The emergence of "Sanwang Daily" made "Shandong Daily" lose its monopoly position in public opinion all of a sudden. Pen & Fun & Pavilion www.biquge.info

In the past, there was only one newspaper in Shandong, and what Li Zhi said in the newspaper was only what the people could listen to, and they could completely lead Shandong's public opinion. Compared with the after-dinner discussions of scholars, newspapers with a wide range of newspaper readers have a wider range of influence and greater depth. The newspapers have news that is far newer than the public, and there are editorials from experts. Those editorial articles were the work of experts, and they were eloquent and not comparable to the arguments of ordinary scholars.

When there was only one newspaper in Shandong, Li Zhi's "Shandong Daily" could make the scholars in Shandong lose their right to speak, and let the people's emotions fluctuate with the words of the newspaper. If this development continues, it won't be long before Li Zhi's forces will infiltrate Shandong little by little.

If anyone offends Li Zhi, and Li Zhi publishes evidence of officials' bribery, can the officials still be officials? If Li Zhi exposed a businessman in the newspaper who had betrayed the country, would his business still be able to continue? If Lee Sik had objected to an administrative move in the newspapers, the indignation would have made it impossible for the rulers to enforce their management.

The final result is that all forces in Shandong are afraid of Li Zhi, and Li Zhi can suppress various forces in Shandong through public opinion, and finally pave the way for himself to become the master of Shandong. If Li Zhi had both newspapers and an army, his power would have been unstoppable in Shandong. It is only a matter of time before he becomes the owner of Shandong.

But the "Three Kings Daily" broke this monopoly of public opinion. Sanwang Daily not only entered the hall and caused two newspapers to appear in Shandong, but this new newspaper was in a fight with Li Zhi as soon as it came up, with the momentum of trying to make Li Zhi stink. This is not only to take away half of the influence of public opinion, but to put on a posture to reduce the influence of "Shandong Daily" to zero.

This new newspaper can be said to be a major obstacle to Li Zhi's expansion into Shandong.

Huan Yihua said worriedly: "Guogong, this "Three Kings Daily" is menacing, I'm afraid it will be even more difficult to deal with than I imagined!" ”

Li Zhi asked, "How?" ”

Huan Yihua is a cultural person who has no courage, and these days he seems to be anxious because of the appearance of "Sanwang Daily", and he sighed and said: "Guogong, our newspaper is spread in Shandong, relying on tea shops and tea houses to hire newspaper readers to read newspapers. After all, these newspaper readers are paid to read newspapers, and there is often only one in a township. If the people in the countryside want to listen to the newspaper one day, they will go to the town and spend a few copper plates into the teahouse to listen to the newspaper. ”

"But our expansion has now made the gentry of Shandong like a great enemy, and now they are all in a league in order to protect their existing interests. The "Sanwang Daily" was nominally a newspaper run by the three princes, but in fact it was run by civil officials and gentry in Shandong. Now that the readers in Shandong have this newspaper, they are very excited, and they don't need money to read the newspaper for others for free. ”

Huan Yihua sighed and said, "On the streets of the city, there are scholars reading the "Three Kings Daily" on every street. Even in the villages, the children of the gentry in the village jumped out to read the "Three Kings Daily" to the peasants. With these free laborers, the manpower of Sanwang Daily is far better than that of our Shandong Daily! ”

Huan Yihua shook his head, seemingly very worried about the future and fate of Shandong Daily.

When Zhong Feng heard this, he slapped his thigh and shouted: "These three princes stood up to run a newspaper, aren't they afraid that we will collect land on their farmland?" What selfishness! Division commander, you give me 5,000 soldiers and horses, and I will kill and smash the newspaper office of the "Three Kings Daily"! Arrest and cut down all the literati in the newspaper! ”

Li Xing sneered when he heard Zhong Feng's words.

Zhong Feng rolled his eyes and scolded: "Li Xing, what are you laughing at?" ”

Li Xing smiled: "I laugh at you for not using your brain!" ”

Zhong Feng was not angry when he heard this, and said: "Now that the newspaper can't go on, you can tell me a way to use your brain." ”

Li Xing took a sip and said: "The three princes are the princes of the Ming Dynasty, and their status in the Ming Dynasty is second only to the Son of Heaven. Even the governor did not dare to offend the prince on weekdays. "Sanwang Daily" is the property of the three princes, and the princes have not violated the law by running the newspaper, so how can it make sense that our soldiers and horses in Tianjin inexplicably killed the people who went to Shandong to kill the prince? Isn't this a robber? ”

"This is the prince, if you provoke the Son of Heaven and think that we despise the royal family, how about sending troops to fight against us? Can we fight 20,000 more than 100,000 border troops? ”

Zhong Feng smiled: "You will say that I am not right, and you have no good way." ”

Li Xing rolled his eyes and did not speak.

Everyone had nothing to do, and they all looked at Li Zhi.

Li Zhi shook his head and said, "This "Three Kings Daily" is indeed a bit tricky. Shandong's public opinion, which we have managed to monopolize, has been robbed of a lot by it at once. ”

When they heard this, they sighed.

After a pause, Li Zhi said again: "But he runs his newspaper, and we do our propaganda." What we have lost is only a monopoly position, and we can still greatly influence public opinion in Shandong. As long as we continue to improve the quality of our newspapers, in the end, people will still be vying to listen to our newspapers. ”

Li Zhi's subordinates had only seen Li Zhi's newspapers, but they had not seen the scene of dozens of newspapers competing together in a city in later generations, and they did not know that the competition of newspapers was based on quality. In fact, as long as a newspaper has distinctive characteristics, it can find its own audience among the broad masses of the people, and it will become bigger and bigger.

Li Zhi said: "Our Shandong Daily news is better than the gentry's newspaper. The gentry's newspapers would only copy the newspapers, and they did not penetrate into the intelligence agencies of all parts of the world, and the news produced was neither complete nor fast. If you want to know the news, you should go back to the teahouse and listen to our newspaper. ”

"Our news strives to be objective, and our editorials are based on facts, speak fair truths, and represent the interests of the broadest masses of the poor people. The people are not stupid, as long as they listen to the Shandong Daily once, they will no longer listen to the Three Kings Daily, which defends the tax evasion gentry in every possible way! ”

"The struggle with the gentry is protracted and cannot be achieved overnight. It is useless for a newspaper to operate by manpower, and the key is to rely on quality. We have not changed to meet all changes, continue to run the newspaper in Shandong, and overwhelm the Sanwang Daily. ”

When everyone heard Li Zhi's words, their eyes lit up, but they felt that this was indeed the case.

Although it cannot completely monopolize public opinion, "Shandong Daily" has its own characteristics and will inevitably continue to be welcomed by the poor people who have suffered from unfair treatment. Sanwang Daily, on the other hand, speaks for a small number of people, and does not have excellent news and quality, so it is not the opponent of Shandong Daily in the long run.

Li Zhi waved his hand and said: "Don't look at the momentum of the Three Kings Daily at the beginning, there are so many readers to help propagandize, but I'm afraid that in less than a month, the people will understand that they are all!" ”