Chapter 424: Rise to Fame

With the end of the final exam, which lasted for more than ten days, Han Li will also usher in the summer vacation of his sophomore year. And at this moment, the time is also at the end of June, and the countdown to the start of the third season of "That Rabbit" has also begun.

According to the broadcast plan jointly formulated by the TV station and the video website, it will officially start broadcasting at 6 p.m. on June 30, and two episodes will be updated on July 1, and then all platforms will be updated at 6 o'clock every day.

Although the copyright has been sold, as producers, they still have to undertake some publicity tasks.

For example, before this, they released two promotional videos.

One is a mixed cut trailer for the season's twelve episodes, albeit only for thirty seconds. But its tight editing, tense dubbing, and excellent production still brought surprises to many people.

Immediately after the broadcast, they released another MV for the theme song. First of all, the song must be this theme song, but the MV content is the production process of this cartoon.

Now all the production departments of their company, when they are working on the project, require more production shots.

On the one hand, it is stored as a material, and on the other hand, it is used for some of the teaching content of the interns. It will also be used to create a promotional video for the company's image and behind-the-scenes footage of the project.

Especially this MV collection this time, which contains Han Li's struggle in the last month.

It also allowed the audience to see the hard work and efforts of all the behind-the-scenes production staff in order to complete this cartoon within the deadline.

Especially under the backdrop of this and powerful theme song "Born Stubborn", all the audience who saw it couldn't help but be a little moved.

With their two promotional videos, and the popularity of Han Li's previous topic has not completely disappeared. Many viewers and netizens have focused their attention on this cartoon that will be broadcast on TV stations and online video websites at the same time.

And with the increasing attention of this cartoon, CCTV, which has not made any movement in publicity, has also made a big move in the last two days.

First of all, on the evening of June 29, CCTV's blockbuster news program is also regarded as the "simulcast" of the voice of the country. Towards the end of the twenty-eight minutes, a 35-second episode of a wonderful cut report about the third season of "That Rabbit" was played.

In these forty-two seconds, in addition to the wonderful pictures in this cartoon, there are also Han Li's words in appearance, as well as the final concluding speech of the leader of the competent department.

Although Han Li's appearance was only a few seconds, he only said the words "The times are changing, but the spirit and faith cannot change, we just want to be the main theme cartoon welcomed by the majority of young people". But it really excited him and his relatives and friends, and it also caused a wave of waves on the entire Internet.

At first, Han Li didn't know that this cartoon and his previous interview would be on "Simulcast", and Zhao Xi of CCTV did not have any notices and reminders.

When he really knew, it was five or six minutes after the end of "Simulcast". Originally, he was shopping outside with Qi Ran, but suddenly his mobile phone rang, and there were many messages on his mobile phone Q.

He thought something was wrong, so he hurriedly found a quiet place to answer the phone, only to know that he was on "Simulcast".

According to what Zhao Xi said on the phone, they didn't expect this either. The review and production of news materials for the entire "Simulcast" are independent and very strict.

Although she is the host of CCTV, she has no idea about it. It was also after the end of "Simulcast" that a friend notified her.

In terms of the so-called "insider" that Zhao Xi heard, this paragraph is actually used to make up time. We all know that the program time of "Simulcast" is generally 30 minutes except for a very small time that will be extended.

It just so happened that when I was choosing the material on this day, the 42 seconds of this news were often more appropriate, so I entered the alternative target.

Originally, there were several news options for the director to choose from, but I didn't expect to choose this one in the end. In Zhao Xi's words, maybe their article is in line with the relatively relaxed news theme at the end of "Simulcast" on the one hand, and on the other hand, it can be regarded as a celebration of July 1st, so it was chosen.

But no matter what, this cartoon, including Han Li himself, appeared in "Simulcast". This is definitely a bombshell for the promotion of the third season of "That Rabbit", and it also makes this cartoon, which is popular with young people, begin to really enter the public eye.

Although Han Li didn't know enough, the first thing to react was the five major video websites. The 42-second clip in "Simulcast" was cut off for the first time and put it on the headlines of the website to promote the upcoming cartoon.

And Han Li, who reacted, immediately reposted this video on the company's official website, official Weibo, and Han Li's own Weibo.

This time, it also aroused the enthusiasm of many fans of "That Rabbit", and also attracted a large number of netizens to watch. Everyone now wants to see what this cartoon that was recommended on "Simulcast" looks like.

Han Li, who was busy with things, called home under Qi Ran's reminder and tactfully informed him of the matter.

For the disbelief of his parents, Han Li also has mixed feelings at the moment. One of his wishes after being reborn was to make his parents proud of him.

This time through the phone, he was able to feel the mood of his parents at the moment from their tone.

Mother naturally praised Han Li, and took care of some things to tell him, such as paying attention to his body and so on.

As for his father, Han Yimin, he is obviously much more rational than his mother. Although it was also an encouragement to him, it was more of a warning to him to guard against arrogance and rashness, continue to work hard, and so on.

Just when his father encouraged him, Han Li had already heard his mother's voice calling his aunt to report the good news from the phone.

In this regard, although Han Li was happy with his mother's excited tone, he was also very helpless. But after thinking about it, let's let her go, it's enough to make her happy.

What Han Li didn't expect was that just two hours later, he called his parents again.

As before, it was also good news, because Zhao Xi from CCTV called him. said that the full video of their previous interview will be broadcast on Channel 2's "Character Dialogue" program at 2 p.m. tomorrow.

Originally, he didn't want to tell his parents about this, but under Qi Ran's persuasion, he still made a phone call late at night.

And this call also completely excited the mother. If it weren't for being stopped by my father because it was too late, my mother would have called her relatives and friends to watch it on time tomorrow in front of the TV.