Chapter 7: A Trip to the United States (2)
After three people and two engineers submitted the registration letter to the organizing committee of the expo, they fully devoted themselves to the exhibition arrangement. The month-long Chicago Fair has four more days to open.
The exhibition area of Xingye Industry is located in the middle of the third exhibition hall of the industrial zone, and Hu Wenkai hired two young people who are engaged in art through a newspaper to design the exhibition area, requiring that the background color should be stable and attractive, and the exhibits should not be messy.
Spend $400 to erect a four-meter-wide and five-meter-long billboard at the entrance of the expo for the organizing committee, and draw a picture of stolen advertisements from later generations, steel plates, machine tools, hydraulic presses and other fist products, on which it is written that science and technology will change the future - Xingye Industry.
The industrial exhibition area is the largest, large tractors, small tractors, hydraulic presses, machine tools, generators, diesel engines, electrolytic copper, alloy steel, steel plates, steel ingots, all kinds of different specifications of soup pots, pressure cookers, knives, furniture, flooring and so on. The brochure is available in three languages: English, French and German.
After being busy, Hu Wenkai returned to the training ground with three engineers and two newly recruited clerks still at the venue, and continued to practice and landed.
After a few days of busyness, the feeling of flying the plane is completely different, through the continuous low-altitude through the field, flying at low altitude along the runway, and then gradually reducing the speed, reducing the altitude, and not grounding, until you can freely drive the aircraft that puts down the landing gear and deploys the flaps 2 meters above the ground, and flies over the runway at a speed of about 180, continues to reduce the altitude and speed, touches the runway with the wheels, pushes the throttle after contact, and lifts off again, the action is very light and free.
The instructor instructed him to continue practicing for three days and then practice airplane rolling, and he was meticulous about learning airplane piloting and walking, and practiced at least hundreds of takeoffs and landings in three days. Correct the angle one at a time, and strive to calculate the glide distance perfectly.
At the exhibition, no one cared about the company's exhibited products, and the people who came just took the brochure and walked away. The three engineers complained that the Americans did not know the goods, and Hu Wenkai was also anxious to spend a lot of effort and money, but no one cared about it. I stayed up all night writing a five-page article, and the next morning I withdrew a few thousand dollars and rushed to the Chicago newspaper office.
I spent dozens of yuan to ask the newspaper staff to meet the editor-in-chief of the newspaper and explain the intention straight to the point. The editor-in-chief of the newspaper also gave the newspaper a price of $1,000 and paid him a personal fee, and the newspaper would have an exclusive interview with Hu Wenkai detailing the details of Xingye Industrial's products and company.
Hu Wenkai even said that he would give the editor-in-chief $2,000 and the newspaper $2,000, and that there should be four consecutive interviews and on-the-spot interviews during the expo. Take out the masterpiece of staying up late and hand it to the editor-in-chief, and ask the editor-in-chief to refer to the publication.
The next day, newspaper reporters almost surrounded the platform to interview exhibitors from China. The uniform dress of the seven people looks very spiritual, Hu Wenkai talked eloquently: Xingye Industry's professional R&D team composed of professional technical R&D talents can develop and organize production according to the needs of customers, and has strong adaptability.
From time to time, he answered questions from reporters, which were provided by Hu Wenkai to the editor-in-chief, which can explain the performance of the company's products. Then the on-site demonstration of machinery and equipment, the function of the large crawler tractor has surprised the reporters, turning into a forklift, trailer, ploughing, transportation and other functions, the most incredible thing for the reporters is that the small walk-behind tractor ploughing the land, pumping, power generation, transportation almost all farm work can be done.
The newspaper published a series of products from Far East China Industrial Co., Ltd., and did not hesitate to use praise to describe its excellent performance. It is speculated that the products of Industrial Industry will be the star of this expo. With the full-page reports of the major newspapers, the tabloids also gathered around the booth of Xingye Industrial one after another, and articles were written and published from time to time.
Two clerks who had just been recruited turned around as salesmen, and all kinds of soup pots and knives were big sellers. Clerks as salespeople can only be arranged for a short time, and Carrotta temporarily recruited three salespeople to work on the field before two clerks returned to the office to answer the non-stop consultation calls that rang all day.
More than a dozen tractor sales agency contracts were signed, the United States is sparsely populated and geographically vast, and the arrival of agricultural tractors is simply a timely rain for farmers, in addition to meeting the need to leave the necessary exhibits at the booth, all the tractors were looted by dealers.
The American canning company sent technicians to understand the detailed parameters of the hydraulic press and operated it on the spot. AT&T, Western United Telephone and Telegraph Company, and Niagara Falls Power Company signed contracts for 30,000 tons of electrolytic copper and stainless steel.
Fragmented small contracts are signed almost every day, and what makes Hu Wenkai happiest is that the newspaper interviewed a small enterprise that purchased a 100-ton hydraulic press, and the owner of the enterprise was full of praise for the machinery and equipment from China, and the low price, high quality, and easy use played a vital role in improving production.
The weather changed suddenly, and a snowstorm hit, and the streets were covered with a thick layer of snow. The temperature dropped below -10 degrees. Start your car and drive down the snow-covered streets to the Jefferson Building corporate office. Lao Yi called and said that Ford Company needed Hu Wenkai to personally make decisions when they came to negotiate business, and they couldn't call the shots because of the large number and high requirements.
In the office, three Ford personnel are reading the inspection report of the company's axle steel, which belongs to the company's medium-carbon high-quality carbon steel, which has good yield strength and high section shrinkage. Used for automotive axles is the best steel available today and is suitable as truck axles and high-end car axles. This type of steel was developed in the United States in the late forties.
There is no bargaining for the purchase of ten 100-ton hydraulic presses and four machine tools. The key is on the axle, and then talk about the possibility of cooperation after asking for samples, and the samples are ready to bring ten under the corner of the company's office. Machined to the axle dimensions of the Ford Model T.
They are all knowledgeable pedestrians, and the sound of hitting the sample with a wrench is very crisp, Hu Wenkai said that at a fixed price, we will process the axle for you, and the ship will leave the port and add the same price as your current purchase. You take the two axles back for inspection, and if you are willing to do your own processing, the price of this steel is 20% higher than the price of ordinary steel. The people of Ford looked at Hu Wenkai in surprise and didn't know how to calculate his accounts, not only the people of Ford Company were surprised, but also their own people were surprised.
Lao Yi is a loyal executor, and said to the Ford company that this is everything that our chairman said, and the company will implement it to the letter.
The Ford man who was about to leave asked, "When will Mr. Hu leave the United States?" ”
"It's almost a month away."
"Mr. Hu, we will sign a contract with your company as soon as possible after testing these two samples. These two samples will be used as the standard for us to accept the product in the future, is it okay? ”
"Everything is going according to trading practices." Hu Wenkai does not like to talk too much when negotiating.
"Boss, how did you settle the accounts?" After sending off the Ford company, several people surrounded Hu Wenkai and asked.
"Will you settle accounts? Let's calculate how much it costs us to produce an axle? I'll tell you that a good finished axle for Ford is about $15. ”
Lao Yi followed the three engineers to calculate the cost with an abacus, and the final result was that the company produced an axle for about 9.5 US dollars, which is still on the basis of increasing the scrap rate to 10%. Everyone forgets that the wages and electricity consumption of the Tianfen factory are a fraction of that of the United States.
Hu Wenkai instructed Lao Yi to send a telegram to Yang Siliang asking him to prepare the plant and equipment in advance and seize the time to train the employees. Lao Yi said why is he in such a hurry to wait for the contract to be signed, and then say, if the contract is not signed, the factory will not be built in vain.
"Lao Yi, think about it in a different position, if you sign it with Ford, will you sign it?"
Lao Yi kicked the axle under the corner of the wall with his foot and said: "The price is the same, the quality is good, I don't know how much, I don't sign I'm stupid."
"You have to have confidence in the company's products, and you don't have confidence in how to negotiate the price and sign a contract with others."
Chen Yongcheng arranged for five people to come to Chicago to take over sales, and the company signed an agreement with JPMorgan Bank to confirm that JPMorgan Bank was the opening bank of Industrial Industrial USA, and the bank would provide account services, and the head office would confirm the allocation of funds for closed operation, and the bank would be responsible for taxes, salaries, and office expenses.
After arranging all this, Lao Yi was left to coordinate the follow-up establishment of an after-sales maintenance service system, and Hu Wenkai and Carrotta left Chicago for New York.