Huan Yihua was originally an official of the Fanjiazhuang official hall, and he followed Li Zhi from the seventh year of Chongzhen. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoWhen Zheng Hui was in charge of the officials of Fanjiazhuang, Huan Yihua was Zheng Hui's subordinate. Later, Cui Changwu was transferred to take charge of the clerical work of the General Military Office, and Huan Yihua was Cui Changwu's deputy.

After all these years of training, Huan Yihua's writing is very good, and he also has a certain organizational ability, Li Zhi transferred him to prepare for the establishment of the "Tianjin Daily", and he was very happy.

After all, the future of the "Tianjin Daily" lies there, and being able to take charge of such a department is far better than being a deputy in the shogunate's copywriting office. Even the monthly money that his uncle gave him in his new position also exceeded before.

Huan Yihua looked at Li Zhi and asked, "Uncle, what is the main content of the first issue of this newspaper?" ”

Li Zhi said: "The first 100 issues of the newspaper are the publicity period of the newspaper. We distribute 1,000 copies a day and provide them free of charge to teahouses and pubs, so that guests in these places can pick up and read them when they consume. After three or four months, when the people knew the benefits of the newspaper, we increased the circulation and put more advertisements. ”

Huan Yihua asked respectfully: "Uncle, what is advertising?" ”

"The so-called advertisement is the text of each merchant and vendor promoting their business in the newspaper in order to expand their popularity. In the future, newspaper offices should appoint some sales personnel to peddle advertisements in various businesses, and strive to recover the cost of some newspaper distribution through advertising. ”

"I see! Uncle's various plans are both unthinkable and very feasible, like an unpredictable prophet, which is really clever! ”

Li Zhi smiled, accepted Huan Yihua's compliment, and said: "At the beginning, the newspaper mainly published some major events in various places. That's what I mean by journalism. There are two sources of information for this news, one is to go to the Liuke Langfang in Beijing to copy the newspaper, and after copying it, it will be sent to Tianjin for publication. In addition, I will ask Ambassador Han of the secret guard to provide you with information and send you some news from various places that are not in the newspaper. ”

Secondly, supplemented by some comments, some authors were recruited to write columns, analyzing all kinds of things inside and outside the Ming Dynasty, so that the people could have an in-depth understanding of the outside world. This kind of in-depth analysis often requires more information from the field, and you go to Ambassador Han to ask for information. He has informants everywhere and intelligence everywhere. ”

Huan Yihua asked in surprise: "Ambassador Han has informants in various provinces in Daming?" ”

Li Zhi nodded and said, "There are informants in each province, and there are reports of information every month. ”

Huan Yihua was amazed, nodded and said: "Uncle, the printing workers are already in place, as long as I collect the 'news' from all over the world in the past few days, I will strive to publish the first "Tianjin Daily" in five days." ”

Li Zhi shook his head and said: "This newspaper should pay attention to quality, and it will be a hit for the first time." Don't be in a hurry. I don't think five days is enough time to sort out the article, so I'll give you two more days and release the first one in seven days. ”

"Yes, uncle."

"Show me the first newspaper you made before it was released, and I will help you see if it is suitable or not, and if it is suitable for recirculation."

####

On 2 September, in the Zhangji Teahouse in the east of the Tianjin Acropolis, the "sales" of a "newspaper office" delivered a free newspaper to the owner of the teahouse.

"Boss, the "Tianjin Daily" issued by Xing Guobo will not charge money for you! Put it away! ”

The owner of this teahouse was surprised to take the ink-scented newspaper from the salesman's hand, opened it and looked at it. He found that the rectangular newspaper was made up of several sheets of paper, each of which was densely printed with many words. Those small words often have a large headline on top of them, so that people can understand the content at a glance.

The boss, who was literate, put on reading glasses he bought from Xingguobo's store and looked at the first page of the newspaper suspiciously. He read as he read it, and read out the title of the first article on the first page: ""The court has calmed down, and no one in the court will attack Xingguobo." ”

Hearing the boss's words, the tea customers who were idle and drinking tea in the teahouse were excited, and they came to their senses one by one. What is this "newspaper", and the news from the court? Could it be that like the newspapers read by those officials, they were copied from the capital?

"No one will attack Xingguobo again"? Someone had the courage to attack Xingguobo before?

These tea drinkers are not very literate, but they can't help but itch to know what is written in the newspaper. A man wearing a round collar walked up to the owner of the teahouse, snatched the newspaper from the boss's hand, and looked at it, but he didn't recognize a few words. He shouted to the owner of the teahouse: "Boss, Xingguobo's new gadgets are so fresh, what is written on it, but you read it to us?" ”

The other tea guests coaxed one after another and said loudly: "Boss, give Nian Nian, we will reward you if you read it well!" ”

"Boss Niannian!"

The teahouse owner looked at the tea customers through his reading glasses and nodded. He cleared his throat and read, "Tianjin Daily..."

The tea guests couldn't hear the boss's words clearly, and said loudly: "Boss, go to the stage and read." You stand at the counter and we can't hear you clearly. ”

"Yes, read it on the stage."

The boss only shook his spirits, stood on the stage, and read aloud: "The court discussion has subsided, and no one in the court will attack Xingguobo." After an overt investigation and covert visit by the imperial court, the news that Xingguobo was going to rebel, which had spread in the capital some time ago, proved to be a rumor spread by Dongnu..."

Where have the tea customers in the teahouse heard such exciting news? One by one, they pricked up their ears and listened to the chant of the teahouse owner. It wasn't until they had listened to all the 1,000-word headlines that the tea drinkers applauded.

"It turns out that there is such a thing in the court, and this is the first time I have known this news."

"It turns out that Dongnu has planned such a play, and wants to trip up Xingguobo?"

"Well read by the boss! The articles in this newspaper are all in the vernacular, and I can understand them when they are read out, and I can't understand the recitals copied in the newspaper! ”

"Well read by the boss! Thinking about the rest again? ”

The boss cleared his throat and read the content later: ""Zuo Liangyu, the chief soldier of the Ping Thief, went into the mountains to search for the thieves and captured the 27th level of decapitation", on August 17, Zuo Liangyu led 20,000 officers and troops into the Taihang Mountain to search for the remnants of the thieves, and fought fiercely with the thieves in Xuepingling. A thousand officers and soldiers are not allowed to exert themselves on narrow mountain roads..."

After the boss finished reading a news article about Henan, he provoked the lively tea customers to applaud. The boss simply read it one by one and read all the news in the whole newspaper.

"On August 28, the former first assistant Xue Guoguan was hanged by order and hanged in the mansion of the capital..."

"In August, there was a big drought in Yangzhou, and rice cost three taels of silver per stone..."

"On August 19, Zhou Yanru came from Yixing and joined the cabinet as the first assistant..."