Chapter 130: Advertising Effect

Ruifuxiang's business after the beginning of the year can be described as a sentence of "a thousand miles a day", and merchants from all walks of life heard the news and came to see the goods and ordered. And a few years ago, Ran Daqi took the guy who carried a bundle of high-quality paper everywhere to give gifts in exchange for favor, and gradually showed the effect, the nearby size of the yamen felt that the paper was good, and the paper sent was used up, so he sent someone to buy it, Ran Daqi greeted him with a smile, not only to give a little errand money, but also to make three percent, the price is cheaper than the market, and personally delivered to the door, dotted relations, so that the officials feel that Rui Fuxiang knows how to be a man, and he likes this paper mill more and more.

As a result, Rui Fuxiang's paper has become the special paper of many officials, and the inscriptions printed on each paper in an inconspicuous position below are particularly eye-catching, which makes the paper even more distinctive. The power of example is endless, and many officials are themselves famous literati, and it is easy for literati to communicate with each other, and more and more people know the names of Rui Fuxiang and Sai Wenkui.

Subtly, the praise of Sai Wenkui among the readers has also spread widely, gradually, the slogan of "being a man is a master, using paper is using Sai Wenkui" I don't know where it began to spread, maybe it is an advertisement deliberately put out by Rui Fuxiang, maybe it is an exclamation of a literati who appreciates this kind of fine paper at a certain party, in short, as if a reader does not use the paper with the inscription of Rui Fuxiang in front of others and chooses other kinds of paper, it is naturally inferior, and others sneer: "Look, The paper he used did not have the inscription of Rui Fuxiang. ”

As if a popular atmosphere, starting from Hezhou, slowly spread to the surrounding areas, Rui Fu Xiang is like a rising Kong Ming lantern, more and more famous, higher and higher, bringing a steady stream of income and profits.

Of course, Ran Daqi didn't expect that sales and promotion would come so easily, as if the scene of the door would become a busy situation overnight, according to the daily life of this era, a new product was put on the market, and it was impossible for people to know all the way in a year and a half, let alone the mountains and mountains.

And Rui Fuxiang broke this law, and in just over two months, Sai Wenkui let the entire Shuzhong know. Of course, this is also inseparable from Changsun Hong's idea.

A few years ago, he launched the Sai Wenkui gift pack, which was packaged in a beautiful bamboo box, generous and decent, and also came with a stone paperweight.

"There will be no gifts for the holidays this year, only Sai Wenkui will be accepted for gifts."

The children all over the street are singing this non-word and non-poetic children's rhyme, and almost all the people in Hezhou City know it in one day, Rui Fuxiang's men also haunt the nearby towns, contact with the naughty children on the street, teach children's rhymes, and print them on a large number of flags, hanging on boats and boats from south to north, so that people along the river can see.

The epoch-making advertising effect was devastating, the upper reaches of the Yangtze River were overwhelmed with "Rui Fu Xiang", and as the ships went downstream, people everywhere were talking about Rui Fu Xiang and Sai Wenkui, wondering what kind of workshop and what kind of paper this was.

Everyone has curiosity, and after discussion, many people will buy some and take it back for use, and Ruifuxiang's paper is cheap, even if it adds freight, it is much cheaper than many local papers, and the paper quality is very high. Those who used it were pleasantly surprised to find that this Ruifu mascot was good and cheap.

So it was logical that another advertising slogan spread all over the country, "Rui Fuxiang's Sai Wenkui, use it and say it's good!" ”

In the back hall of Rui Fuxiang, several huge halls were newly built, some of which were used as increasingly busy account rooms, and some were used as reception rooms for entertaining door-to-door merchants, and there were too many merchants who came to buy goods, and one was no longer enough. But there is one of the largest, which is given to the eldest grandson.

This is his office, separated from the outside by an elegant moon door, which closes and makes the inside quiet. In the small courtyard, there are a few green bamboos, a few bushes of flowers and plants, and a vacant lot is left in the middle, and a human-shaped wooden frame is erected, and sandbags are tied, which can not only add a touch of greenery, but also practice martial arts in the morning and evening.

The house was large, but it was not empty. A screen separates the inside and outside, and there is a couch inside, where you can squint when you are tired at noon. There is a bookcase outside, a few circle chairs, and two rows of bookshelves on both sides of the wall that reach the beams.

The door is generally covered here, and ordinary people are not allowed to wait to enter, first, Changsun Hong does not show much to the public, and the business entertainment is put to Ran Daqi to do; Second, he likes to be quiet, and he also needs a quiet environment to think about problems and find solutions; Third, Ran Daqi also has selfish intentions, the rise of Rui Fuxiang depends on the news that Changsun Hong, a young genius, will leak out sooner or later, once outsiders know about it, they want to tie up Changsun Hong by any means, it will be troublesome.

So this small courtyard, except for the dog, Ran Daqi and Ran Pu, few people come in, the lonely courtyard is quiet and natural, and in an inconspicuous corner of the large houses in the backyard, no one would have thought that this courtyard that looks very much like the residence of the next person was originally inhabited by the most important characters of Rui Fuxiang.

"Hahaha! Jiro, no! Two owners! The business in the first month is so prosperous that it is almost red! Ran Daqi smiled arrogantly, sat on the circle chair at the head of the Changsun Hongshu case, twisted around excitedly, and with his extremely mercenary face, the appearance of a profiteer in the limelight was about to come out.

"Exactly, the big owner is right, here are the accounts for the next ten days, and every one of them is clear." Mr. Ledger's surname is Wang, a capable fifty-year-old man, with blazing eyes, put a stack of account books on the bookcase in front of Changsun Hong: "I compared the flow of the first five years of Rui Fuxiang, this year is the best, if you are sloppy, this year is worth the sum of last year and the year before the year, it is amazing!" ”

Wang Shufang is Rui Fuxiang's old man, trustworthy, his words made Ran Daqi's fat all over his body tremble, he leaned forward, leaned closer to Changsun Hong, rubbed his hands and smiled: "The second owner, all rely on your ideas to liven up, and the name of Rui Fuxiang was knocked out overnight, I dare to say, those methods you think, the stupid people outside must have puffed out their eyes when they heard it!" Hahaha! ”

He laughed so happily that he forgot that when he heard Changsun Hong say things like sending children to sing, printing advertising flags, and so on, his eyes were no smaller than anyone else's.

"It's just a small means, and the effect is inevitable." Changsun Hong looked at a piece of paper on the table absentmindedly, and said casually: "By the way, did you give all the money you promised?" ”

"Of course I gave it, and it wasn't big money, it was just small money, and I gave it." Ran Daqi said: "The boatman, the storyteller in the teahouse, the handyman who runs errands in the yamen, including every naughty boy on the street, gave a lot of money." ”

Changsun Hong nodded, his eyes did not leave the table: "These are all necessary expenses, if they are given in a timely manner, they will be more motivated, and they will work harder to help us publicize. ”

"It's extreme, it's extreme, hahaha, what the second owner said is right!" Ran Daqi laughed more and more, and began to praise Changsun Hong.

Changsun Hong ignored him, held up the piece of paper, and looked at it in the light, up and down.

Mr. Wang, the account room, knew that the eldest grandson Hong had something to do, so he quit and withdrew, and there were only two people left in the house.

Ran Daqi was curious about the paper in Changsun Hong's hand, and looked at it, but saw that the paper was densely packed with curves and far points, and it was marked with Chinese characters intermittently, he looked at it blankly for a while, and asked coldly: "This...... It seems to be the one that Ran Pu has been painting a few days ago. ”

"Yes, this is a map drawn out of thin air by Ran Pu according to the Shimen Fan and the surrounding terrain described by Duan Wu." Changsun Hong put the paper on the table, and looked at it again with interest: "There are a lot of mistakes and omissions, but I will use it, there should be no problem, and when I see the field on the road, I can also modify it." ”

Ran Daqi's heart suddenly tightened, his face became worried, and he frowned and said, "Erlang, are you really going?" ”

"Of course, didn't we say yes?" Eldest Sun Hong laughed, and his white teeth were extremely clean: "I'll leave at the end of the month, anyway, this side is already on the track, and the rest of the things, the shopkeeper has to worry a lot." ”

Ran Daqi sighed and shook his head, and said, "I thought that business was booming these days, and you would change your mind, actually...... I think it's good now, there's no need to take risks. ”

His words made Changsun Hong a little moved, and it was rare for a qualified businessman who was mercenary to say this, but he really thought about himself.

"It's okay, Duan Wu is the head snake of the ground, and it will be fine with him. When I'm not here, the dogs will check the pulp, and the paper will be produced as planned. In addition, this is a long way to go, I don't know how many months it will take, my share is in charge of the dog, and all the power is handed over to him, I don't know if there is a problem? The eldest grandson said.

"Of course there is no problem." Ran Daqi became uncomfortable, and said with a forced smile: "The dog has learned all the accounts now, and I can't bear to leave if he wants to, don't worry, he is the second owner during this time." ”

He scratched his head and said, "Erlang, don't talk in this tone, it feels weird, it's unlucky to go out, take a sip!" ”

Changsun Hong stood up and obediently snorted on the ground, and Ran Daqi also spit out a mouthful of phlegm, then stretched out his foot and stepped on it vigorously, wiped it with the sole of his shoe, and then the two looked at each other and laughed.

(End of chapter)