Chapter 36 Positioning is high-end

Lu Bu brought it back to Xiapi, and Chen Gong and Gao Shun greeted him.

"Where have you been these days?" When he arrived in front of him, Chen Gong asked.

"I recovered the lost land and went to Shouchun again." Lu Bu smiled: "Take it and kill Yuan Shu." ”

"Yuan Shu was killed by Wen Hou?" Chen Gong and Gao Shun looked stunned.

"Killing him doesn't feel like fun." Lu Bu's face was full of confidence: "Now I can single-handedly kill a few people in and out of Shouchun City!" ”

"We know Wen Hou's skills, but it's too risky." Chen Gong said: "Don't do this kind of thing again in the future." ”

"I also plan to find an opportunity to go to Xudu and destroy Cao Cao." Lu Bu said: "Look at who else in the world dares to go against me!" ”

"Cao Cao is not as good as Yuan Shu, there are countless fierce generals around him." Chen Gong persuaded first, and then said: "Zhang Shiping is back, and he has been waiting for a day. ”

"So fast?" Lu Bu was stunned: "The toothpaste is all sold out?" ”

"Not to mention selling out, it's just a crazy robbery." Chen Gong replied: "He went to Xudu once, and he planned to sell it to the ladies of the Cao family's back house, but he bought a fine light for the local scholars. ”

"I didn't think it would sell too well." Lu Bu instructed: "Take me to him." ”

Chen Gong accompanied Lu Bu to the official mansion: "Wen Hou killed Yuan Shu, did you spread the news everywhere?" ”

"It's spreading along the way." Lu Bu replied: "Even if Shouchun wants to cover it up, it is impossible to cover up the truth. ”

"As soon as Yuan Shu dies, Huainan will become the target of everyone, and Xuzhou will inevitably be affected." Chen Gong said: "Wen Hou is really a bit risky to do this. ”

"If Yuan Shu doesn't die, the target of everyone will be Xuzhou." Lu Bu replied: "Now we are trying to survive in the cracks, and there are jackal-like eyes everywhere, which makes people feel very unhappy. ”

He continued: "As long as I have a chance to breathe, it won't be long before the roles of the prey and the hunter will have to be changed." Trouble to Huainan, I just want to catch my breath. ”

"If someone enters Xuzhou, what is Wen Hou going to do?" Chen Gong asked.

"Let's, when we can't get them, we'll back down." Lu Bu said: "We admit that our strength is insufficient, and when our vitality recovers, we will let them spit out everything they have eaten." ”

Lu Bu had already made the whole plan, and it didn't sound like anything wrong.

Chen Gong was very surprised by this.

After following Lu Bu for several years, Chen Gong had never seen him have such a strong decisive ability as he does now.

Kill Yuan Shu, lead the trouble to Huainan, and then have the mentality of losing a few cities, they can earn seven or eight months of stability, to say the least.

Seven or eight months, in the troubled times, is enough to plan a big war to turn the situation upside down.

What's more, Lu Bu must have other arrangements.

When they came to the official mansion, Gao Shun and Zhang Liao returned to the barracks, and Chen Gong accompanied Lu Bu to see Zhang Shiping.

On the way back to the barracks with Zhang Liao, Gao Shun asked him, "Did Wen Hou really kill Yuan Shu?" ”

"Then there can be a fake." Zhang Liao replied: "Wen Hou's speed is extremely fast, I almost didn't see his movements clearly, Yuan Shu is dead." ”

Gao Shun looked at him in astonishment, with disbelief on his face.

"If I didn't see it with my own eyes, I wouldn't believe it." Zhang Liao said: "We know Wen Hou's ability, although he is brave, he will never kill people invisibly. ”

"It's really like General Zhang said, who else in the world is Wen Hou's opponent?" Gao Shun couldn't help but sigh.

"Originally, Wen Hou was alone in the world and difficult to find opponents, but now I am afraid that there is no opponent." Zhang Liao said: "Just like he said, as long as he is given a chance to breathe, the world will fall into his hands sooner or later." ”

Lu Bu, who returned to the official mansion, accompanied by Chen Gong to the study.

"Where is Zhang Shiping?" didn't see Zhang Shiping, so he asked.

"I'll settle him in the building." Chen Gong replied: "Wen Hou can't go to see him in person, I'll let him find him." ”

"It's fine." Lu Bu entered the study.

Chen Gong instructed the guards to invite Zhang Shiping, and then entered the house.

Spring is the shortest season of the year.

Especially on both sides of the Huai River, the spring and autumn days are particularly short.

The cold early spring has quietly slipped away, and the warm spring has inadvertently arrived.

Lu Bu and Chen Gong sat in the study, discussing possible troubles in the future.

The guard outside the door reported: "General Qiyu, Mr. Zhang is here." ”

"Ask him to come in." Lu Bu commanded.

The guard gently pushed open the door and ushered in a man.

It was Zhang Shiping who walked in.

He bowed to Lu Bu: "Fortunately, Wen Hou took away the toothpaste, otherwise I would have made a lot less money this time." ”

"Seventy-two bottles sold?" Lu Bu asked.

"There is not a single bottle left, all of them are sold." Zhang Shiping replied: "The last few bottles were even increased to ten yuan. ”

"So tight?" When the price was raised and waited for ten hangings, Lu Bu was a little unconvinced.

"I didn't expect it to sell so well." Zhang Shiping replied: "The goods were sold out in just two days. When I left Xudu, some people asked when they would send the next batch over. ”

"Who are the people who buy toothpaste?" Lu Bu asked.

"Most of them are the wives of the Shi family." Zhang Shiping said: "There are also some official gentry who buy them as gifts for high-ranking people. Toothpaste has become such a precious gift that it is said to cost 30 hangs a bottle on the black market. ”

"There's even a black market?" Lu Bu was very surprised.

He knew that there would be a market for toothpaste, but he didn't expect it to be so popular.

With a knowledge of 2,000 years later, he knows very well that every product has its own positioning and consumer group.

Toothpaste is the norm two thousand years later.

But in the late Eastern Han Dynasty, it was rare and expensive, and no one had seen it at all.

Not every commodity needs to be faced with ordinary people.

Just like the Patek Philippe watches of later generations, those who can afford them are one out of a million.

But just such a few people can feed the entire brand.

Lu Bu also made toothpaste with such a mentality.

He didn't even think about making money from ordinary people.

How much money do the people have?

From the idea of making money with toothpaste, his goal is to target the high-end group and make money from the rich.

The cost is not high, and the higher the price is sold, the greater the profit.

"Can the general urge them to make some?" Zhang Shiping said: "I'll send it to Xu Du......"

"Don't go to Xudu again." Lu Bu interrupted him: "The rarer things are, the more precious they will be. Before leaving, find someone to pass on the place where Mr. will go to Xudu. Someone chasing Mr. to buy it, it is more likely to cause a sensation than Mr. sending it to the door. When the price of toothpaste on the black market rose to 100 hangs per bottle, Mr.'s business was really done. ”

"If the general is in business, there is no way for us merchants to live." Zhang Shiping immediately understood what Lu Bu meant: "Please ask the general to prepare the goods, and I will arrange other things." ”