Chapter 261: Business Opportunities

After listening to it, Wang Jun felt a trace of disgust in his heart, which was his subconscious reading thinking, and his instinctive aversion to the "industrialization" of education.

Wang Fei was once appointed by Emperor Wu Yuwenyong as a bachelor of Lumen, similar to a doctor of Taixue, so in the eyes of "Bachelor Wang", teaching and educating people and doing scholarship is a very sacred career, how can you let copper smell tarnish such a career.

Although scholars have to be restrained when they open museums and accept apprentices, and students have to carry a few catties of meat when they come to the door to apprentice, this is not a copper smell, but a respect for knowledge and teachers, and the industrialization of education that Yu Wenwen said is clearly to "manage education" like business.

What was originally a very noble career has become a bargaining merger by street vendors, could it be that knowledge has become pork, which can be sold on a catty basis?

Wang Jun was resistant to the term "education industrialization", but he would not show it, and after Yu Wenwen asked, he of course replied "I have never heard of it".

Yu Wenwen knows the reserve and views of readers in this era, so it is clear what the other party is thinking in his heart, the other party is pretending to be stupid, and he is also pretending to be stupid.

He has a bad taste and likes to look at the expression of the other person when he disagrees with his point of view, but has to argue with him based on that point of view, and finally can only agree with the point of view.

This kind of "mouth says no, but the body is very honest" look, to a certain extent, is very similar to Yang Lihua.

Thinking of the side room that had been trained by himself to become more and more attractive, Yu Wenwen suddenly felt a little trance, and secretly said something bad in his heart, so he quickly took back his divergent thoughts, coughed dryly, and started the next question.

If the little lady in the music workshop doesn't sell her art, and a certain Langjun wants to kiss Fangze, what should I do?

This question, Wang Fei's first reaction after hearing it was impossible, because there will never be a little lady in the music workshop who only sells her art and does not sell her body, if the other party says such a thing, it is nothing more than a hint that the guest can't afford to give money, don't think about going further.

Another possibility is that I have been wrapped up in the past few days, and I can't give other guests special enjoyment for the time being.

There are various methods in his mind, such as coercion and temptation, such as saying that the overlord is hard to bow down, it depends on how to determine the status and identity of a certain Langjun, if this certain Langjun is Yuwen Erlang, which little lady he has a crush on, even if he robs it, I am afraid that no one dares to care.

Thinking so, of course he couldn't say it, Wang Yan opened his mouth and replied: "Back to the king, a certain Langjun can coerce and lure, can pour alcohol and drugs, and can also find ways to win the heart of a beautiful woman." ”

"It's not that complicated, if you don't give money after playing, then it's not a sale!"

Hearing this answer, Wang Fei's first thought was "shameless", of course, he still remained silent, just coughed a few times dryly, and did not say a word, because there was nothing to say about this kind of topic.

Don't give money when you're done playing? If people go to sue the official, they will be allowed to sue one by one

"If you don't give money after playing, if the little lady goes to sue the official, she will be allowed to sue one by one." Yuwen Wen said with a smile, "The widow gave this example, not to instigate, but to illustrate a truth: sometimes if you change your thinking, the problem is not a problem." ”

Wang Feiqi, in Yu Wenwen's view, is a man who is about to enter middle age and face a "mid-life crisis", whether it is worth trusting for the time being, what he wants to discuss now, there is nothing unseemly, there is no need for confidentiality, and it is appropriate to discuss with Wang Fei, who has a set of knowledge.

Therefore, Yu Wenwen doesn't mind revealing his ideas and plans, he uses the term "education industrialization", as the name suggests, it is really to operate education as an industry.

Since the Wei and Jin dynasties, until the late Tang Dynasty, the political ecology of each dynasty and generation during this period, called "gate valve politics", began with Cao Wei's Jiupin Zhongzheng system, allowing the family to control the way of talent selection, and then occupy a favorable position in the officialdom.

"There is no poor family in the upper grade, and there is no scholar in the lower grade", the children of the high-ranking families boast that they are born noble, and they can easily become officials by virtue of their family background and valve reading, and the children of the humble families and lowly civilians are not qualified to be officials.

This is the elite politics that countless civilians in later generations are inexplicably envious, it looks very beautiful, but in fact it is an embroidered pillow, which is useless, does more harm than good, and must be reformed.

Yu Wenwen's point of view is like this, of course, he will not be stupid enough to say it, at this stage of the era to say such things, let people know that the king of Xiyang has this view and wants to put it into practice, it is equivalent to declaring political death.

What he wants to say to Wang Fei is market analysis.

Since education should be operated as an industry, then knowledge is a commodity, and how to find out the market demand to sell the goods and sell them at a good price is a problem that the shopkeeper must consider.

That is, to figure out who wants to buy and who can afford to buy knowledge.

People are divided into noble and low, and the classes are different, except for the martial arts and nobles, the upper echelons are the families, the high families, and the surnames are the scholars, the Han people are located in the middle layer, the commoners are the commoners, and the lower ones are the untouchables.

Ordinary people, who do not know a single big character, does not affect their farming, mulberry planting, silkworm raising, fishing, weaving, carpenters, stonemasons and other craftsmen, have the mantra taught by their masters and apprentices, even if they do not recognize a few words, it does not affect their work.

Everyone is illiterate, which does not affect the inheritance of a wife and children, and the common people are in poor family conditions, they can't eat a few mouthfuls of meat a year, and they can't afford to leave their production to study, and it is useless to study, because it is too difficult to get into the office.

So on the whole, civilians simply have no incentive or ability to buy knowledge.

For the scholars, they need knowledge and abundant financial resources, and they seem to have "extremely strong purchasing power", but in fact, the other party does not need to "buy" at all.

Family, high family, surname, ancestral knowledge, ancestral classics, all generations of elders in the clan basically have full of learning, there are strong teachers of the sect, clan studies, private schools, their children, do not need to "buy" knowledge.

Neither class was able to open the market, and only the Han people in the middle were left.

The so-called Han people, is not so poor that there are no clothes to wear in winter and suffer from the cold, the Han people, also known as the Han people, Shu people, is between the Shi people and the common people, in one sentence to summarize, the Han people Shu people are ordinary small and medium-sized landlords.

The scholars control the officialdom and have political privileges, so at the same time that the lower grades have no scholars, they are the upper grades and have no cold families, and the Han people have no political privileges, and if they want to maintain their family status and continue to prosper, they must have someone to be an official, but this is very difficult.

For hundreds of years, countless Han families all over the world have fallen into the middle of the road, rich for no more than three generations, and at the same time there are new Han tribes appearing, struggling to climb up, but most of them are unsatisfactory, and then they are still rich for three generations.

The reason why the family is a family is that it is a family of scriptures and heirlooms, and to put it bluntly, it is necessary to rely on "being an official for many generations", and if you want to be an official, in theory, in addition to martial arts, you must be "talented and learned", that is, outstanding in learning.

Under the Jiupin Zhongzheng system, if you want to be an official, you have to look at the valve reading, family background, and county prestige, and there is a little slim chance left, that is, outstanding learning.

Only knowledge, a life-saving straw, is the last chance.

The children of the clan can write well, do good poems and articles, and make the county guard and assassin history "familiar" in the name of literature, and then have the opportunity to participate in the banquet held by the magistrate, talk about the scriptures and classics with the heroes, and leave a good impression on the magistrate.

Keep deepening the good impression of the other party, then the opportunity to be recommended by him and recruit into the office will come.

The children of the Han people all over the country are fighting for this slim opportunity, and if they want to stand out, studying hard is the only choice, the Han people can afford to invite Mr. to teach, and they can also establish clan studies and sects, and there are many children who study, but overall, the education level is much worse than that of the scholars.

They can't invite famous teachers, the number of books in the family and sect studies is small, the quality is poor, they are all hand-copied books that I don't know how many hands have been handed down, and there are a lot of typos, missing words, and other words, which is much shabby compared to the "original" of the family heirloom of the scholars.

The content of the book is wrong, and the harder you study, the more unlucky you will become.

Teaching materials are not good, teachers are not good, for a student, enlightenment is very important, this is like a house, the foundation of the house is not strong, the house is not high, and a patient, will give young children enlightenment, can meet but not seek.

For the scholars, most of the enlightened teachers of young children are their own relatives or even close relatives, these people often teach and enlighten the children of the clan, and they are very experienced, and the famous teachers invited will also be serious and responsible, and do their best.

What about the gentleman invited by the Han clan? Maybe he is full of wealth, but he may not be a good teacher, and he may not be a good teacher who will be enlightened.

The children of the Han clan lost the first step of enlightenment, the teaching materials and teachers could not keep up, and the cold window in the future, except for the rare gifted, the gap between the others and the children of the scholar clan will only get bigger and bigger.

Even if the children of the scholar clan do not rely on the reading, family background, and county prestige, they can also easily overwhelm the children of the poor family by relying on knowledge alone.

With the family background of the Han people, even if you don't invite a famous teacher, you can let your children go to the famous teacher to study, but not every family has abundant financial resources, so that your children can go hundreds of miles away to study under a famous teacher, let alone study for more than ten years.

Therefore, the education situation of the Han people is less than the upper and more than the lower, in general, good teachers and a large number of books are needed, but most of them cannot be achieved, this is not Yuwen Wen's words, but there is a sufficient factual basis.

Huangzhou books sell well all over the world, and the booksellers have a lot of contacts with the Haoqiang and big families who want to learn from all over the country, and in the chat, they can feel the desire of these families for teachers and books.

This kind of feedback converged in Xiyang, and the text appeared on Yu Wenwen's bookcase, which made him see a business opportunity.

For the Han people, the need to buy knowledge is very urgent, and there are sufficient financial resources to buy knowledge, which is the business opportunity that Yuwenwen sees, and the carefully selected "market".

Wang Fei had nothing to say about this strange conclusion, he felt that it was too much of a philistine to analyze the so-called "market" of knowledge from the perspective of business, but he had to admit that Yu Wenwen had a point.

Not to mention the various examples given by Yu Wenwen, with Wang Wenwen's own personal experience, he can know that what Yu Wenwen said is true, but the other party expressed it in a peculiar way, which really opened his eyes.

Yuwen Wen saw that Wang Fei agreed with his "market analysis", so he began to explain the next step, that is, "market segmentation".

Taking the Han nationality as a "market", then the "market segmentation" is to subdivide the Han nationality, in other words, the Han nationality is a general term for large and small landlords in various places, and there are countless families, and the specific needs for knowledge are also different, so they need to be "subdivided".

Open the door to do business, for the wine store, the guests who go to the wine store to consume are different because of their different financial needs, so the wine and food prepared by the wine store for them are also of different grades.

In the same way, for those who sell knowledge, the customers who buy knowledge have different needs, which also determines the grade and price of the knowledge sold, and Yuwenwen made several assumptions for this.

One of the needs is that after receiving education, I hope that after the children are educated, they will be able to read and write letters, understand the announcements of the government office, understand various contracts such as land deeds, land deeds, and house deeds, and be able to read account books.

Such a Han clan does not intend to use learning as a stepping stone to enter the office, they just want to live on an acre and three points of land, and their son can read and write, and he will not be deceived by others, and he will not be deceived by the account room.

The second demand is to further improve on the basis of one of the needs, and hope that the children who receive education will be familiar with allusions, neat fonts, write well-organized articles, and be able to read the Four Books and Five Classics and other classics.

Such a Han clan does not have a firm determination to let their children enter the ranks, or they want to enter the ranks with martial arts, so they do not plan to invest too much financial resources in studying, but they want their children to have a decent knowledge.

The third demand is those Han people who are trying to get their children to enter the ranks with literature, they are willing to invest a lot of financial resources, and they are determined to let their children receive a good education and compete with the best of other families.

With outstanding performance, strive to make the magistrate pay attention to himself, strive for the opportunity to enter the office, and strive to change the fate of the family.

Three different needs determine the different needs for knowledge, so for the shopkeeper who runs the education industry, the price is also different.

As soon as Wang Fei heard the "selling price", he felt uncomfortable in his heart, and he thought that equating knowledge with pork, wantonly cutting and weighing and selling, this kind of behavior was simply a disgrace to Sven and a scholar.

Yu Wenwen said so much, he heard the implication of his words, and he thought that Yu Wenwen's plan to compile the syllabus was not small, and it was to prepare for the implementation of the examination to select talents, but now it seems that making money is the first place.

The other party strongly emphasizes "teachers" and "teaching materials", which is to use these two resources in their hands to make money.

Huangzhou's booksellers are very strong, and the number of books published is increasing significantly every year, so if the so-called "education industrialization" can be implemented, it will indeed help to further promote the development of Huangzhou's publishing industry and increase "turnover".

At this time, Huangzhou Prefecture School gathered many famous scholars and well-known Confucians, which was the most dazzling pretense, which was enough to attract the children of the Han people in Shannan and the surrounding areas to come to Xiyang to study.

The more people who study, the greater the demand for books, paper, pen and ink, and the more students, the more income of the teachers and teachers, and the more scholars will come to Xiyang to live and sell knowledge to make money.

Make money, sell knowledge to make money, you have been studying hard for decades, just to make money? It's humiliating!!

Wang Fei thought of this and became angry, but he was not good at attacking, and he held back his anger, and he tried to refute one or two: "King, please forgive your subordinates for speaking bluntly..."

"Just say it."

"What a subordinate says may be offensive..."

"Speak."

"King, is it too underestimating the arrogance of scholars? How many well-known scholars would participate in such a thing of clearly marking prices and selling knowledge regardless of their reputation! ”