Chapter 823: Public Opinion Propaganda

Li Yi nodded and said: "That's right, the two gentlemen must understand this, I don't expect the newspaper to have any monetary return on Zhenghe Commercial Bank, how to recruit people is up to you, and all the funds are freely dispatched by the two of you." I only hope that you will expand your influence in the capital as much as possible, guide public opinion that is favorable to us, and even influence the direction of the imperial court in the future. ”

"At present, the most important task is to immediately expand the publicity of the floods in the South China Sea, so that more people can participate, agree with the concept of controlling the floods in the South China Sea, provide relief to the local victims, and work together to thoroughly control the floods in the South China Sea. I wonder what the two gentlemen think? ”

Huang Qingyuan said: "We understand what the marshal means, and we will definitely live up to the trust in this regard." They just want to run a newspaper in the capital, but it is completely different from the simplicity in Yunnan, there must be a lot of constraints in all aspects, and it is difficult to say the opinions of the imperial court alone, how can they allow public opinion that is unfavorable to the imperial court to exist? ”

Li Yi said thoughtfully: "I have already thought about this matter, and I will find a way for the court, especially the emperor, he must not know much about this new thing, as long as I count the benefits of running a newspaper and can get his approval, this matter will basically be done." ”

Lin Yidao: "I don't think it's a big problem, this kind of new thing will definitely be accepted by most people, and the emperor should be no exception." As long as we choose to stand in the perspective of the imperial court at the beginning, shout for the political views and propositions of the imperial court, and sing praises of merit, the imperial court will not only not oppose it, but I am afraid that it will be vigorously supported in the future, depending on what the newspaper does. ”

Zhang Zijian said: "Then we won't wait for the permission of the court of Lao Shizi." Hehe! When all the materials of the machine arrive, we immediately commission the machine and prepare it for opening. ”

"It's just that the manpower still needs to be vigorously recruited, these days I and Huang Lao first went out to go around, I used to study in the capital, quite a few close friends, you can be invited to serve as an editor or reporter, you have the right people can also recommend to the newspaper, and strive for the newspaper to open at any time."

Li Yi nodded appreciatively and said: "Personnel recruitment is quite crucial, and it must be like-minded people to be used by me." Even if this person is extremely intelligent, if his understanding is contrary to ours, he must not use it, otherwise he may leave the newspaper behind. ”

"And you don't have to worry about funds, I can discuss with the second uncle, let Zhenghe Commercial Bank inject funds at one time, so that you can increase printing machines, expand production, recruit manpower, and the treatment of all personnel must be appropriately improved, so that they can worry about the future in the capital, so that they can let go of themselves."

Huang Qingyuan said with a worried face: "I understand, after this capital injection, we have no contact with Zhenghe Commercial Bank." But if you only rely on the newspaper itself, I am afraid that it will be very difficult to support so many people, after all, the salaries of these people are still very high. In my opinion, there must always be some industrial support, so that the development of newspapers can be more promising. ”

Li Yi nodded and said: "What I mean is that the newspaper in the future will have no connection with Zhenghe Commercial Bank, let alone inject any more funds into the newspaper, which is also for the future development of the newspaper." ”

"If the newspaper wants to survive, it must open its doors widely, expand channels, and consider the newspaper's own business and adjacent industries, such as vigorously expanding the advertising business, which will inevitably be the largest source of income for the newspaper in the future."

"In addition, all kinds of books needed on the market can be printed, such as poems and songs, medical books, laws and regulations, ancient and modern historical tales, and even New Year paintings, couplets, door gods, etc., as long as you want to insist on doing the best, you will be able to achieve the best results, which is also the biggest advantage of emerging industries such as newspapers."

"In my opinion, as long as you choose the right direction of industrial development, the newspaper will not only be able to support itself, but also make a very considerable profit in the future."

Zhang Zijian said leisurely: "What the marshal said is very true, it is because I love this profession that I am determined to devote myself to the newspaper career." I think as long as I encourage my friends in the capital, I'm afraid no one will be able to resist the temptation of this new industry. ”

Huang Qingyuan said with a smile: "I don't know if the name of the newspaper has been thought of by the handsome?" I'm afraid it's out of place to call it Yunnan Times again. ”

Li Yi thought for a while and said with a smile: "Then call it 'Jinghua Times Museum'!" In the last two days, I went to meet the emperor, and while lobbying his old man to agree to the establishment of a newspaper, I asked him to write an inscription for the newspaper, so that we would be even more famous. ”

Lin Yi smiled and said, "Seeing that Runzhi is confident, there should be no problem in this matter." Hehe! I also thought about the site for you, just on the north street of Enlifang, there is a large courtyard with five entrances, which was originally a wealthy mansion in Beijing, and later they moved their family to Suzhou, so they sold the mansion to my second uncle, and the ground of the house is enough for the newspaper hall. ”

"But the transfer of the mansion to the newspaper has to be done in terms of procedures, and you have to take over the mansion through the government with real money, so as to show that it has nothing to do with Zhenghe Commercial Bank. In the end, the money will have to be paid by the firm, and then it will be entirely up to you. ”

sent Lin Yi and the others away, and was about to go to the east wing to visit Wanru and Ning'er, but a small servant invited him, saying that the master called Li Yi to discuss something, and Li Yi had to walk towards the main house with a stomach full of questions.

Coming to Li Yinheng's study in the main house, Li Yinheng sat down with Li Yi and said: "I came to you to discuss with you, I bought a big mansion in Gaohuafang a few years ago, and you also know that it is ready for your fourth brother to marry the lord of Pingyang, you won't have any plans, right?" ”

Li Yi hurriedly said happily: "How can my son have any opinions?" It's too late for me to be happy for my fourth brother! After all, it is the identity of the county lord of Pingyang, and our family must not wait for it. ”

Li Yinheng glanced at Li Yi and said with a smile: "I'm relieved if you think so." If you can marry another princess and come back, I will definitely make it more beautiful and decent for you. ”

Li Yi smiled awkwardly: "Father, our family can't collect all the royal daughters, right?" Whether the child can marry the princess can only depend on whether there is such a fate in the future. ”

Li Yinheng smiled and said, "I'm just talking, how dare I have that kind of ambition." Hehe! In my opinion, Princess Qingyuan is indeed a rare couple, if you are fated, you must not miss it. ”

Li Yi had no choice but to nod happily and agree, but secretly thought that this old man didn't know where he heard the news, and he still wanted Yucheng to do this. He didn't think that if he became a colt, wouldn't he even be blocked in the way to advancement? In this way, his secret business will be a failure.

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