Chapter 171: Symposium
Komsomolskaya Pravda was the only official media in the Soviet Union for young people, and compared to Pravda, which focused on social theory, Izvestia, which focused on politics, and Labor, which was biased towards the working class, Komsomolskaya Pravda had always been lively and interesting, catering to young people, university students and intellectuals as its main goal. Seryosha believes that Komsomolskaya Pravda will certainly make great achievements in the current era of media openness. If you let this good card in your hand sit idle like this, it will be a waste of resources!
After Seryosha left Yeltsin's house, he asked Yulia to contact the editors of Komsomolskaya Pravda to go to a meeting at the seat of the Central Committee of the Communist Youth League the next day to discuss the revision of Komsomolskaya Pravda. Seryosha's general idea is this, he intends to build Komsomolskaya Pravda into a platform to introduce the West to Soviet readers, expand the entertainment of Komsomolskaya Pravda, in order to attract more readers, now with the opening of the private economy, some Western cultural products have also flowed into the Soviet Union, Hollywood movies, British rock, American pop music, French fashion trends are all content that young people in the Soviet Union like, and there is no official media in the Soviet Union that specializes in disseminating these things. If Seryosha had expanded these contents into the Komsomolskaya Pravda, then Komsomolskaya Pravda would have become the favorite media of the Soviet youth, and on this basis, Yeltsin's political ideas would have been better disseminated.
Early the next morning, the main creators of "Komsomol Pravda," who had come to attend the meeting with apprehension, met their well-known secretary of the Communist Youth League Committee in the conference room of the Central Committee of the Communist Youth League. Seryosha has always been less concerned about the work of Komsomolskaya Pravda, and Komsomolskaya Pravda has more opportunities to deal with the departments led by Yakovlev, but as the organ of the Komsomol, Komsomolskaya Pravda would like Seryosha to pay more attention to himself, because Minister Ulyanov is so good at making money, and the cadres of the Komsomol and the Ministry of Foreign Trade and Economic Cooperation are simply the envy of the staff of all departments in Moscow.
When Seryosha finally took his seat, under the chairmanship of Yulia, Seryosha began to inquire about the work of the editorial department of Komsomolskaya Pravda. After patiently listening to the work reports of all the editorial departments, he was silent for a long time, and suddenly asked everyone: "Comrades, I want everyone to ask themselves a good question, is what we write really what our young comrades, especially the members of the Communist Youth League, care about?" ”
Faced with this question, the comrades of the Komsomol Pravda who attended the meeting did not know how to answer it, and they looked at each other and could not guess why Seryosha asked this question.
"Secretary Ulyanov, is there anything wrong with our work, please give me advice!" The editor-in-chief of "Komsomolskaya Pravda" saw that there was some coldness and hurriedly responded.
"No, I am generally satisfied with the work of the comrades, but I still have a few suggestions that I would like to discuss with you today, our "Komsomolskaya Pravda" is completely different from the other three major newspapers, we serve the vast number of young comrades, and we have the obligation to open a window to the world for the youth in China. Our young people love foreign films, sports, pop music, etc., but I don't see them at all in Komsomolskaya Pravda. Of course, it is not wrong to publicize the principles and policies of the Central Committee as the party's public opinion position, but I think it is better to write news in a tone of communication between friends than to blunt preaching, and if our newspaper does not have a common topic with young people, then how can we build friendship with young people......" Seryosha and the editors present discussed the issue in a calm manner, and Seryosha hoped that the Komsomolskaya Pravda would publish more Western content. In essence, it is to subtly let people see the shortcomings of Gorbachev's reforms, although the media has been given the right to report independently, but because the domestic economic data is so bad, the official has not released this kind of data for a long time, which makes many domestic intellectuals not know the real gap between the Soviet Union and the West, Seryosha hopes that Yeltsin can promote the West through the "Komsomolskaya Pravda" and win the support of the younger generation of the Soviet Union.
"Secretary Ulyanov, you mean that let's include some foreign entertainment information in Komsomolskaya Pravda, isn't that okay? If young people covet Western hedonism, how can they still inspire themselves to build socialism? An older editor had just finished this sentence when he remembered that it was no ordinary young man sitting across from him, and he regretted his recklessness.
"Young people need to learn, but we also need to be entertained, but we need to help them balance, you see how this is, our newspaper publishes a special edition on the weekend of every week, try to put more content that young people love to read, and then do it according to the original idea on weekdays, weekends, it is supposed to be a time for everyone to relax, what is wrong with us writing a little content that makes the majority of young friends relax!" Seryosha instructed that he had already thought about putting some of Yeltsin's articles in the weekend edition, so that Yeltsin's political views would be more easily disseminated as the weekend edition became a big hit.
After listening to Seryosha's suggestion, most of the editors present nodded in agreement, in fact, even if they didn't agree with Seryosha's suggestion in their hearts, no one would stand up and sing against Seryosha in person.
"By the way, there is another thing I don't know what everyone's opinion is, I know that the "Komsomolskaya Pravda" is supported by the full financial allocation of the Youth League Committee, but everyone has also seen that the Youth League Committee is in favor of actively welcoming economic reforms, we all know that now the central government has allowed enterprises to implement floating wages, although our "Komsomolskaya Pravda" is not an enterprise, but I also hope that "Komsomol Pravda" can learn from enterprises and actively participate in the wave of reform. If the time is ripe, I even hope that the Komsomolskaya Pravda will become a media enterprise, and I think everyone knows how well the treatment of the enterprises under the Youth League Committee and the Ministry of Foreign Trade and Economic Cooperation is......" Seryosha said in a seductive tone, knowing in his heart that only by completely weaning the Komsomolskaya Pravda could he take this media into his own hands.