property of the shopkeeper's family, which was passed down from the grandfather's generation, but the business has not been very good, the income is not high, and it can only barely be regarded as a middle class in Lin'an.
Last year, the wind of the imperial court also blew on the head of this shopkeeper, and he was forced to pay a large amount of money, not to mention, and a daughter was taken away by the imperial court and incorporated into the team of peace relatives for the Tartars.
When the family was about to be ruined, Xu Shiliu stepped forward to save the shopkeeper's family: the young man, who had become famous in the Fangla Rebellion, bought the entire bookstore together with the printing workshop in the backyard, but did not drive the shopkeeper away, but continued to give him the money to start work and let him manage this small industry.
As a result, the shopkeeper's family was able to continue to live close to the middle class.
A few months ago, Xu Shiliu even notified Qi Province to send the shopkeeper's daughter back from Jiangbei to reunite their family.
Therefore, the shopkeeper's loyalty to Xu Shiliu is beyond doubt, and the propaganda front deployed by Xu Shiyang in Jiangnan, Xu Shiliu is not easy to come forward directly and hand it over to the shopkeeper.
In fact, the idea of combining the style of big pants with system technology was also from the shopkeeper.
Xu Shiliu just put forward his own request at that time:
Regardless of the profits, the circulation must be large, and the lowest class of the people must quickly accept the new thing of the newspaper.
In addition, the main page must be kept as a propaganda mouthpiece for Qi Province.
Now it seems that the bookstore shopkeeper is doing a good job.
"Now in this bookstore, I'll give you a dry share." Xu Shiliu said: "If you do a good job in the future, I will give you more dry shares, and even let you take back the store." ”
The shopkeeper resisted the excitement in his heart and replied, "Lord Xie Zhengyan! ”