Chapter 110: The Sluggish Animation Industry
picked a day with fewer classes, and asked Zhang Yiyang to help him answer. Han Li skipped class directly, and then cleaned up and left the school.
The comics have basically been serialized, although Han Li is also trying to open a new plot, but the popularity is not as high as before. If it weren't for Weibo's request, Han Li would have stopped updating a long time ago.
During this time, many animation film and television companies contacted him and wanted to seek to buy the copyright. Others, they want to cooperate with him.
The former was directly rejected by Han Li, although the copyright has been hyped very high. But Han Li shook his head and refused, no one knows better than him the impact and value of this comic after it is adapted into animation.
As for cooperation, Han Li has not thought about it.
According to the previous plan, he could set up his own anime studio to produce the anime. But as more and more company studios approached him to work with, Han Li wondered if he could cooperate with these studios.
However, to be honest, the whole negotiation process did not go well, or Han Li was very angry.
The main reason is the inequality of status, which makes the attitude of these animation film and television companies very high. It's as if buying the copyright of his comic adaptation, or cooperating with him, is promoting him and rewarding him with a bite to eat.
And in terms of related conditions, it is also very harsh, so harsh that Han Li laughed directly. He didn't expect that although the animation market in 09 was relatively depressed, it didn't come to this point.
The animation industry, especially the animation industry, actually gradually improved several years after Han Li's graduation from university. Especially the success of the two animation works, The Return of the Monkey and Big Fish, word-of-mouth animations such as "Jun's Name" appeared. Only then did the animation market gradually pick up and begin to grow gradually.
In 09, although the animation industry was positioned as an emerging industry, a sunrise industry, a key support industry. However, in the official list of the top ten most difficult majors to find employment in recent years, animation majors are among them.
It can be said that at this time, although the slogan is very loud, the domestic animation market is not very prosperous. In addition to the appearance of relatively simple and slightly rough animations such as Big Bear and Two Bears, there are only one or two excellent animations that are struggling to support it.
Of course, we say it is excellent, but it is also from our point of view. If you put it together with the same type of animation abroad, the gap is really visible at a glance.
Even after a period of development, the animation industry has also seen abnormal development. There has been a large number of garbage pieces that are crudely made, or even surpass, rough. What high-speed rail man, Autobots, etc., made many industry bigwigs shout one after another, and the domestic animation is over.
And the reason why there are so many rough-made copycat films is actually related to the depression of the domestic animation market during this period of time.
Because of the depression in the market, cartoons could not be sold, so many animation companies faced bankruptcy. In order to support the revival of the domestic animation industry, the animation industry will be included in the Taoist sunrise industry for key support. The state and various localities have invested a lot of money and preferential policies in this industry.
This was originally a good thing, but it was seen by many animation company owners and many investors. That's right, it's a business opportunity.
As a result, a large number of animation companies of all kinds have sprung up like mushrooms after a rain, and various animation industry bases have also been listed.
In order to obtain relevant financial subsidies and preferential policies for the animation industry. Therefore, these so-called animation companies have made some animation works shoddy and delivered them.
As long as it is the best policy, there will be loopholes. Although the support subsidy policy is good, it also has its loopholes. That is, as long as there is an anime film, as long as it is long enough for a certain amount of time, it can meet the standard. As for the quality and quality of this cartoon, it may be that the meal will pass.
So, seeing that it is profitable, these animation companies no longer pay attention to quality, but specialize in producing these animations in exchange for high income.
This has also caused confusion in the entire industry, and a large number of senior animation practitioners with real skills and experience have lost their jobs. And those graduates or trainers who graduated from colleges and secondary schools, know a little art, and have low salary costs have become the main force in the production of animation works. In this way, you can imagine what the finished work will look like.
As for those high-level animation practitioners who are unemployed, in order to find a livelihood, they have to join other related industries.
First of all, the game industry is closer to the animation industry. Compared with the sluggish animation industry, the game industry is definitely a hot industry in China.
This also makes the salary level of the game industry relatively high, so many game animation production talents have changed careers to join the game industry.
The next industry is called the outsourcing industry, and the so-called outsourcing is to take over from abroad to do it. It is oriented to a wide range of fields, from foreign animation production industry, game industry, to film and television production industry. Basically, a large part of these types of works are produced by domestic outsourcing companies.
Even the CG models in many well-known international blockbusters and some large-scale games are made by domestic outsourcing companies. Therefore, from this point of view, there is no shortage of outstanding practitioners in this industry in China.
In addition, there is another industry, which is the advertising and television program packaging industry. And it is also because of the entry of these talents that the number of program production and the level of production in our country have been greatly improved in recent years.
There is also an improvement in the production of advertisements, and a large number of advertisements currently broadcast on the Internet and on TV are basically produced through CG technology. That's why everyone will see the products in the advertisement, which will be so bright.
In addition, there will be some film and television post-production and special effects production companies in China. It's just that in this regard, our domestic development has been relatively slow. Most of the film and television post-production and special effects companies in this area are either to produce fireworks special effects in anti-Japanese war dramas.
Or, for those actors flying around in martial arts dramas, erase the thin steel wire hanging behind them.
But no matter what, these industries are more profitable than the animation industry of this period anyway. Therefore, the outflow of a large number of outstanding talents engaged in animation has made the animation industry, which is not very prosperous, even worse and more difficult.
And Han Li went out today to meet the boss of a local animation company in Anxi and discuss relevant cooperation matters with him.
[Foresee, tomorrow night from eight o'clock to zero o'clock, I will send a red envelope in the group every hour.] Book friends who haven't joined the group yet, as soon as possible. 】