Chapter 597: Strategy towards Europe

The issuance of banknotes, in fact, is more important as a manifestation of Guo Jia's credit.

Just like the earth in the previous life, paper money was originally equated with gold and silver.

Later, this mode of issuance of paper money seriously restricted the development of the economy, and all the global hegemons of the time tied their American knives to oil, the so-called Bretton Woods system.

It didn't take long for the Bretton Woods system to begin to crumble. Since then, the paper money of various countries has completely become linked to the conquest credit of each country.

In fact, in the final analysis, these are just games of big and powerful countries, and the currencies of small countries have completely become victims.

This can also be seen in another phenomenon.

Since entering the 90s, except for a few large developing Guo Jia, no small country has been able to enter the ranks of developed Guo Jia.

It is even better if the economy does not regress.

Ninety Because within the established rules of the game, large and powerful countries can wantonly shear sheep on small countries and plunder their wealth.

Ultimately, this is reflected in the continuous depreciation of the currency.

Of course, today's Great Zhou has just begun the implementation stage of paper money, and Zhang Lingyang cannot use the standards of future generations as a reference.

Zhang Lingyang can only refer to the Ming Dynasty in the previous life.

Zhang Lingyang remembers very well that in the early days of the Ming Dynasty, the emperor vigorously promoted the so-called treasure banknotes in China.

However, the treasure banknotes promoted by the emperor of the Ming Dynasty, although the original intention was good, at first glance, the treasure banknotes could also be exchanged for corresponding metal currency.

But with the passage of time, the imperial court began to issue this kind of treasure money wantonly, ignoring the laws of the economic market, resulting in the depreciation of the treasure money step by step, and finally reduced to a pile of waste paper.

Of course, this has something to do with the indiscriminate issuance of the imperial court.

However, more importantly, at that time, the imperial court did not have a financial institution of its own.

Ticket numbers and money banks were all set up by private business people themselves, and none of them belonged to the imperial court.

In this case, it is understandable that the treasure money has been reduced to a pile of waste paper.

Unlike the Ming Dynasty, the Great Zhou Dynasty now has the Big Zhou Royal Bank, a giant in the financial industry, which controls more than eighty percent of the country's financial transactions.

Therefore, Zhang Lingyang is not worried that the paper currency policy he implemented will eventually be a bamboo basket.

Of course, the premise is that the imperial court cannot issue paper money indiscriminately.

Otherwise, no matter how good the policy is, it will only be harmful in the end.

The issuance of banknotes was not only aimed at the Great Zhou itself, but also within the sphere of influence of the Great Zhou, and the imperial court was vigorously promoting this policy.

Outside, the imperial court encouraged merchants to settle their trade with paper money, and also established branches of the Great Zhou Royal Bank in the capitals and large cities of the vassal states.

Internally, the salaries paid by the imperial court to foreign envoys and soldiers were also converted into paper money.

The imperial court encouraged soldiers and merchants stationed abroad to settle with the banknotes of the Great Zhou Dynasty when they traded, so as to gradually unify the surrounding financial markets, and eventually make no country inseparable from the Great Zhou.

Although many people still have doubts about this policy of the imperial court.

But after three months of implementation, the bank deposits of the Royal Bank of Dazhou have increased by nearly 30%, and at the same time, it has also effectively stimulated the economic development of various places.

It's just that this development is long-term, and what can be reflected in a short period of time is that it is much more convenient to trade with paper money.

When it comes to Europa's trade, Da Zhou insists on settling with silver.

This was agreed upon after the end of the West Asian War when the two sides were engaged in peace talks.

At first, the countries of Europa didn't care.

But after a long time, the countries of Europa discovered that there was something wrong.

But now that the wood has been completed, both the merchants of the Great Zhou and the merchants of Europa have become accustomed to the way of trading with silver as currency.

This further undermined the gold standard in the Europa countries.

At this time, it is already a little too late for the countries of Europa to regret it.

Chief among them is that since the end of the West Asian War, it has been difficult for the countries of Europa to unite against the Great Zhou.

Now any country in Europa, whether it is France or England, whether politically, militarily, or economically, can hardly compete with the Great Zhou.

Now the two European powers are starting to feel a little weak.

For many countries in Europa, Zhang Lingyang has always adhered to the attitude that luxury goods control aristocrats and merchants, and aristocrats and merchants control commoners.

In any country in Europe, as long as there is a little status, the clothes they wear are all from the Great Zhou, and the tea they drink and the porcelain they use are all from the Great Zhou.

The model that Zhang Lingyang thought of was actually rotten for the luxury brands of later generations.

For example, civilians follow film and television stars according to their dress, and these film and television stars follow major luxury brands in Europe and the United States.

As long as these luxury brands choose a celebrity brand spokesperson from a certain country, then there are countless celebrities who will pay for it.

This is true from all aspects such as luxury brands and daily clothing, food, housing and transportation.

Otherwise, all kinds of advertisements will not be rotten on the street.

That's what Da Zhou's strategy is now.

The Great Zhou sent all kinds of luxury goods to the countries of Europa every year, and those nobles and merchants with financial resources naturally became the number one customers of the Great Zhou goods.

Once these nobles and merchants put on the clothes of the Great Zhou, drank the tea of the Great Zhou, and used the porcelain of the Great Zhou, the people of the lower level will naturally compete to imitate them.

Over time, the countries of Europa became a dumping ground for the commodities of the Great Zhou.

In the beginning, these were only reflected in silk, tea, porcelain, and other specialties of the Great Zhou Dynasty.

After a long time, the clothing from the Great Zhou Dynasty has also become the object of pursuit of nobles and businessmen from all over the world.

Then, naturally, the Europeans followed the various commodities as well.

In fact, in the final analysis, this is just a sinicization method of Zhang Lingyang for the countries of Europa.

European aristocrats and merchants were interested in the goods of the Great Zhou, and naturally became interested in other things of the Great Zhou, and even began to learn Chinese and wanted to go to the Great Zhou.

Commoners who have been emulating the life of the aristocracy, seeing that the nobles have done this, how will they feel?

Naturally, I think everything in the Great Zhou is good, otherwise why would those nobles wear clothes from the Great Zhou? Wearing Da Zhou's jewelry? Drink the tea leaves of Da Zhou? With the porcelain of the Great Zhou?

The most direct result of this phenomenon is that more and more people from the countries of Europa are studying in Dazhou.

Taking France and England, the two most powerful countries in Europa, as examples, in the 17th year of Tai'an, the number of students applying to study in Dazhou exceeded the 1,000 mark.

And as time goes on, Zhang Lingyang believes that the number of international students will only increase.

For this reason, Guozijian had to be expanded.

Why the Imperial Academy and not the Royal Academy?

The Great Zhou Royal Academy is a higher education institution with a focus on science and engineering, while Guozijian is a liberal arts college.

In Guozijian, only half of the people were from the Great Zhou Dynasty, and the remaining half of the students were either from the vassal states of the Great Zhou Dynasty or the children of nobles from the countries of Europa.

They all came from thousands of miles because they admired the culture of the Great Zhou, in order to learn the authentic etiquette and culture of the Great Zhou.

Zhang Lingyang called these sinicization......