As early as yesterday, the icebreakers have been cleaning back and forth, and this morning, they also dispatched the same way to clean up the river surface at night because of the cold and frozen, and once again cleaned up to ensure the passage of the fleet.

An army of forbidden troops, 2,500 people, and laborers found around, almost 4,000 people, gathered on the dock, because the icy and slippery road had already been laid with straw to prepare for unloading.

Compared with the upper echelons of the Privy Council, they already know the size of Zhao Xinlai's fleet, these forbidden troops and ordinary laborers, they don't know what is coming and how many goods will be unloaded.

The forbidden army, this is the most elite army in the Great Song Dynasty, if you say that the Xiang army, maybe at some times, it is still used as labor, and the forbidden army does not exist at all.

But now, the forbidden army has also been used, or a whole army, which not only requires deep pockets, but also needs superior strength, and they are discussing what the people who came this time are.

"It's coming!" There was a commotion ahead, and the officials who were waiting in the warehouse also got the news and walked out.

The Beijing officials are honorable, not to mention Zhao Xin's small envoy, even if a high-ranking privy deputy envoy like Cao Di and Han Qi arrives, it is impossible for high-ranking officials to come to greet them, and they don't need them.

Generally, after returning to Beijing, unless there is an important mission, I will temporarily return home, rest for a day or two before dealing with affairs, or go to the court, or go to the Privy Council, there is no need to greet him.

Zhao Xin is different, starting from the blacksmith workshop of the Daimyo's Mansion, he has gradually controlled a large part of the goods purchased by the Privy Council, before, it was just iron, and now it has developed to a variety of finished products, cement, steel, and a series of things, especially now, Jia Chaochang has decided to spend the New Year next year, and he has applied for a large number of materials from the three divisions, and the destination of this material is to build a large-scale fortress on the border of Liao and Song.

According to a fortress of 2,500 guan, the value of cement is as high as 1,000 guan, which is a large transaction of more than 400,000 guan, if you count the use of other aspects, for example, in the repair of the city defense, in the replenishment of various materials, the transaction amount between the Privy Council and the navy, more than 20 million, in the middle, any little fluctuation, will make the Privy Council balance.

Of course, it is impossible for Jia Chaochang to come, and even some middle-level officials with real power cannot come, they are all members of the third and fourth grades, and their dispatch will cause fluctuations, but the officials, about the fifth grade, have a lot of them, including the Weapons Division, the Garrison Division, and the chief officer of the newly established Materials Division.

The material division did not have it before, and the things they mastered were the weapons division, the garrison division and the forging division, and now the forging division has existed in name only, and the other two divisions have also been greatly affected.

The arrival of the top boss, the person in charge of Bianliang, as early as yesterday, hurried to the ship to greet him, and asked Zhao Xin to report on the development of Bianliang for more than half a year.

The Dinghai Navy, from scratch, was established in the year that the Dinghai Navy developed the fastest, from a small island that did not smell a name, to a terrible city that has actually surpassed Bianliang.

Population is still secondary, the key is the output value, it can be said that in just one year, the Dinghai Navy may not have caught up with the output value of the Northern Song Dynasty, but in some aspects, it has exceeded, for example, iron, for example, daily necessities, these have become the fist products of the Dinghai Navy, and the territory has been cracked in Bianliang.

As the capital of the entire Northern Song Dynasty, Bianliang is the concentration of wealth and power of the entire Northern Song Dynasty.

Dingjun's products, why there is such a huge competitiveness, not that Dinghai takes the luxury route, selling luxury goods with super high profits, this kind of thing will have, but it will not be much, the real money, will always be the most popular products.

Among the various taxes in the Northern Song Dynasty, the salt tax in a very important position is one of them, everyone has to eat salt, and the salt tax in the Northern Song Dynasty is relatively high, which has become an alternative poll tax, with an annual income of more than 10 million yuan, which has become an important support for the Northern Song Dynasty.

If, in the future, Zhao Xin controls the Northern Song Dynasty, he will definitely reduce the price of salt, and now is not the time, although it is said that in the Dinghai Navy, a large-scale salt field has also been opened, and the method of drying salt is used to produce salt on a large scale, but these salts are only used in the daily life of the Dinghai Navy, or industrial production, and strictly control their flow.

Salt can't be engaged, it seems that a lot of financial resources have been lost, but in fact, in the current Northern Song Dynasty, there are too many projects that can be carried out, daily necessities, all kinds of ironware, and even soap and perfume, which can be faced by the general public.

It is with this, even if it is something that is also produced in the Northern Song Dynasty, Dinghai can find the law of industrial production in the middle, or reduce production costs, or improve quality, in short, all kinds of advantages.

Even if you don't lower the price, it is very competitive, let alone lower.

Of course, the Dinghai Navy is not a price war, iron has an important impact on the military and national strength, you can fight a price war, and the rest is not necessary, basically, the price is ninety percent on the market, or ninety percent of five, but even so, the excellent quality of the Dinghai Navy, under word of mouth, has also become the mainstream of the market, pressing other products out of breath.

A huge city of 1 million people, Gyeonggi, which radiates 10 million people, will have a large market, even if one person spends more than 10 million yuan every year, but in fact, on average, everyone is more than consistent.

According to the data provided by the person in charge of Bianliang, in the second half of the year, the sales data of the entire Bianliang was about 47 million, of which the profit accounted for almost a quarter.

The income of more than 10 million guan is an extremely high number for this person in charge, but in Zhao Xin's eyes, it is different.

The generation of industrialization is to gradually reduce prices, compress production costs, compress labor costs, and finally generate value.

Even if there is no machine, no power, simply with the help of industrialized large-scale production, the effect produced is not something that people can imagine.

At present, the products sent to Bianliang are all the fist products of the Dinghai Navy, and Zhao Xin knows his gross profit.

The ex-factory price, and the price specified by the variable, this is different, many products, according to the popularity and sales price of the difference, will leave Bianliang with a profit ranging from two to forty percent, Bianliang completed the sale, get a quarter of the profit, that is, from this.

But these are not factory prices at all, the price of the exit is even lower, the lowest is even only one-fifteenth of the price of Bianliang, and the highest one is only one-quarter, that is to say, this profit will be increased by two or three times.

This is the status quo of the navy, industrialization, even if the industry is casually involved, the casual sales, it has created more expensive interests than the annual income of the Northern Song Dynasty, of course, these come from the huge foundation and population of the Northern Song Dynasty, in exchange for him, if he crosses to the Western Xia, even if he has hands and eyes to the sky, he can smuggle materials to the Northern Song Dynasty, the benefits obtained, it is impossible to reach such a level.

Satisfied listened to the report of the person in charge, and made adjustments, this adjustment is mainly on the price, with more and more products, sales are getting bigger and bigger, some of the markets that have been developed have been slowly filled, even if some are fixed sales of products, it is impossible to explode huge sales in a short period of time, which requires the development of new markets.

Publicity and advertising are only part of the story, and in the absence of television, without advertising, this is unrealistic, then, price reduction and the addition of new products have become the only option.

Of course, the person in charge is a person who knows how to do business, but he doesn't know the general laws in these businesses, he just operates in accordance with the business habits of the Northern Song Dynasty, fortunately, Zhao Xin chose him, ability is only one aspect, the most important thing is actually obedient.

Zhao Xin's strategy is very simple, use about 30% of new products to impact the original market, and promote the price reduction of original products, ranging from 15% to 25%.

In his opinion, these products are very good products, the quality is also very good, and the daily use is very convenient, he will not take into account the deep-seated reasons, for example, the original market saturation relationship, in fact, this has appeared.

After the establishment of Zhao Xincong's Dinghai Navy, he strictly required the form system, and the daily sales, sales, profits, number of goods, etc., would make a record, although it was a very troublesome thing, but under the high pressure and rewards from top to bottom, it was reluctantly implemented.

This data is not much understood in the current Northern Song Dynasty, but Zhao Xin is one of them.

Anything can deceive people, but basic, first-hand no fake data, but can not deceive people, in the entire summary of the data, from the initial half of the peak after the appearance, the back gradually flat, but every 10 days of sales, are slowly declining, to the fourth month began, there was a wave of large decline, and then stable, has continued until now.

This person in charge couldn't understand it, and he was even proud of it, after all, the total amount was so big, but Zhao Xin understood it.

The New Year's Festival is a very important day, even ordinary people who don't have much money in their hands will add something to their homes, and this situation is especially obvious in big cities.

The decline in the fourth month is already an obvious signal, the market is saturated, most of the purchases have been purchased, and there will not be much increase.

For the person in charge, he feels that this is stability, but in Zhao Xin's opinion, it is a very bad signal.

When the New Year's Festival comes, the sales volume has not increased significantly, so after the Spring Festival, when the sales come back again, the sales will definitely have a cliff-like decline, and the data that was supplemented by the New Year's Festival before almost all fell back, that is to say, the sales volume that was almost flat for two months may have two or three percent, or even fifty percent.

With Bianliang's plate, even if it falls, it is very considerable, at least, there are still twenty or thirty million sales every year, which is satisfactory for any business, but Zhao Xin is no longer among them.

Industrialization, profit is necessary, but the market is more necessary, there is not enough market digestion, the products produced, will be piled up, as long as they are not sold, it will cause huge waste, maybe now, under the premise of super high profit margins, there will not be a great impact, but this is a waste after all.

It is the most normal way to reduce the price, attract some people who can't afford this kind of product, develop more markets, and then use updated new products to grab the high-end market.

Zhao Xinxin is thinking about these, the person in charge does not understand, and there is no need to understand, the price reduction, and did not compress their profits, the proportion is still about the same, and new products, I think it will further stimulate sales, which is a good thing for him, as the person in charge, he wants to receive a dividend, even if it is very noisy, but more than 40 million sales, his dividends in a year have exceeded 4000, more in the future, of course, more.

The day's trip was spent in the report and announcement of the plan, and the honest and obedient person in charge also reassured Zhao Xin that as long as he followed this sales plan, there would be no large-scale decline in sales next year.

Even if a lot of markets are given up to maintain those merchants, it is a Bianliang, which leaves enough profits for the navy, and it also proves that the plan is going well, and it will continue next year.

The boat docked to the shore, the person in charge came down first, and he was currently guiding, he knew that there would be some officials, but he didn't know that there would be so many, especially the chief officer of the material department, which was a 4-grade official, according to the high-level Beijing officials, as long as they were delegated, they would immediately be the top officials.

Don't dare to slack off, he immediately introduced to Zhao Xin, of course Zhao Xin knew the purpose of their coming, the identity of a festival envoy was not enough to let the chief officer of the material department come over, and after a simple greeting, he took out another killer feature.

Most of the main products of the Navy and the Privy Council, such as steel, weapons, and cement, will decline to varying degrees next year, ranging from 5% to 12%.

This is also the best news that these officials have heard, the Privy Council has business dealings with the Dinghai Navy, as high as 20 million, even if it is a 5% reduction, it is equivalent to a reduction of 1 million yuan, not to mention that the overall is about 9%, which means that at least 2 million will be spent less next year.

Greeted warmly, it took more than an hour to get out at the dock, at this time the fleet had completely docked, with the help of laborers began to unload, while Zhao Xin got into a luxury carriage and quickly headed towards Bianliang City.