Chapter 263: Business Classics

How to make money with education? There are many ways, Yu Wenwen began to introduce the "business scripture" to Wang Fei, so that the other party understands how to rely on education tricks to make money, after all, education is a scarce resource, and if the price is low, it is evil.

The most direct means of making money through education is to collect tuition, which is also the main source of income for teachers in ancient times when they were engaged in education.

Shu Shu, also known as Shu Xiu, a noun that existed in the pre-Qin period, originally meant to be a gift from superiors and subordinates, relatives and friends, students apprenticed to the teacher, and the teacher first met, must first give a gift to show respect, this gift is "Shu Bao".

The bundle can be jerky, it can be money and grain, or it can be anything valuable or useful to the recipient.

And it can't support an industry by relying on bundles alone.

Yuwenwen wants to operate education as an industry, and the purpose is very clear, that is, to make money, or at least not to lose too much, so "open source" is inevitable.

The main target group he set is the vast number of small and medium-sized landlords, that is, the so-called Han people, Han people, and Shu people, these target groups have a certain economic strength and are willing to buy knowledge, so they must find ways to get these people to pay for it.

Easier said than done, Wang Fei didn't know how to make money by relying on the industrialization of education, but Yu Wenwen was confident, he started with the methods that Wang Hao could think of.

If a scholar from the Han clan has already completed his studies, then there will be a strong demand for books, so selling books is a way to make money.

The collection of books of the Han people is not comparable to that of the scholars, who have lasted for hundreds of years, and their family heirlooms have a lot of books, many of which are books, and a book is composed of dozens or hundreds of books, and it is difficult for the Han people to get together.

If the children of the Han tribe want to read books, they can only find a way to borrow them, but those who have books may not be willing to lend them to you, so as long as you can buy them and the price is not too outrageous, the children of the Han people are always willing to break the bank.

In addition to selling books with basically fixed content, such as the Four Books and the Five Classics, it is also necessary to sell various related "Commentaries" to help readers understand those difficult points.

This alone is not enough, because scholars of different schools of thought have different views on a certain content of the same scripture or book, and they say that the public is reasonable, and the mother-in-law says that the mother-in-law is reasonable, which will make the reader confused.

Then, it is a good way to make a profit by selling books by collating the opinions and opinions of a school of thought on various classics and letting readers buy them back and judge who to believe.

The doorway for books is probably the same, but in addition to this, paper is also an extremely important profit point.

Although the price of paper dropped sharply after Cai Lun of the Western Han Dynasty improved papermaking, in this era, paper was not a cheap consumable, and the most obvious proof is that even if the rich and noble, toilet chips were used instead of toilet paper after going to the toilet.

Toilet chips are long pieces of thin wood, bamboo chips, Yu Wenwen has a psychological shadow on the use of toilet chips, he is not unable to use paper, but this kind of behavior in this era, will be considered a poor luxury.

Paper is very important for readers, and most of the consumption of paper when reading is mainly used to practice calligraphy and painting, but not everyone can use paper as a consumable, because paper is not cheap.

But this is not a problem for Huangzhou paper mill, the bamboo paper produced in Huangzhou is of high quality and low price, and the use of paper has been subdivided, and the process has been constantly improved to produce different grades of paper to meet the needs of customers.

Taking letterhead as an example, the literati pay attention to elegance, letters come and go, the quality of the letterhead represents the taste of the letterwriter, the paper mill in Huangzhou produces various grades of letterhead, what patterns are available, and also creates different "brands", which greatly meets the market demand.

Making a profit from books and paper was the only way Wang Wen could think of it, so Yu Wenwen just mentioned it and moved on to the next topic: textbooks, including auxiliary textbooks.

In the usual sense, textbooks refer to all teaching materials used by teachers and students in the classroom and outside the classroom, such as textbooks, handouts, notebooks, etc., which are made in the same way as books, and the difference pointed out by Yuwen Wen is that all kinds of auxiliary textbooks and workbooks are used.

Supplementary teaching materials, including the picture album of "looking at pictures and talking", as well as various allusions to the situation of "villain book", can greatly enhance children's interest in learning when they are enlightened.

There are also "rice grid" workbooks, hollow font copybooks, all kinds of educational textbooks, Yuwen Wen tried his best to copy the teaching and auxiliary materials of that era as much as possible, such auxiliary teaching materials, in this era is very rare.

In terms of engraving printing, when making plates, pure text is more convenient, if there is a pattern, or a more exquisite pattern, the cost of plate making will increase significantly, and finally lead to a rise in the price of books, but this is not a problem for Huangzhou Bookstore.

The demand for supplementary teaching materials can be imagined to be no less, so small profits and quick sales are still profitable.

The above is the profit point of the textbook category, and this is only a part, the majority of the profit is another textbook, Yuwen Wen specially took it out separately because this kind of textbook is extremely rare in this era.

"Question set?" Wang Fei heard this term, a little surprised, when he was teaching in the state school, he found that the test questions of the state school assessment students are very special, there are many forms, he can understand the role of this kind of test questions, but as a "profit point", it does make people a little stunned.

"That's right, it's a set of test questions, taking "Zuo Chuan" as an example, its knowledge points are used to make questions, and the number of questions is at least thousands, if you draw inferences from one another, I'm afraid tens of thousands are possible, and these questions are actually the essence of knowledge points."

Yu Wenwen said this, and began to leak trade secrets: "There are two Liu and other famous scholars here, and they use four books and five classics to write questions, how many books does Wang Senjun think can be published in the relevant test question collection?" ”

"Uh... King, if a student takes the test question set by rote memorization, even if he gets the name of 'familiar with the Four Books and Five Classics', I'm afraid it will be an embroidered pillow, right? ”

"Rote memorization? The collection of test questions of the Four Books and Five Classics, if they are combined, do you think it will take him a few years to memorize them? Yu Wenwen laughed, and then smiled:

"Is it cost-effective for a Han student to really make up his mind to memorize by rote and spend three years to figure out the knowledge that it took a scholar to learn in five years?"

"In the same ten years of study, if the students of the Han clan use thirty percent of their energy and expenses to achieve eighty percent of the knowledge of the scholars of the scholar clan, do you say, is it worth it?"

It sounds very reasonable, but this is a fallacy and heresy, Wang Gong can't accept it anyway, he thinks that to do learning, you have to know why, if you follow Yu Wenwen's approach, reading is reading dead books, don't seek to understand, such a reader is not indiscriminate?

And Yu Wenwen's subsequent addition made him speechless: using the way of doing questions to deepen the impression of knowledge points, and then having the teacher guide him to draw inferences from one another, such an efficiency can be higher than the efficiency of simply reading books aimlessly and repeatedly.

For example, if a person wants to eat fish soup, there are two choices: first, make a hook and line by himself, get a wooden stick to make a fishing rod, and then go to the river to fish, take the fish home, handle it himself, make a fire, and cook.

Another option is to order this dish at a wine shop.

There are two options, the first one is time-consuming and labor-intensive, and the second is only cost-effective, saving time and effort.

The meaning of the industrialization of education is to spend money to buy knowledge, and guests can obtain carefully prepared knowledge when they are ready with sufficient money, and as long as they spend some time digesting it, this knowledge is their own.

The current situation of Han education is that if you want to study, you have to go to great lengths to hire good teachers and find ways to get books, these two steps take a lot of energy and time, and the advantage of scholar education is this: everything is ready-made.

There are many things in the world that are priceless and unmarketable, such as immortality, countless emperors are willing to pay any price but can't, and education, although there is a market, is hot, many Han children are willing to pour everything into incense like believers, but they can't even find where the temple gate is.

If there was an opportunity now, would they be stingy with breaking the bank? The test question set embodies the hard work of countless famous experts, and it is worth buying no matter how expensive it is!

"Isn't the king wishful thinking? If your subordinates are students, you can only buy one test book and copy it into several copies by hand, so that the sales of the test book will not be much better. ”

"The answers are sold separately, do you think this is still a problem?"

"The answer can also be copied by hand!"

"Wang joins the army, do you think someone will sell their food to others?" Yu Wenwen laughed, "Take ethnology as an example, if the answer set is only sold to the teacher who teaches, will he easily let people copy it?" ”

Afraid that Wang Hao's brain would not be able to turn all of a sudden, he added: "Even if someone finds a way to copy the original manuscript into a manuscript, how large can such a manuscript be circulated?" ”

"And the test question set will not be a thick book, the same take "Zuo Chuan" as an example, the number of test questions compiled from its knowledge points, after drawing inferences from one another, can exceed 10,000, then the test question set is divided into fifty books, do you think the hand-copied book can be done all?"

"More importantly, if the price of the original copy is not much higher than the price of the hand-copied book, but the quality is much better, the content must be free of errors and omissions, as a reader, which one do you choose?"

"Pirated books of poor quality are no different from poison to the reader!"