Not long after, when the third delivery of vegetables came up, Yang Congyi stopped the shopkeeper who continued to urge vegetables.

There are enough dishes delivered, and judging from the dishes he sent, there should be no signature dishes, but they are just making up the numbers.

"Slow use of guest officers!" The shopkeeper left slightly embarrassed.

The rest of the dishes are not special, some dishes are not even comparable to the first two times, Meng Yunniang tasted a few more bites and then stopped eating, put down the chopsticks and quietly watched Yang Congyi taste all the dishes one by one.

"How? Is there anything to taste? ”

"I can eat it, but it's far from being really good."

Yang Congyi tasted them one by one, put down his chopsticks, and took the tea handed by the other party.

"It's so demanding, you are so picky when you eat at home?"

"Haha, not at home, what to eat. But it's different in this restaurant, we spent a lot of money, and if we can't find a problem, the money will not be spent in vain. ”

Yang Congyi then instructed his entourage: "Go and call the shopkeeper of the restaurant." ”

A retinue departed.

After a while, the shopkeeper walked into the private room with a smile on his face and asked with a smile: "Is the guest officer satisfied with the food and drinks in this store?" ”

Yang Congyi said with a smile: "Wine is good wine, it is indeed rare to see." ”

Without waiting for the shopkeeper to answer, he immediately said: "But this dish is not worthy of this good wine, and the taste of the wine has been reduced by three points out of thin air." In my opinion, it is better for the shopkeeper to close the restaurant and specialize in making good wine, which is also a profitable business. ”

The shopkeeper's face changed slightly, and he replied with some embarrassment: "The guest officer laughed, this restaurant business has been done for hundreds of years since the ancestors, no matter how good the wine is, you can't close the restaurant and specialize in winemaking!" ”

"I have an idea, maybe I can make the good wine of your restaurant add three points, and the business of the restaurant is five points better, I wonder if the shopkeeper wants to hear it?"

After Yang Congyi finished speaking, he pushed a gold ingot in front of the shopkeeper and continued: "This is today's wine and food money, don't look for it." ”

The shopkeeper stretched out his hand and took the gold ingot in his hand, tossed it carefully, and immediately smiled: "The guest officer is willing to give ideas to the store, so naturally he can't ask for knowledge, so listen to him!" ”

"Shopkeeper, please take a seat."

Waiting for the other party to sit down, Yang Congyi asked, "Has the shopkeeper been to the south in recent years?" ”

The shopkeeper replied: "I went to Mizhou two years ago, I don't know what the guest officer said about the south?" ”

"Gangnam."

"Jiangnan is too far away, I have never been there, not to mention that it is inconvenient to travel now, the inventory is also strict, and the road is not safe."

"Then it's no wonder that the situation of the restaurant industry in the south has changed greatly in recent years, many of the previously inconspicuous taverns have changed their appearance in a few months, the number of customers has increased sharply, and even directly snatched away the business of many large restaurants. Do you know why? ”

"I don't know, please ask the guest officer to clear your doubts."

"There is no other reason, the business of the tavern restaurant is good or bad, one is based on the wine, the other is based on the food, if the wine in the same place is almost the same, the dishes are also similar, then the business will not change much, if suddenly there is a tavern or the food of the restaurant has changed the taste, and it is particularly sought after, what does the shopkeeper think will the result be?"

"I don't get tired of eating, and since there are delicious dishes, this business will naturally improve. Why does the food suddenly change its taste? ”

"Have you ever heard of spices from the South and the West?"

"No, I didn't. Do they have spices in their dishes? ”

"Yes, it is precisely because of the addition of spices that their dishes taste so different. The way of eating and drinking has always been to like the new and hate the old, not to mention that the taste is better after adding spices. ”

"Nanyang Western spices are as expensive as gold, and money can't buy them, which restaurant has the courage to add them to the dishes and give them to ordinary diners?"

In recent years, there has been a fleet in the south that has gone to the West and brought back a lot of spices, and the royal family and the wealthy nobles and ministers have retained a part of it, and most of the rest have been sold to the outside world, exchanging money to raise funds, replenishing the treasury, and a lot of spices have gone to the people, and in the hands of the wealthy and businessmen, and finally some have flowed into taverns and restaurants, and are sold to ordinary diners. After a while, word of mouth spread that the business of taverns and restaurants that use spices to cook is getting better and better, and the business of restaurants that do not use spices is getting worse. ”

"The guest officer knows so much about the South? Is it from the south? ”

"You can't say that, you can make money in business, go from the south to the north, go south this year, go north next year, sometimes to the west, sometimes to the east, where you can make money. I have lived in the south for a period of time and know a little about the things in Jiangnan. ”

"The shopkeeper is in business?"

"Sort of, do whatever you want to make money. Recently, the Western goods in the south of the Yangtze River have been selling very well, so I have to get some to try the water in Dengzhou. ”

"The shopkeeper has the spices that can be used in the dishes?"

"Not bad. If the shopkeeper wants to try it, he might as well give you some to try, and if he likes it, it's not too late to talk about trading. ”

"Then thank you shopkeeper!"

The two chatted in detail, and Yang Congyi then instructed his entourage to give a small cloth bag to the shopkeeper of the restaurant, telling him that there were many kinds of spices in it, each of which was useful, and he could try it himself.

The shopkeeper was overjoyed, and hurriedly invited Yang Congyi and others to another box, served good tea, and then went to find the chef of the restaurant in person.

During the period, the shopkeeper came to ask for advice on the use and characteristics of spices many times, Yang Congyi didn't know much about it, and could only say a rough idea, so he told the shopkeeper that what ingredients to put in the dishes were not very affected, because the dishes did not have a unified taste, the same material, different practices, the taste of the production is different, whether it is good or not, you only know after eating, and it is right to try boldly.

An hour later, the shopkeeper was very happy to see Yang Congyi, saying that the chef had really made a few delicious dishes, and after finding someone to taste them, the response was very good, and now he is studying the different uses of various spices in a variety of dishes.

To make a delicious dish, it is reasonable that there are so many spices that cannot be made.

Subsequently, the shopkeeper offered to buy some spices.

But after a little discussion, Yang Congyi felt that the other party did not have much sincerity, because the amount of spices he bought was very small, not even 10,000 yuan, if he really wanted to use it in the restaurant dishes, he was afraid that he would not be able to use it for ten days.

Obviously, the other party is still wary of spices, and he did not put the future of the restaurant on spices because he made delicious dishes, he may believe in his wine more, or the reputation and connections accumulated in the business for a hundred years.

Yang Congyi and the others left, not promising to sell him spices, but gave a promise that they would come back in three days, and if they planned to purchase 100,000 yuan of goods at a time, they could contact them.

After that, Yang Congyi and the others went to two other smaller restaurants in Penglai City, and after ordering the signature dishes, they gave the shopkeeper a small bag of spices, told them how to use them, told them where they came from, and most importantly, told them that the use of these spices would be a huge benefit to the development of business.

However, in the face of the high price, the two shopkeepers were discouraged, and they all tightened their pockets, bluntly saying that things were good, but they couldn't afford to use them.

Faced with this situation, Yang Congyi was also quite helpless.

After thinking about it, I finally decided to go to the more prosperous Yidu Mansion, where there should be more rich people, and people should be willing to spend money on things like spices.

Before leaving Penglai, he chose a small restaurant in the city with a good location but not a good business, gave a batch of spices worth thousands of dollars to the other party for free, and told the other party how to use them, and at the same time told them that as long as he used these ingredients, his business would improve immediately.

He did not explain the other party's question.

After coming to open Penglai, go all the way to the west.

A few days later, Yang Congyi and his entourage came to Yidu Mansion, where the road was located on Shandong East Road.

Although this place is not more prosperous than Jiangnan, it is much stronger than Dengzhou.

After they found an inn to live in, after two days of inquiry, they selected a restaurant with a tepid business, and then Yang Congyi came to the door with spices, directly explained his intention to the steward, and bluntly said that they could send them a batch of peculiar ingredients that could turn the restaurant business around, and use them free of charge, without asking for any return, there is only one condition, within three days, the restaurant will provide three ordinary dishes with ingredients to diners for free, and the costs of these three dishes will be borne by them.

Originally, the other party thought that Yang Congyi was joking, and he didn't want a regular meeting, until they fried a few side dishes with the ingredients brought by Yang Congyi as requested, and then began to seriously consider his proposal.

After all, their business is tepid, and they only need to spend a little bit of effort, without paying anything and cost, and they have the opportunity to make the restaurant business better, so why not?

After some discussion, the shopkeeper of the restaurant decided to pay a price and make a move.

So he immediately announced that within three days, all the wine and food would be discounted.

When he put the sign that said "Three days, new dishes will be given away, and all the food and drinks will be 20% off", the diners were quickly attracted to it.

On the first day, there were no less than 100 people entering the store.

The next day, as the news of the discount spread, the number of diners in the restaurant increased to more than 300.

On the third day, the number of diners increased dramatically, and due to the limited space of the restaurant, many people formed a group outside the restaurant, and there was no vacant seat in the restaurant from noon. Because there are too many people who want to eat, the restaurant that usually closes on the first watch day is operated until the third watch.

That night, Yang Congyi settled the cost of three days of free dishes with the shopkeeper of the restaurant, nearly six hundred taels of silver, and in three days, the income of the entire restaurant was almost more than that of the previous month.

On the fourth day, the free and discount period agreed by the restaurant ended, and the number of customers did not decrease too much, and even diners from farther away, in groups of three or five, came together to taste a new dish.

The restaurant business, which was originally very ordinary, seems to have suddenly improved, and the income of one day that day is comparable to half a month before the discount.