Chapter 518 Explainer

As early as 60 BC, Julius Caesar, the great emperor of the Roman Empire, wrote important political events on white wooden boards and made them public.

In China, the Han Dynasty issued a newspaper on which the major events of the empire were written, and distributed among the officials for political purposes.

In 1450, the European German Gutenberg invented the metal movable type printing technology, so the printed newspaper began to be distributed.

The Roman Empire issued its own "newspapers", which were only published when high-profile events occurred, and were not seen several times a year.

For example, in 1493, Rome published a special issue of a newspaper to publish the news of the time because of Columbus's discovery of America.

It can be said that from the very beginning, newspapers had a strong political propaganda purpose, and they never merely entertained the masses.

A real newspaper in history, appeared in Germany in 1609 and was published regularly.

Thanks to the development of printing, otherwise newspapers would not have been able to come out.

"The London daily newspaper is not for sales, but to promote the central government and promote the positive image of the royal family, which is the most important thing!"

"Of course, for the central government, the criticism should be some policy strategy, and it should be mainly tactful, not directly confronted by a minister.

And for local governments, it is not necessary to do so, whether it is government officials or local councilors, they need to dig up their ugliness as much as possible, criticize and stop it harshly! ”

His Majesty shook his long gray-brown hair, and stood near the windowsill, moving from side to side in thought, frowning from time to time, his blue eyes rolling up and down, and drooling freely.

Mr. Smith, the editor-in-chief of the newspaper with a full face of learning, held a pen and wrote a note on a slightly yellowed paper, with a serious and serious expression.

In the entire study, only the sound of His Majesty's guidance and writing was the voice.

"Your Majesty, the newspaper has procured a large amount of printing equipment for the printing house, and together with the hiring of editors and the purchase of news, and the sale of each newspaper at a loss, ten thousand pounds has been consumed.

However, if you need to publish a newspaper every day, you still need to expand it, and the funds are stretched! ”

Seeing that the young king stopped his voice and moved his lips, Mr. Smith hurriedly bent down, poured a cup of hot tea from the desk, held it in front of Edward, and said respectfully.

"There is no need to worry about funding, every month, the Royal Office allocates a hundred pounds as a subsidy for the newspaper!"

"It's not terrible to lose money, although fivepence can't cover the cost, but when the sales volume increases significantly, the cost will naturally drop!"

His Majesty drank his tea, sighed softly, and said leisurely, his tone full of laziness.

"The top priority is to expand its influence and win the circulation of the newspaper to exceed 10,000, so that the London daily newspaper will become the throat of the government."

"What you're talking about is that it's important for the sake of the present or for expanding your influence!" When Mr. Smith got what he wanted, he hurriedly agreed.

"You can have a newspaper booking strategy, hire someone to deliver each newspaper to the customer's home, expand sales, don't be afraid of cost, sales are the only requirement."

Edward's last and most important request was made.

In the end, he didn't say anything about the strategy of adding ads to make up for the loss, and the time was not yet ripe!

Just a week after the launch of the London Daily, sales had reached 3,000 copies, and 10,000 was not far off.

At this time, the "England Weekly" was officially published, aiming for more than 3 million people throughout England, and it was published once a week.

This was followed by the publication of the United Weekly throughout the United Kingdom, which was distributed throughout the United Kingdom, including the newly occupied regions of Normandy and Brittany, reaching more than six million people.

These three newspapers were established by the Crown, the Government of England, and the Central Government of the United Kingdom, and for a time the mouthpieces of the three governments dominated the public opinion of the entire United Kingdom, and people were happy to accept the newspapers and understand politics.

Seeing this, Ireland, Scotland, and even Wales also set up their own newspapers with the king's permission.

It's just that they need to be supervised and vetted by the London daily newspaper.

But he said that in the Normandy region, the population is very large, and the fields are naturally very large.

After confiscating the land of those evil Catholic aristocrats, the government took out those lands and sold them *** The price of our England is five tiers lower, and those who have bonds can buy them first, and then sell them to those who buy land, and make a lot of money!

I heard that the son of my cousin next door in the neighbor's house, who bought bonds and then sold them exclusively, has now made a fortune, eats white bread and drinks broth every day, and is about to move! ”

"Shhhh

A black sail of about ten square meters, stretched open by several ropes, hung from a wooden post on the second floor, shielded from the sun and the sudden rain.

Below, a dozen tables were arranged haphazardly, densely packed with people, and wooden tables were filled with cheap black bread and more expensive wheat porridge, as well as white water.

At the front of the wooden table, there was a high-legged black table with several newspapers full of fonts.

A young man in his twenties, with short black hair, dressed in a modest outfit, and holding a freshly baked ink-scented newspaper in his hand, turned his head around after reading it.

Then he explained the content of the newspaper in his own popular words, and added his own examples, which surprised the onlookers, and the sound of cold air was endless.

"The following is the "Irish Weekly", it said, near Donigel, there is a large pack of more than fifty wolves, notify the nearby pastures and villages to pay attention, it is important to flee in case of danger, no matter how much money you have, you can't be bought back from God!"

Hahahaha......

The young man's commentator, at the end, said in a mocking tone, which immediately caused laughter from everyone in the audience.

In this era, there are still too few literate people, but the novelty of the newspaper is of interest to everyone, and when they see that it is profitable, newspaper interpreters naturally appear.

"So, sir, is this big pack of wolves eating people?" said a curly-haired child, standing outside the wooden table, raised his hand and asked in a crisp voice.

"Oh, of course, the newspaper said that the wolves have attacked thirteen people, and these people are only the bones of their bodies~" The young lecturer glanced at the child, then looked at the newspaper on his back, his eyes narrowed, and he laughed:

"Moreover, wolves like to eat the kind of people who don't work and are lazy!"

"You can't fool me, Mr. James, but I do need to deliver the newspaper, or it will be too late!"

The curly-haired boy didn't believe his words at all, and said directly, and then his little short legs moved, like a puff of smoke, and disappeared.

A small newspaper postman can't afford to waste time.

It was his duty to deliver the newspaper on time.