In fact, their methods are also very simple, there are two main ones.

One is to continue to cooperate with the Anxi City Government to continue to crack down on infringements in some shops and attractions in the city.

The other is to cooperate with these stores and sell them to the relevant official authorization. All officially authorized shops and attractions will be officially certified by Han Oak and their company.

In this way, both soft and hard are also a great blow to the current confusion about this cartoon on the market in Anxi.

In fact, this kind of entity authorization does not make much money, it is time-consuming, laborious, and unflattering, especially in the face of some official attractions, which is more difficult to distinguish.

And the reason why they insist so much is to maintain the image value of the cartoon "Summer Morning Talk". If you really don't care about it, let these illegal traders use it indiscriminately, it will be a harm to this cartoon and the characters in the film, and it is also a kind of excessive consumption.

If it is not stopped for a long time, then this cartoon is likely to lead to a decline in word-of-mouth, or even the possibility of collapse.

Fortunately, in this regard, the Anxi City Government also realized that with their help, Han Li and them were much easier in defending their rights.

After the comprehensive renovation, Han Li and they also tasted the fruits of this effort.

On the one hand, there is the authorization of peripheral products from some scenic spots and stores in Anxi. Among them, there are posters and albums related to this cartoon, as well as t-shirts, hats, and some other accessories.

In addition, Han Li and his team have put 500 limited-edition character figures specially customized by the "Summer Morning Talk" project team to these attractions and stores.

Because it's a batch model, it's cheaper than those handmade figures, but the price is also above four or five hundred.

Originally, Han Li, who just wanted to test the water, did not expect that in the three days of the May Day holiday, most of the 500 figures were sold, which made the company's market operation department very excited, and formulated a series of other peripheral business plans for this.

In this regard, Han Li poured a basin of cold water on him in time. Tell them to be appropriate, grasp the degree, and not overspend. And this is also a kind of protection for this cartoon and the related characters. The so-called scarcity is expensive, and if there are more things, the value will be greatly reduced.

On the other hand, it is product placement, which is also the biggest source of income for their cartoon in addition to copyright income.

When the project was made for this cartoon, the business department received a total of three advertisements for them.

One is a Pepsi Coke commercial, which appears five times in the twelve episodes of the season, for a total duration of no less than twelve seconds. The total transaction price of these twelve seconds was finally locked at 1.5 million.

The second advertisement is an advertisement for sportswear, and the standard and related clothes of this sportswear appear no less than three times in the whole film, with a total duration of no less than eight seconds, and the total transaction price is 900,000 yuan.

The third advertisement is actually a hot pot restaurant. In the first quarter of last year, because of a shot of a hot pot restaurant, this hot pot restaurant that unexpectedly left the country became famous and became an Internet celebrity hot pot restaurant, which was welcomed by many fans.

And this season, this hot pot restaurant has also put in advertising, hoping to appear once. It's just that the strength of this hot pot restaurant is relatively weak compared to the first two, so in the end, a price of 500,000 yuan was given.

And these three advertisements brought them nearly three million in revenue, which also made the market operation department see business opportunities.

Especially after the broadcast of this season of cartoons, the ratings have been hot, so that more companies and brands have seen the value contained in it, so they have stepped in.

In this regard, Han Li asked the marketing department and the project team to be cautious, strictly control the number and frequency of advertisements, and not affect the look and fluency of the cartoon.

To this end, they also pushed several big advertisements. One of them was a local liquor, and the price was three million for them to advertise.

In this regard, after careful research in the project department, I felt that the advertisement of this wine could not be implanted, so I decisively rejected the other party.

In addition, some businesses and attractions in Anxi are also looking for them to seek cooperation. Let their stores and brands, as well as attractions, be featured in cartoons.

In this regard, after careful research and discussion, the project department decided to select several suitable attractions as the background of the cartoon according to the content.

One of them is a large shopping complex in a central business district, which has just been put into operation and needs to expand its fame, and this popular cartoon is the best choice.

Therefore, under the leadership of the city government, Han Li and the others reached an agreement with this shopping mall, and changed a shopping scene in the original cartoon to this shopping mall.

And this change also brought Han Li and them a profit of 1.2 million. In addition, there are two other places, both of which are attractions in Anxi, so the income is not high, and the two together are less than one million.

There is no way, the city has spoken, and they must give this face to Han Li. This is also the helplessness of these people who do business, and they must know how to take the overall situation into account.

As for what the overall situation is, Han Li didn't understand it, maybe the height of the station was different.

However, for Han Li, it didn't have much impact, it was nothing more than a change of background. However, in order to ensure the insurance period, Han Li still asked the project department to organize relevant screenwriters to discuss the plot, and there must be no problems.

As the second season of "Summer Morning Talk" continues to be broadcast and becomes popular, many broadcast platforms have also focused their attention on another cartoon they are about to launch.

That is Han Li's special gift cartoon for the 90th anniversary of the founding of the party, the "Rabbit" series of cartoons.

In the face of inquiries from these broadcast platforms, Han Li and they have always remained silent. On the one hand, because the production of this cartoon is still in full swing, this issue is not considered for the time being.

On the other hand, it is also to wait for the reply from the Military and Political Television Art Center. The Military-Political Television Art Center, a sample of this cartoon, has already seen it and praised it.

That is Han Li's special gift cartoon for the 90th anniversary of the founding of the party, the "Rabbit" series of cartoons.

In the face of inquiries from these broadcast platforms, Han Li and they have always remained silent. On the one hand, because the production of this cartoon is still in full swing, this issue is not considered for the time being.

On the other hand, it is also to wait for the reply from the Military and Political Television Art Center. The Military-Political Television Art Center, a sample of this cartoon, has already seen it and praised it.