Fan Xiaopang is currently a hot and popular actress in China, although there are no more representative works. But with her super operational ability, she has also become the queen of topics in the entire entertainment industry.

Therefore, many corporate brands have also seen the commercial value of her, so various advertisements and endorsements have also flocked to her.

However, because of this, Fan Xiaopang and her economic operation team also attach great importance to the selection of these brands. So as to select some brands with good reputation and high value for endorsement and advertising contracts.

In addition, Fan Xiaopang, who has worked hard in the entertainment industry for so many years, has a lot of experience, and also has his own requirements for the brands he endorses and the advertisements he receives. Therefore, all brand endorsements and advertising contracts are screened by the economic operation team, and then decided by her personally.

"Sister Chubby, this is the advertising and brand endorsement contract received this quarter. Brother Zhuo asked you to make a decision as soon as possible, and the time was tight. The female assistant Xiao Su handed the packed materials to Fan Xiaopang, who had just returned to the hotel from the set to rest.

"Oh, let it go."

Fan Xiaopang was wearing a mask while playing with his mobile phone and said, "What kind of contract are they, have you read it?" ”

The female assistant Xiao Su nodded and said, "Look, there are a total of five contracts for advertising and brand endorsements."

A jewelry brand endorsement, two cosmetics advertising contracts, a beverage advertising contract and a game advertising contract. ”

"Game contract?" Fan Xiaopang glanced at the female assistant with some surprise and said.

The female assistant Xiao Su nodded and said: "It's a game contract, a game produced by a well-known animation company in China, and you need to come forward to help them promote it." ”

"Oh, so did they say how to advertise it, and how much was the honorarium." Fan Xiaopang turned around and continued to play with his mobile phone.

"Well, the contract says that the salary is 150,000." The female assistant Xiao Su said carefully.

"150,000, so low?"

What company gives such a small amount of money, and they want to ask me to shoot an advertisement. And how did Lao Zhuo get it, such advertisements have to be stuffed to me. Fan Xiaopang frowned, a little displeased.

"Well, Sister Chubby, this advertising contract is special.

It doesn't say anything specific that requires you to come forward. All you need is to post a Weibo post as they ask.

So Brother Zhuo and they also saw that it was easier for them to do this, and they didn't even need you to do it yourself, you could get 150,000 yuan, so they reported this contract.

If you hadn't ordered it, all endorsements and advertisements would have to be approved by you, and Brother Zhuo would have done it for you.

Anyway, you only need to post a piece of content on your Weibo according to their requirements, and it doesn't matter if you posted it yourself, the point is to hang your name. The female assistant Xiao Su hurriedly explained.

"Oh?" Fan Xiaopang's face gradually softened, and then he asked the female assistant, "What game, is it reliable?" ”

The female assistant Xiao Su hurriedly nodded and said: "Reliable, this is a game to fight the landlord, I played it myself, it's very good." And currently on the Internet, this game itself is very popular, and there are many people who play it. ”

Well, Fan Xiaopang smiled and said, "What do they need me to post on Weibo, do they have any requirements?" ”

"No, they said that they only need you to post a screenshot of this landlord game on Weibo, and then say a few words about the game experience. And people also specially instructed to come over, don't deliberately do publicity, just evaluate normally. The female assistant Xiao Su handed the contract in her hand to Fan Xiaopang, and then introduced.

Fan Xiaopang looked through the contract and said with a smile: "This kind of advertisement is quite interesting." In that case, it's just a Weibo anyway, 150,000 is 150,000, how to send it? ”

"Well, you need to take a screenshot of the game first, this game has two versions: computer and mobile. So just take a screenshot and make up two sentences. I have a game on my phone, so I don't need to send you a screenshot. The female assistant Xiao Su asked.

Fan Xiaopang thought for a moment, then shook his head and said, "How to download this game, I'll take a screenshot myself." ”

Yes...... Although the female assistant Xiao Su was a little surprised, she still reacted inside, and then helped Fan Xiaopang download it on her mobile phone.

After installation, register an account, and Fan Xiaopang will log in to enter the game.

However, she didn't take the screenshot first, but after seeing the game interface. Out of curiosity, I clicked on it and played. She had played the landlord, but the game with some facial expressions and sound effects added like this quickly became Fan Xiaopang's love.

Looking at Fan Xiaopang, who was fighting the landlord there without tirelessness, the female assistant Xiao Su said helplessly: "Sister Xiaopang, why don't you take a screenshot of the picture first and post it on Weibo." ”

"Wait, wait. Haha, four sevens, bombs! ”

……

Fan Xiaopang is just one of the many celebrities invited by Han Li to advertise, in addition to her, there are many popular stars in China who participated in the promotion of the entire Weibo advertisement.

And this time, in order to expand the publicity efforts, Han Li and the others also prepared 3 million to smash into various advertising campaigns.

So for a while, through the influence of these stars and the operation of the relevant professional operation team, this landlord game has suddenly become the center of heated discussions among netizens.

In the face of the heat of this explosion, Han Li and the others organized a professional technical team and an operation team to be responsible for the operation of this main game.

On the other hand, a lot of activities have been launched in the game. For example, free beans, gold coins, delayed draw ornaments, and so on.

In order to set off the value of these clothing and accessories, Han Li also asked the development and operation team to strictly control the number of these clothing and accessories. It was decided that these items were not for sale, but were obtained through a lottery.

As for the probability of the draw, it depends on whether you are a money player and the number of draws you have drawn. However, it's not that if you rush more, you will definitely get more, there is still a question of probability.

Of course, these items are also discounted during the limited-time promotion period.

What Han Li and they have to do now is not to rush to make money through this game, but to expand the scale of players and stabilize the player base.

Often, stabilizing the player base is one of the things that requires improving the quality of the game to keep it fresh and enjoyable.

On the other hand, it is necessary to adopt a number of operational means, the most important of which is the correct management of the player account system.

Another is to properly design and manage the player's props in the game, so that the player has a degree of recognition for the game, so as to generate dependence or viscosity.

According to the survey, paying players, especially advanced paying players, have much higher recognition and dependence on games than free players.

This is mainly due to the fact that free players have no baggage, so it is easier to want to get rid of the game and thus accept the new game. Paying players, or players who have a certain number of precious items in their accounts, have a high recognition of the game, and it is not easy to lose easily.

And through the setting of these precious props, it can also greatly enrich the content of the game and increase its playability. And in the later stage, it generates quite objective profits.