"Mr. Han, it's time for the meeting."

was discussing the post-editing of this film with Tong Yongjun, Gu Xiaolei walked in with high heels and a folder, and said to him.

Hearing this, Han Li looked at the time, then got up and said to Tong Yongjun and a few others: "Then let's get here first today, I still have a meeting, go first." ”

Tong Yongjun nodded and said, "You go and get busy, we are here." ”

"Okay, that's up to you." Han Li nodded, and then took the lead and walked out. As for Gu Xiaolei, she nodded to everyone, and then hurriedly followed.

"Are you all here?" Han Li asked.

Gu Xiaolei hurriedly followed and said, "It's all here, the small conference room on the seventh floor." In addition to Mr. Shen, Mr. Zhu also participated this time. ”

"Oh, Lao Zhu is here too." Han Li said with some surprise.

"It was Mr. Shen who called him, saying that Mr. Zhu is relatively strong in controlling the market." Gu Xiaolei replied.

Han Li nodded and asked, "What did Mr. Fan say?" ”

Gu Xiaolei glanced at Han Li's face, and then said, "Mr. Fan didn't say anything, but several supervisors in the animation project department seemed to be a little emotional. After all, this is an internal meeting of the animation project department, and I think it is a little bad for Mr. Zhu to participate. ”

"This is to find the root of the disease for them, what kind of emotions. I think Shen Chi is doing the right thing, that is, I have to let these people listen to the voice of the market. Don't get carried away with the glory of the past. Han Li waved his hand and said in an accentuated tone.

Facing Han Li's suddenly aggravated tone, Gu Xiaolei couldn't help but feel a little nervous, it seemed that her boss was really angry.

Walking quickly into the conference room, everyone in the audience stood up and greeted him.

"Sit down!" Han Li pressed his hand, and then sat on the main seat.

Glancing at everyone, Han Li looked at Zhu Zhengyang and smiled: "Lao Zhu is also here today, okay!" Our creations are meant to meet the needs of the market. Rather than getting the market to accept us, it's a bit of a reversal of the cart.

In terms of the market, you are more experienced, so you must give more opinions today. ”

When Zhu Zhengyang heard Han Li's words, he knew that this was to establish his prestige. So he nodded and said: "I will give the most professional advice on the market, of course, I also want to hear more about the plan of our production department, which is conducive to the business operation of our marketing department." ”

Hearing Zhu Zhengyang's words, everyone couldn't help but be shocked, it seems that this meeting is not simple.

But Han Li didn't care about this, but said to everyone present: "Okay, let's get down to business." All of you are the project leaders or department heads of the animation project department, and they are also the backbone of our animation project department.

This meeting was at the request of Mr. Fan of the company, that is, the person in charge of our animation project department, and Mr. Shen and Mr. Zhu attended the meeting.

Its purpose is to help our animation project department to analyze the problem and solve the problem. ”

After Shen Chi heard Han Li's words, he said: "I won't say more, let's ask Mr. Shen to give a brief introduction to the operation of the animation project department this year." ”

After Fan Xiaoya heard Shen Chi's words, she glanced at Han Li, then opened the folder and said, "Okay, I will give you a brief report on the situation of the animation project department in the first eleven months of this year."

This year, there are a total of 11 projects in the animation project department, of which five are key projects. Three animated feature films, two short films, five animated advertising projects, and one animated public welfare short film. The total duration is 1,150 minutes, the total revenue is more than 70 million, and the profit is about 40 million.

Among them, the advertising revenue is about 12 million, the animation revenue is about 4,000, and the rest is the follow-up revenue of previous works and the income of various copyrights and ancillary products.

Among the three cartoons, the second part of "Age of War" has the most revenue in three seasons, with a total of 32 million, while the other two cartoons are around 10 million.

Compared with previous years, although the general operation of the animation project department has decreased significantly, the internal structure has also changed greatly. If it weren't for the good performance of the "Age of War" series this year, I'm afraid that the animation project department would have suffered a heavy blow this year, or even collapsed.

As the head of the animation project department, as well as the head of the production side of the company, I have the main responsibility. And applied to the company to resign from my position as the head of the animation project department and the vice president of the company. As for the follow-up action made by the board of directors of the company, I will also actively cooperate. ”

Hearing Fan Xiaoya's words, Han Li frowned and said, "Now is not the time to hold accountable, we must first find the problem and solve the problem."

The animation project department is the core industry of our company, and it is also the biggest help for us to grow. No matter what, we can't let it fall. ”

Hearing Han Li's words, Fan Xiaoya sat there a little lost. The others kept their heads down, and the room became very quiet.

Han Li glanced at everyone, and then looked at Zhu Zhengyang.

And Zhu Zhengyang understood, nodded at Han Li and Shen Chi, and then said to everyone: "Since this is the case, then I will first talk about the views of our market operation department from the perspective of the market." ”

Saying that, Zhu Zhengyang motioned to the secretary to distribute the documents he had prepared long ago to everyone present: "What you have in your hands is the data summarized by our marketing department. This includes the time, unit price, revenue, and market feedback of all projects in the animation project department.

The feedback here includes the total number of visits, plays, praise, and dissatisfaction of these works on various platforms. ”

Glancing at the people who were looking through the documents, Zhu Zhengyang opened the PPT and said to everyone: "Based on these data, our market operation department has probably come up with these questions.

Among them, the most important and main problem is that the animation project department has insufficient understanding of the market, does not control it in place, and is blindly optimistic. And when creating, he is detached from the market and the audience, blindly pursuing the so-called art and individuality. ”

Speaking of this, everyone who was still looking through the documents couldn't help but look up at Zhu Zhengyang, and they all brushed their faces and turned black. said that they were out of the market and did not have a good control over the market, but they admitted it. It can be said that they pursue art and individuality, which they don't agree with.

For all the creative staff of the animation project department, creating a work is inherently creating art. And most of them came out of art schools, so they have an instinctive love for art.

But now there are people, and there are market operators who don't understand this aspect, criticizing them from this aspect, how can they be convinced.

As for individuality, it's even simpler, which is common to all those who engage in art. Originally, there was nothing wrong with some personality styles in the work, but the problem is that the pursuit of personality and style is too much, which will ruin this work.

For a company, profit is its primary goal, and everything else is secondary. And now these people are turning them around, which is the main reason for the dismal ratings of the two new cartoons created this year.

Facing everyone's unkind gaze, Zhu Zhengyang couldn't help but smile bitterly. This is a job that offends people, but as the vice president of the company and the person in charge of business operations, he has to say.

However, fortunately, at this time, Han Li spoke.

Bangbangbang, Han Li knocked on the table and said, "What are you doing, is the word ugly, what did you do earlier." Since you've done it all, are you still afraid of people saying it? ”