Chapter 46: Opening a Restaurant
In the days following the royal birthday feast, a name spread at the speed of the wind.
It was an arrogant young man.
In the Luoyang Shilin, the tea shops where the scholars like to gather the most are constantly mentioned in the Wang's courtyard.
When the entire Shilin finally accepted this earth-shattering accident.
The focus of everyone's attention naturally shifted to the person behind Yu Youwei.
"Qinghe Li Xingzhou?"
"Hard-pressed Dongfang Qiu for a game?"
"The person behind Yu Youwei?
When the whole Shilin was full of curiosity about this question,
Some gossip began to circulate.
"Tobu World Chapter" rescues his brother.
"Rare Words" is famous in Qinghe.
plus the current "A Laugh in the Sea".
As a result, Qinghe Li Xingzhou spread all over Luoyang Shilin in a very short period of time.
The study, the flower hall for the guests, and the tea shop where the readers gather are in the royal courtyard.
Spend the night in the cloud room of the monks in each temple where the scholars gather.
The name spreads by word of mouth, constantly being mentioned, and constantly remembered.
As this matter is talked about more and more, the legend of Li Xingzhou also becomes noisy.
Of course, there are also some people in Shilin who can't wait to accept this result that is not easy to accept.
Of course, these people don't have much good treatment for Li Xingzhou, they just don't like Dongfang Qiu.
Of course, persimmon and big bear are the two baits that were cast out by Li Xingzhou.
What role in this matter will be unknown.
It is not difficult to understand why so many scholars would express their joyful feelings about this matter.
From being unknown to being famous in Luoyang, Li Xingzhou only took more than 20 days.
It was when the Luoyang literary world was surprised by the rise of Li Xingzhou.
He announced another big event, that is, the official opening of his restaurant "Three Bowls".
Even if he helped Xue Huaiyi concoct "The Great Cloud Sutra", Li Xingzhou still didn't have a chance to meet Wu Zetian.
After all, Wu Zetian would not see an unknown junior like him.
However, after having Xue Huaiyi's friendship, Li Xingzhou was naturally not afraid of Xue Baiyi.
"Three bowls poured" used to be a very famous restaurant in Luoyang City, with the old shopkeeper's superb cooking skills and the famous "Autumn Moon White" wine in Luoyang, business has been very good.
But since the death of the old shopkeeper a few years ago, the business of the restaurant has been bleak.
Although there are old owners who remember the friendship of the old shopkeeper and praise the little shopkeeper Sun Bingwen, no matter how heavy the friendship is, they can't spend money to live and suffer.
After everyone tasted Sun Bingwen's current craftsmanship once, they all ran away, and they didn't dare to take another step after being killed.
Everyone sentenced the restaurant to death, and things turned out as expected.
Since three days ago, the door of the restaurant has been removed and replaced with a "three-step down" signboard.
However, just one day later, in the streets and alleys of Luoyang City.
Suddenly, there were many posters about the reopening of "three-step" restaurants.
It is written in neat block letters.
"If you want to eat the top stir-fry dishes in Datang, and if you want to drink the clearest and hotest mellow wine in Datang, you don't have to trek through mountains and rivers to Luoyang City, you just need to "pour it in three steps". ”
"It will officially open in two days, and it will be free for one day, with all kinds of stir-fried vegetables and fine wines for you to taste!"
People were surprised at first, could it be that the hotel had changed hands?
But when I saw the big word 'Sun' on the sign, I knew that it was still Xiao Sun's shopkeeper's shop.
In the Tang Dynasty, the commodity economy was developed, and various advertising methods were common, but such a free method had not yet been heard, so the news quickly spread throughout the city.
However, most people are not optimistic about the "three-step down", you Li Xingzhou is okay to write poems, but cooking is to learn art, and there is not enough time.
Most people think that in the "three-step pour" post, the top stir-fry dishes and the top wine are all boasting.
In fact, the old restaurant is about to collapse, Sun Bingwen himself is also a gentleman, not good at running a restaurant at all, one day when drinking flower wine, I met persimmons.
The two had the same smell, so Li Xingzhou took over.
It's just that for some purposes, Li Xingzhou still hung the brand on the Sun family, and gave Sun Bingwen a share.
For the future operation of the "three-step down", Li Xingzhou seriously thought about whether to redecorate, whether to use any marketing methods such as discounts and points, but soon ruled out these tricks.
Because the catering industry is not like other industries, when you can provide unique food and wine, in fact, there is a monopoly in a sense, and diners are like consumers in the monopoly industry, who are interested in the dining environment, service quality, and even hygiene......
Showing great patience, those bells and whistles marketing tactics are actually a lot of fun.
Therefore, the only thing Li Xingzhou needs to do is:
Let the people in Luoyang City learn about the "three-step pouring" stir-fry and shochu as soon as possible.
Therefore, Li Xingzhou took the most direct move to open for free.
After people have eaten it, they will naturally spread it by word of mouth, and quickly make a name for the "three-step down".
The news reached the ears of Zhang Dafu, the shopkeeper of the Dongxinglou restaurant next door.
Hearing that the "three-step down" restaurant is going to open for free dining when it reopens, Zhang Dafu sneered.
"This gentleman is with the great poet, he will make trouble, and no one will eat his family's food!"
Zhang Dafu's restaurant and "three steps down" are on the same street, and they are peers, so it is inevitable that there will be some discord.
When the old shopkeeper was there, with the excellent quality of dishes and the "Autumn Moon White" wine, he had been suppressing Dongxing Building.
After the death of the shopkeeper Sun, the restaurant deteriorated, which has nothing to do with Zhang Dafu.
Lao Sun's shopkeeper's cooking skills are superb, and he is inevitably a little arrogant, and his relationship with his peers is not very good.
After the death of the shopkeeper Sun, Sun Bingwen had no success in cooking, and once thought about hiring a chef, but because of Zhang Dafu's slander, he always said to his peers:
Lao Sun's shopkeeper looks down on other chefs, Sun Bingwen is not doing his job, etc. 、
So no chef wanted to go to the old restaurant.
Dongxing Building's business is getting better and better, and Zhang Dafu wants to acquire Sunjia Restaurant, which is deteriorating, to expand its business.
Before Sun Bingwen met Persimmon, he watched the restaurant lose money every day, but he also moved the idea of selling the restaurant to Zhang Dafu.
It's just that although he is a gentleman, he also knows Zhang Dafu's bad intentions, and he can't swallow this breath until he meets persimmon.
Zhang Dafu's few helpers on the side also lined their voices.
"That's it, his family's food, I'm afraid he doesn't even eat the dog."
"But it's a peer, we have to go and ......"
Zhang Dafu grinned.
"Let's also see if the stir-fried vegetables made up by the great poet will eat the dead!"
"He's still stir-frying, phew!"
The helpers scolded together: "It's not bad if you don't eat the dead......
No matter how low the evaluation from the outside world is, after two days, there are still many customers who are attracted by the stickers and wait outside without opening the door.
The row door was unloaded, and the guests who couldn't wait outside for a long time rushed in, and in a blink of an eye, a room was full.
That Zhang Dafu and a gang of helpers, saying that they were here to eat, but in fact, they were here to dismantle the stage.
As soon as the guests sat down, they sang and harmonized, adding fuel and vinegar to the jokes that Sun Bingwen had cooked indiscriminately earlier......
Originally, it just ate people to their stomachs, and when they came out of their mouths, they became vomiting and diarrhea, and they almost lost their lives.
Many diners listened to these rumors and naturally lost their appetites, and many people got up one after another, preferring not to eat this free meal rather than lose their lives.
Sun Bingwen saw Zhang Dafu making trouble and was busy stabilizing the situation.
Although he sold the store to Li Xingzhou, after all, he still had a share, and the smell of persimmons was similar.
Sun Bingwen made a four-way gesture and said.
"Thank you for your support, the shop reopened today, all kinds of dishes and drinks are free, you can order whatever you want."
"Shopkeeper Xiao Sun, is your stir-fry really the kind of magic skill in Luoyang City?"
The helper brought by Zhang Dafu asked maliciously.
Before Sun Bingwen could answer, there was another helper next to him.
"How is that possible? If you go to Luoyang to study art, you are afraid that it will take more than a month just to travel! ”
"I guess the great poet did it."
"How can you still say that you don't need to go to Luoyang City, you can eat stir-fried vegetables in three steps! ”
"This ...... You have to ask Shopkeeper Sun about this! ”
A few gangs were singing and harmonizing on the side, making Sun Bingwen ugly.
Fortunately, Sun Bingwen also has some experience as a shopkeeper, and he has experienced some ups and downs.
It's barely enough to hold the situation, smiled.
"Everyone, if it's a real stir-fry, you'll know if you've tasted it!"
As he spoke, he pointed to a long bamboo sign behind the counter engraved with the name of the dish, and said.
"This is our menu, so you can order whatever you want!"
"Is that the kind of stir-fry in Luoyang City, Shopkeeper Sun has to give an accurate word, otherwise we don't dare to eat the craftsmanship of the previous master, what should we do if we eat the dead!"
The unforgiving way of those idleness.
Sun Bingwen couldn't help but be a little annoyed, and his face turned red.
"Everyone, listen to me."
Zhang Dafu, who was deliberately dressed brightly, occupied the best table with his helpers, which was particularly eye-catching at the moment. Just listen to him slowly.
"We can't just rely on our mouths, but on a good hand to speak. If you cook a good dish, you are the king of heaven! If the food is not good, we have to close the door and leave the restaurant business, and we can't lose the face of our ancestors! People say, isn't it? ”
"That's right, that's great!"
Everyone naturally heard the smell of gunpowder in his words, but they still applauded, it seems that there are people in that era who are not too big to watch the excitement, and like to coax the seedlings.
Sun Bingwen was also a little angry at this time, and he couldn't help but say loudly.
"That's right, the shopkeeper Zhang is right, whoever cooks bad food should leave the restaurant business!"
He was actually full of confidence at this time, and his own dishes were no longer what they used to be.
A few days ago, he tasted Li Xingzhou's cooking, and he naturally had a bottom in his heart, completely forgetting that this restaurant was no longer his.
"Okay, that's it!"
Zhang Dafu couldn't help but be secretly happy when he saw Sun Bingwen in the hub, and continued immediately.
"Then let's try the craftsmanship of that great poet!"
Zhang Dafu got up and came to the menu to order a few dishes.