On New Year's Eve last year, the flower market was lit up like day.

The willow tops on the moon, people about after dusk.

Early the next morning, when Chen Zilong and Zhang Cai came to the study of Qianqing Palace together, Zhu Cijiong was practicing calligraphy, and when he saw the two coming in, he didn't stop, but just motioned for them to stand in front of the desk and wait.

However, this Ouyang Xiu's "Shengchazi. Yuan Xi only wrote half of it, and then he took it in his hand, looking like a baby.

In the eyes of ordinary preschool children, this handwriting is naturally extremely neat, and it is not beautiful, but in the eyes of Chen Zilong and Zhang Cai, the two great writers, it is really not much.

The emperor was self-absorbed at this moment, and they didn't dare to disturb it, so they could only stand there, looking full of admiration.

Zhu Cijiong looked at it for a while, and then came back to his senses, he directly took the half-written poem and beckoned the two to sit down on both sides of the conference table in the middle.

The two of them were so embarrassed, looking at the "calligraphy masterpiece" placed in the middle of the conference table, they swallowed their saliva.

Your Majesty, is this a few words of praise? This word, it's really hard to praise, except for neatness, there is nothing else.

Zhu Cijiong ignored the embarrassed expressions of the two, and instead asked with another meaning: "What do these words mean, do you see it?" “

Doesn't this mean that two little lovers meet on the night of the Lantern Festival, and then, run to the willow tree to Qingqing me and me, what can be the deep meaning?

When they were thinking, Bi Maokang, Sun Yuanhua, Wang Zheng, Xu Fuyuan, Xia Yunyi and Song Yingxing came one after another.

This is a group of big celebrities in front of the emperor, and almost all of them are members of the imperial court, Chen Zilong and Zhang Cai hurriedly stood up.

After a salute, the eight people humbled each other again, and then sat down again.

Bi Maokang was forced to take the left head, and Sun Yuanhua, Wang Zheng and Xu Fuyuan sat behind him in turn.

Chen Zilong was forced to be relegated to the right, and Zhang Cai, Xia Yunyi and Song Yingxing sat behind him in turn.

After everyone sat down, Zhu Cijiong still asked them to guess the meaning of these words.

This stumped the eight well-educated people here, no one dared to say that it was the meaning of the two lovers one night, if the emperor would never let them guess the meaning, then what deep meaning did these words imply?

Zhu Cijiong didn't embarrass them, he saw that everyone was frowning and pondering, speechless, knowing that he was afraid that no one would be able to figure it out for a while, he immediately coughed and prompted: "The key is this, the flower market lights are like day." “

The flower market lights are like day, what is the explanation? The crowd was still at a loss.

Zhu Cijiong then prompted: "Think about it, what will be the scene of the Lantern Festival? “

What will be the Lantern Festival lantern scene? Lively, guess lantern riddles, watch songs and dances, eat supper, and those who are interested can play until the next morning.

This kind of scene is commonplace for everyone, especially in the past few years, the Lantern Festival has become more and more lively, and everyone really can't think of anything special.

Zhu Cijiong was not in a hurry, and still smiled and prompted: "Think about it, on the night of the Lantern Festival, those who sell lanterns, supper, flowers and even art can make a lot of money?" “

Speaking of making money, others didn't have too many ideas, but Zhang Cai's eyes flashed with a fine light, and he thought about it quickly, combined with the situation of Chang'an Restaurant, combined with the sentence that the flower market lights are like day, he couldn't help but say excitedly: "Weichen understands, the emperor means to install electric lights in all stores, so that they can make money at night!" “

Although this answer is not very standard, it is almost the same, Zhu Cijiong nodded with satisfaction: "Well, what I said first is good, my ultimate goal is this, you think, generally if it is not the New Year's Festival, ordinary people have little free during the day, and at night there are dark lights outside, and there are not many shops that are open, and there are naturally not many people who run out to spend money to buy things, if the night can become day, then how many people will come out to spend money?" “

None of the people present have any in-depth understanding of this problem of spending money to buy things, and they all think that the common people have so much money anyway, isn't it the same to spend it sooner or later?

This is naturally different, Zhu Cijiong continued to explain: "In fact, this business is not only about buying low and selling high, but also about the speed of buying and selling, you think, if a commoner saves a dozen taels of silver a year, and then spends ten taels of silver at a time at the end of the year to make New Year's goods, then for merchants, in the first eleven months, did they not sell anything?" If this commoner is allowed to spend one tael of silver to buy things every month, then will the merchant be able to sell the goods for one tael of silver in the first month, and then contact the current population of the Ming Dynasty, that is, tens of millions of taels, or even hundreds of millions of taels. How many things can be sold, and whether these things need to be reproduced after they are sold, so that the production workshop is also more large, and in addition, the employees in the workshop are making more money? Aren't these hired workers just ordinary people, and the more money they make, will they be able to buy more things? In this case, is the money rolling in more and more? “

This truth is actually very simple, just like in the future, if everyone keeps money in the bank, it is impossible for the wealth of the whole society to increase in value, only by taking it out for consumption, businesses can have the opportunity to develop and create greater wealth.

Of course, this truth is still a little difficult to understand for people in this era, and when everyone heard this, they thought about it for a long time before they slowly showed a little bit of an expression that seemed to understand or not.

This problem can only be verified slowly by time, and Zhu Cijiong came to them today mainly not for this, but for the problem of street lights.

He continued: "If you want all merchants to install electric lights, you must let them all see the benefits of electric lights, otherwise, even if it is given away for nothing, it is estimated that there will be people who are in trouble." Moreover, this electric light is a very profitable new commodity, and the profit is so large that it is impossible to give it away for nothing. Besides, there are countless merchants in the Ming Dynasty now, and if they are given away for nothing, they have to send the Ministry of Industry Yamen to close. “

He said this in a joking tone, and everyone naturally chuckled very cooperatively.

Zhu Cijiong also said at this time, he did not ask everyone how to let the merchants buy this electric lamp by themselves, but went on to introduce: "Regarding the promotion of this new product, it is actually very simple, that is, let everyone see the benefits of this new product." Like Chang'an Restaurant, anyone who has been in it must know that this electric light is a good thing, and this is a good advertisement. The so-called advertising is to advertise widely, a Chang'an restaurant alone is not enough, after all, there are not many people who can go in to consume, how can more people know the benefits of electric lights? “

This is a typical self-questioning and self-answering, and everyone tacitly did not speak, so what is the specific method? Please see the next breakdown.