Chapter 25 Marketing Strategy
Ah Zhen was in a sunny mood, walked to the middle-aged man with light steps, raised a bright smile, bowed ninety degrees first, and then said: "This customer, today is the first anniversary of our store, so there is a set menu project, the shop suggests that you don't use expensive beef noodles alone today, choose a reasonable and cost-effective package." "Look at how artistic he is saying, my heart is moved.
The middle-aged man had never heard of the word package, but he understood that it was expensive and reasonable, and asked with a little emotion: "Little brother, what is a package?" What is a reasonable and cost-effective price? ”
Seeing that his face was full of interest, Ah Zhen smiled and said: "A bowl of beef has five lines of money, and a plate of steamer has six pieces of money, and it takes a total of eleven dollars to eat two things." But today, you only need to spend nine lines of money, and you can eat delicious beef noodles and any of your favorite steamers, and you will immediately save two pieces of money. ”
"This ......" The middle-aged man was a little hesitant.
Ah Zhen saw that he was in a contradiction, and hurriedly used his three-inch tongue and said: "Guest, because it is the first anniversary of the store, there is this project, and because you have not used the package, there is this opportunity, such as those who have already used it, there is no longer the treatment of the package." ”
After hearing this, the middle-aged man was stunned for a moment, and asked suspiciously: "Can't people who have used the package use the package anymore?" ”
"Of course." Ah Zhen put aside the expression of course, and finally widened his eyes and continued: "Because today is the first anniversary of our store, there is this activity to give back to everyone." If everyone uses it repeatedly, won't the store go out of business? After finishing as a matter of course, he immediately raised a finger and smiled: "Therefore, each customer can only receive a set meal from the small store once, and then he will have to spend enough eleven lines to use beef noodles and steamers." ”
After hearing this, the middle-aged man hesitated and ran away, and immediately said urgently: "Package, give me a package." ”
"Okay...... "Okay" Ah Zhen smiled like Nile Buddha, bowed deeply ninety degrees and asked: "Guest, our steamer has shrimp segments, pork ribs, shredded chicken, tripe, four flavors, I don't know which one you want?" ”
"Tripe." The middle-aged man shouted happily.
"Right away." After the words fell, Ah Zhen turned around and raised his eyebrows at Uncle Tang and the little girl who were stunned, and shouted treacherously: "The three hundred and forty guests use the package." ”
"Huh?" Uncle Tang was called back to his senses, and looked at the stinky boy in front of him with a sneering face, he couldn't buy forty bowls from the morning swing to now, and he actually shouted the three hundred and forty.
But the middle-aged man was even happier when he heard the three hundred and forty people, and he didn't have any suspicion at all, and he really believed the liar who was full of lies.
After cooking the beef noodles, Tang Yao immediately dragged Ah Zhen after calling his daughter to serve. "You kid is talking nonsense, what a first anniversary, what a 340th place, dare to deceive people like this."
"It's not a lie, it's called a marketing strategy." Ah Zhen couldn't cry or laugh, this Uncle Tang is too rigid.
"Marketing strategy?" Tang Yao didn't understand at all, so he pulled him and asked in a low voice: "What is marketing strategy?" ”
"It is to grasp people's psychology of being greedy for small and cheap, and use them to achieve their own goals."
After listening, Tang Yao's voice was slightly loud and he roared: "Isn't that a lie?" ”
"What a lie." Ah Zhen rolled his eyes, dragged him over and whispered, "Didn't you cut the price by half yesterday?" It's called promotion, and if I lied to people, you would have lied to people a long time ago. ”
Not understanding what a promotion was, Tang Yao thought for a while and said, "But I didn't say anything like you said about the first anniversary." ”
"Okay." Ah Zhen saw that he couldn't talk about this shell, so he spread his hands and asked, "Is it because the thing is going to break, that you lowered the price?" ”
"Of course." Tang Yao nodded without hesitation.
Seeing him nod, he then asked, "Then did you tell the guests that the price is reduced because things are going bad?" ”
"Of course not." Tang Yaoli shook his head and said, "If you tell the guests, who will buy it." ”
Spread his hands, "Isn't that the end?" You conceal your true intentions and reduce the price to deal with things that are about to deteriorate, if you say that you want to deceive people, aren't you also deceiving people? ”
"This ......" Tang Yao said, according to what he said, it was really true. But the question came again, pointing to the middle-aged man who was happy to eat, and asked suspiciously: "Yesterday I couldn't buy it with three lines of money, but today you sell it so easily with four pieces of money, what is the reason?" ”
"That's because your methods and strategies are not right." said, Ah Zhen gave him a marketing class on the spot. Compared with a finger, he said: "Uncle Tang, yesterday you lowered the price to sell, although you didn't say that the thing was about to break, but you suddenly cut the price so much, and the discerning person knew at a glance that there must be something wrong with the thing, so you were so eager to cut the price." So there's a loophole in your strategy, which is why you cut the price in half and no one comes to you. ”
Tang Yaojue's words made a lot of sense, and he nodded: "It should be what you said, so it's like this." ”
Hearing that it should be, Ah Zhen said firmly: "No, it must be like this." ”
"Okay, so why?" Compared to the middle-aged man who was happy to eat, Tang Yao still couldn't think of a reason.
"Hey......" Seeing that he didn't know whether he was clear or not, Ah Zhenyin smiled, leaned over his head and whispered: "Marketing must not let people see the essence of marketers, so we must come up with some names to make things reasonable." Unraveling the psychology of customer suspicion can catch their subtle psychology of being greedy for cheap and not suspicious. ”
"That's why you're talking about the one-year anniversary to fool customers." Tang Yao, who understood a little, was puzzled again. "But why do you say only once per person?"
"Anyone can afford something for a few dollars. Lift things high to attract them to climb high and be cheap. He said, "Everyone can only use one, and if I don't have one too, won't it be a loss?" ”
"Makes sense, makes sense." Tang Yao was enlightened, and Amituo Buddha became an immortal. smiled and pointed at Ah Zhen and scolded: "I didn't expect you kid to have so many intestines." ”
Seeing the stupid guy who threw the nine-pattern money on the table, Ah Zhen smiled at Tang Yaohe, raised his eyebrows and said, "It's okay, Uncle Tang, you always praise me like this, I will be very arrogant." ”
"You kid." Tang Yao saw that he was cheap and behaved, he smiled and patted him on the head, and compared to the three young people who came again: "I'll leave it to you." ”
"Yes, sir." Immediately gave him a Boy Scout salute, hid his treacherous face, and immediately went to the tent to continue to wander the fool.
Raising his eyebrows and kind eyes, Ah Zhen's big mouth that deceived the dead and did not pay for his life softened the iron of the three young men who were like iron.
"Because it was the first anniversary of the store, there was this activity to give back to customers, and we made 500 steamers, and now there are only about 40 baskets left."
"This ......" The three young people who just wanted to eat beef noodles were a little yearning for it, and asked suspiciously: "Can you really buy three steamers to get one more cage?" ”
"Yes, you can get four different flavors for the cost of three things, and you won't have it again except for next year." After speaking, he immediately raised his face to the three young people, bowed down again and again to apologize, and urgently changed his words: "I made a mistake just now, not today next year, but after you use it, there will be no such feedback again, and the feedback of our store to customers is limited to one person once." ”
When the three people who were a little hesitant heard this, they immediately exclaimed: "One person is limited to one feedback? ”
"That's right, those who have given back, even if they come back later, will not have such a return." After speaking, he asked with a thick smile: "I don't know if the three of you want to use beef noodles alone or ......."
"Three more steamers." Before Ah Zhen finished speaking, the three of them teased in unison, such a cost-effective thing, there will be no such shop in this village after that, how can I do it if I don't come once.
"Okay! Come right away. Grinding the three iron rods into embroidery needles, Ah Zhen turned around with a smile and drank at Uncle Tang's father, before turning around and continuing to fool another fool who had been waiting for a long time.
Su Jingyang, who had just returned from Yangzhou, had just passed by this beef push, and after only listening to two sentences, he was immediately attracted by the colorful words of this little brother. Gently shaking the folding fan and sitting on a low stool listening with relish, as a businessman, he admired this little brother who was spitting on his back. Qu Cai, Qu Cai! This kind of novel and unique sales channel, even he has traveled all over the country is the first time to hear it, this little brother is more than enough to be in charge, too condescending.
"Excuse me." Ah Zhen, who turned around and flickered, had a smile on his face, and immediately bowed ninety degrees before looking at the person who was about to be fooled.
"Huh?" At this glance, Ah Zhenton was stunned, and squinted his old eyes to look at this young master, who was a very rich family, whether it was spinning or upside down. Puzzled, he called, "Young Master, are you in the wrong place?" ”
Just as he wanted to see what this person looked like, Ah Zhen turned around, Su Jingyang was stunned for a moment, and the big mouth on the paused fan immediately cracked more and more, staring at the big red Su character on his chest and smiling. This person turned out to be from his family, interesting, so interesting, this time I really picked up a treasure.
Squinted his eyes and looked the eldest young master even his underwear up and down, Ah Zhen saw that his big mouth was cracking to the root of his ears, and immediately called out unhappily: "Hey, eldest young master, you should always go to Yihong Courtyard to hug Niu'er, drink and eat while touching, this is not where you came." Don't occupy the pit and don't. "There aren't many tables and chairs in their small shop, and this eldest young master who doesn't know who is actually taking up the entire table and chair by himself, it's just a scolding.
Suddenly hearing his scolding, Su Jingyang looked at the little brother who was about the same age as him suspiciously, raised his eyebrows and asked, "You don't know me?" "He's from their house, isn't he? If not, where did the clothes come from?
"Tsk......" glanced at the eldest young master, Ah Zhen raised his eyebrows lightly and said, "Are you the king of heaven?" Should I know you? ”
"Interesting, interesting." With a snap, Su Jingyang immediately closed the golden silk fan, opened his mouth and asked, "You are from Su Mansion, right?" ”
Hearing Su Mansion, Ah Zhen hugged his chest, raised his eyebrows lightly, and then looked at the young master from head to toe, then walked to him and sat down and said, "I think Brother Ren is the merry second young man who is the divine dragon in Su Mansion." ”
"Clever." Su Jingyang immediately raised a big finger at him and asked curiously, "How do you know?" ”
"Aren't you talking nonsense?" The white eyes rolled up, and his fingers pointed at him randomly: "The head is tied with gold and silk, dressed in pearl and silver clothes, with ancient jade hanging on the waist, and stepping on the boots of the prince." The whole body is wrapped in gold, silver, pearls and jade, who is not the merry second young man of Su Mansion? ”
Following his pointing fingers, Su Jingyang spread out his hands and looked down at his body, and asked suspiciously: "There are many rich people in Suzhou City, how can you guess that it is Su Mansion at a glance?" ”
"Because you don't ask anything else, just ask Sufu." The big palm pulled up the big red Su character on his chest, and shot a white glance at the second young master. "You see that, don't you?"
"Clever." snapped the golden silk fan in his hand, and Su Jingyang praised it vigorously: "You're so smart, what's your name?" ”
"It's you who are stupid." After grunting, he smiled forward: "It's easy to say, Jianghu bandit Ah Zhen." ”
"Bandit ......" Su Jingyang was stunned for a moment, and then laughed and said: "Funny, interesting." After laughing, he pointed to himself and said, "Presumably Brother Ah Zhen is no stranger to me, right?" ”
"The name of the merry second young Su Jingyang is like thunder."
"Just call me Jingyang, you don't have to even call me with your surname, and you don't have to add the four words "Merry Ershao."
Looking at his casual appearance, Ah Zhen raised his eyebrows lightly and asked: "I said Er Shao, your family's minions sit at the same table with you, and they are so big and small, don't you react when you are old?" ”
Su Jingyang smiled, and asked instead of answering: "If I react, will you pay attention?" ”
"That's just as well." Ah Zhen nodded in understanding, then stood up and waved his hand and said, "Okay, Ershao, you go slowly, I don't have time to entertain you." ”
Seeing that he was leaving, Su Jingyang was stunned, and urgently stood up and asked, "What?" Isn't there anything for sale here? ”
"Sell! To sell everyone is not to sell you. When I saw him, I thought of Su Tingting, who was a dog lifter, and thought of Su Tingting's belly and rushing up.
"Why?" Su Jingyang was stunned for a moment, and said suspiciously: "We are both from Sufu, and it stands to reason that we should ask others to take care of each other, why don't you just sell me?" ”
"Who are you from Sufu?" Ah Zhen snorted unhappily: "Lao Tzu just said to Miss Su that he would not do it, and let the hellish Su Mansion die." ”
"Huh?" The sudden anger made Su Jingyang stunned, and he didn't know where to offend his weakness and asked, "Didn't you sign the deed of sale when you entered the mansion?" "Such a good talent, how can he let it go in vain, no! Keep him no matter what.
"Hey, hey, haha, hum......" Thinking of the deed of sale, Ah Zhen immediately learned from the evil Yangtian of Yagami Nunnery and laughed wildly, and said as a matter of course: "Of course I signed it." ”
"Sign ...... Signed? Seeing that he was smiling so evilly, Su Jingyang's scalp was numb, and he asked weakly: "I'm afraid it's not that simple, right?" ”
"That's right." Thinking of the old man Shen, Ah Zhen was in a good mood and said, "The head of your Su Mansion named me Su Shi." ”
Blinking, Su Jingyang didn't understand what the connection between Su Shi and the deed of sale was. "And then?"
Ah Zhen spread his hands and shrugged his shoulders. "And then I signed it."
"Sign ......" As soon as he said this word, he shouted after realizing it: "You signed Su Shi on the deed of sale." ”
"That's right." Splitting his big mouth, Ah Zhen patted Su Ershao, who had a black face, and comforted happily: "The wind blows the eggshell, and the wealth goes to people's happiness." Merry two less, mourning by the way, mourning by the way! ”